Behavior Analysis of…

By: Tara Strakalaitis

What is FOURSQUARE?

• social media site/smartphone application

• system of “check-ins” reinforced by social stimulation and points

• way of earning specials at specific restaurants, stores, and other businesses

• method for businesses to deliver advertisements directly to consumers

REINFORCEMENT CONTINGENCY:

BEFORE

no points and friends (and I)

can’t see check-in on newsfeed.

BEHAVIOR

check in on Foursquare.

AFTER

points and friends (and I) can see check-

in on newsfeed.

PAIRING PROCEDURE:

points and ability to see check-in on newsfeed social interaction

no points and ability to see check-in on newsfeed no social interaction

FIXED-RATIO (FR) SCHEDULE OF REINFORCEMENT CONTINGENCY:

BEFORE

no badge (or points or

check-in on newsfeed)

BEHAVIOR

check in the final time needed before

reinforcement of a badge

AFTER

badge (and points and check-in on newsfeed)

FIXED-RATIO (FR) SCHEDULE OF REINFORCEMENT CONTINGENCY:

BEFORE

no mayorship of specific location

BEHAVIOR

check in the final time necessary

before reinforcement of mayorship

AFTER

mayorship of specific location

AVOIDANCE-OF-LOSS CONTINGENCY:

BEFORE

will lose mayorship

soon

BEHAVIOR

check in at the location where I am

mayor

AFTER

will not lose mayorship

soon

Other information about FOURSQUARE:

• some businesses offer discounts for checking in at their location

• the site will notify users when “friends” are nearby

• there weren’t any obviously aversive conditions, but an individual might find certain aspects aversive depending on their experiences

THANK YOU!!