fragrance seminar
DESCRIPTION
Ind. Avon Sales Rep. & Executive Unit Leader Lisa Monoson shares some Fragrance selling tips and uses from fragrance. You can order at www.youravon.com/lmonoson Free shipping on orders over $30 If your interested in making extra income as a AVON Representative or have questions email me at: [email protected] or visit me at teammoneymakers.com click on AVON Opportunity or go and start now for only $20 at Startavon.com Use code LMONOSON to be on Lisa's team.. 11 years of experienced Leadership & customer service We would love to have you on the team! Song Credits: Justin Timberlake "Sexy Back"TRANSCRIPT
Avon Fragrance Training Workshop
•97% of women wear fragrance on a regular basis.
•Some of the most precious and special ingredients are used in Avon fragrances.
•Avon began as perfume company in 1886.
•Each year over 1,000 women participate in testing Avon fragrance creations. The final selections are those the consumer rates highest against leading competitive fragrances for overall appeal and purchase interest.
•Avon has won numerous “Fifi” awards for outstanding package design from the International Fragrance Foundation
Avon Fragrance Facts:
Reasons for Choosing a Fragrance
Image
andScent
Let’s look at Image…
The information is there for the customerBrochurePackagingDescriptive words
Let’s look at Scent…
Linked to wishes and fantasies Helps with expressing who they aspire to
be. Tied to anticipation, expectation, hopes
and dreams
Treasure it Always
Where Passion Blossoms
A Lush and Liberating Journey of the SensesHow far you go is up to you.
Your Beauty Captivates and Inspires
Let it Warm Your Heart
Women’s Fragrance Families
FloralCitrus / Fruity / Floral
OrientalFloriental
Floral MuskAldehydic Floral
Chypre Floral
Fragrance Forms
ParfumEau de ParfumEau de Toilette
Cologne
Parts of a Fragrance
Top Note“First Impression”
Mid Note“Heart”
Gives the fragrance its overall character , or signature.
Base Note“Lasting Impression”
“Foundation”
5 Steps of Fragrance Layering
1. Cleansing - shower gel2. Moisturizing – body lotion
3. Freshening – talc, deodorant4. Perfuming – fragrance form
5. Boosting – reapplying to refresh
When customers understand fragrance layering, it’s great for add-on sales.
Scent Secrets
Can Spoil over time Body Chemistry Food Rubbing Weather 14 Ways to use Perfume
By far, the most effective way to increase sales is to:
Know your customer’s needs and interests (and keep a record).The best way to do this is to use
the “fragrance consultation”with your customers.
Fragrance doesn’t last long enough.
Handling Objections:
Recommend different fragrances and give samples. Tell customer that fragrance mixes with the individual’s
body “chemistry”. Experiment until she finds a good match.
Use the information and descriptions from the fragrancecharts and get the customer to try and Avon fragrance.
Recommend layering or a stronger form of the fragrance.
Fragrance doesn’t smell good on me.
I wear a different company’s fragrance.
Avon ProductsCertificate of Training
This certificate certifies that
________________Has completed training on
“How to Sell Fragrance.”
This certificate also acknowledges a commitment to learn more about the Avon Fragrance Opportunity and use the tools available to help Representatives increase their sales and earnings.
District Sales Manager