framed for web:layout 1 - menrad · huge for men right now,” agrees peter beaumont of frame...

STATEMENTSHADESfor summer

JUST FOR MENSuits you, sir

framedIN PARTNERSHIP WITH YOUR LOCAL INDEPENDENT OPTICIAN

2015ISSN 2055-3277

YOUR LOCAL INDEPENDENT OPTICIANS IS:

YOU CAN FIND YOUR NEAREST SPECS NETWORK OPTICIANS AT

www.specsnetwork.com/�nd-an-optician

Front coverHim: Basebox model BB6013Her: Basebox model BB6016

Inside Front coverThomsen Eyewear model T-214, col. 04

Back coverCutler and Gross model 1162 in MidCentury Neon

EditorNicky Collinson

DesignerRos Argent

PublisherRichard Hollings

Framed is the magazine of the SPECS network

Published by Seiko Optical UK LtdNexus Court, Gloucester Business ParkBrockworth, Gloucester GL3 4AG www.seiko-optical.co.uk

Printed by P&P Litho LtdUnit 4, Mount Road Industrial Estate,Mount Road, Feltham, Middlesex TW13 6AR

CONTENTSWelcome to the 2015 issue of Framed,the magazine of the SPECS network.Short for Specialist Providers of EyeCare Solutions, your local SPECSnetwork independent optician isdedicated to offering you a wide rangeof top quality frames and sunglassesreflecting up-to-the-minute designs infashion eyewear.

Whether you’re looking to upgrade anexisting pair of frames or you want asecond pair for special occasions,you’ll find all the inspiration you needright here – including the latesttrends in sunglasses, kids’ frames,rimless creations, sports eyewear andmuch, much more.

We also take a look at recent catwalkcollaborations, talk to five renownedeyewear designers to see what inspiresthem, review some ‘Best of British’eyewear collections, showcase somesuper styles for more mature spectaclewearers, and hear from broadcasterJohn Craven about what having goodvision means to him.

While we can’t promise your localSPECS network independent opticianwill stock every make and style featuredhere, we can promise that they will takethe time to discuss your individual frameand lens requirements to help youmake an informed and stylish choice.

Nicky CollinsonEditor@eyestories

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© Seiko Optical UK. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, includingphotocopying and recording, without the written permission of the publishers.Such written permission should also be obtained before any part of thispublication is stored in a retrieval system of any nature.

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2 Eyewear editTop eyewear trends for 2015

4 Frames for womenStyle spectrum

6 Frames for menSuits you, sir

8 Designers in focusTake five eyewear designers

11 Kids and teensCool for school

14 Best of BritishCool Britannia

16 Eyewear style 40+Stylish choices

17 Lenses for lifeClarity of vision

18 Sunglasses for women Statement shades

20 Sunglasses for menProtection perfection

22 Sports eyewearOptimise your performance

24 Catwalk collaborationsFrames on the front row

27 Rimless technologyLight fantastic

28 Last wordFrames of the future

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EYESTYLIST OPHTHALMIC TRENDSEYEWEAR EDIT

British fashion doyenne Vivienne Westwood wasonce quoted as saying: “I can’t think without myglasses”. While we don’t necessarily need to dona pair of frames to ignite the old grey matter, it’sa universal truth that wearing the right specs foryou can make you look smart, boost yourconfidence and, most importantly, enhance yourvision of the world around you. As the ultimatestyle accessory, eyewear trends largely mirrorwhat’s going on in the world of fashion – and2015 brings a whole host of fresh style notes topick and choose from.

COLOURFUL INSPIRATIONS

As one of the most popular materials for eyeweardesigners to work with (see pp. 8-10), acetate(plastic) will continue its alpha status this year.We’ll see an increase in the use of the popularmulti-layered effect to provide subtle contrasts,as well as more colourful apparitions sittingalongside traditional darks such as black, brownand tortoiseshell. “Dark colours will be the mostpopular but brighter colours will start to becomeincreasingly evident as the year progresses,” saysNeal Grimason of Continental Eyewear.

While bright colours are ‘in’ (1), solid anddependable blue is a massive colour trend this year

for both men and women, as Jayne Abel of framecompany Eyespace explains: “Blue is undoubtedlythe colour of choice throughout all areas offashion this year, especially for men. Featuringsubtle navy tortoiseshell infused with dashes ofprogressive electric blue, our Jensen frame,JN8009 C1 (2) is the perfect example of how thetheme is brought to life in eyewear design.”

‘Shades of grey’ is also a style trend to watch in2015, crisscrossing even the coolest of coolcollections such as the debut, hip-hop inspiredill.i Optics designs from entrepreneur, musicianand frame connoisseur will.i.am (3). “Grey ishuge for men right now,” agrees Peter Beaumontof frame company, Dunelm Optical. “Paler shadesare also really coming to the fore, with silveryacetates providing an ultra-modern, flatteringlook and gunmetal shades gaining pace againstclassic blacks and browns.”

TOP EYEWEAR TRENDSfor 2015

The brighter the better with these Charles Stone designs

Jensen model JN8009 highlights the fashion for all things blue

Framed editorNicky Collinsonlooks at the keyinfluences oneyewear for 2015

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HOT LOOKS FOR 2015

• Bright colours • Tones of blue inspired by the sea• 1950s and 60s influences with

upswept cat-eyes• Ingenious twists on the classics• Military themes in neutral tones • 70s inspired decadence • Use of tactile fabrics like leather,

flannel and velvet• Two-tone colourations• 50 shades of grey…

Shades of grey in the debut ill.i Optics collection

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EYEWEAR EDIT

A MATERIAL WORLD

The innovative use of more unusual materialssuch as felt, flannel, wood resin and rubber is alsocoming to the fore. Indeed grey flannel was thedominant fabric of the Giorgio Armani autumn/winter 2014/15 fashion collection, with modelAR8041M Fade to Grey (4) heralded as arevolutiony use of the fabric on the catwalk.Eyewear companies have also been pushingboundaries with materials, as Peter Beaumontexplains: “While matt acetates and metals rule,we’ve been experimenting with materials such aswood and resin, mixed with high shine metals andrubber, for a more sporty feel. Tactile fabrics likeleather and velvet also look like hot tips for 2015.”

Frame shapes take their cues from the 1950s and60s this year, as well as from the unique cultureof the 70s when colour exploded and ‘anythingwent’. “For women, frames will feature a ‘boho-chic’ vibe, seen through soft pinks and purplesalongside mottled tortoiseshells,” says JayneAbel, who also predicts that 2015’s hottest hairtrend, 60s-inspired braiding, will be seen infemale frame design details. Of course, thebeauty of vintage and retro-inspired looks is thatthey flatter most face shapes and are easy towear – so definitely a fashion cue to consider.

If you’ve an eye for detail then there’s noshortage of styles worthy of the closest ofinspections, with floral and origami-stylepatterns, jewel adornments and geometric curvesand prints strongly in evidence in both framesand sunglasses. For spring/summer 2015, fashionlegends Dolce and Gabbana hark back to theirSicilian roots with their new hand-madeEnchanted Beauties collection (5) wheresparkling Swarovski flowers bloom in the

‘enchanted wood’ that served as the backdropfor the fashion house’s latest women’s fashionshow. Animal prints, such as leopard and zebra,are also making their presence felt (6).

They say size matters, but when it comes to framesand sunglasses it really depends on your moodand personal style. But if your lifestyle mantra is‘the bigger the better’ then you’ll be pleased tohear that eyesizes are on the increase, continuinga trend that started with the gain in popularity ofplastic frames. High jointed frames (7) also remainpopular, as Peter Beaumont says: “Large cleansquares and updated wayfarers are gaining moreand more traction, with slightly thicker acetatesattracting the younger audience – but all of our

designs for 2015feature high joints.It’s a trend that’sgoing nowhere.”

Whether you’re adedicated framefashionista, orsimply pop on yourspecs to read thepaper or beforedriving, there’sabsolutely no reasonto compromise onstyle. With a littleexpert advice andguidance from yourlocal independentoptician, you canmake the perfectfashion statementwith your eyewearwhilst reflectingyour personality andaccentuating yourfeatures. Read on for

some eyewear inspiration to ensure you wearyour frames well in 2015…

High joints dominate in Danish-designed Thomsen Eyewear

Striking animal print detailing for Orange model OR486

Embellishment heaven with Dolce and Gabbana’s Enchanted Beauties4

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Two key 2015 trends, grey and flannel, backstage at Giorgio Armani

FRAMES FOR WOMEN

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Colourful eyewear is in for 2015 – and there’s nobetter way to inject colour into your outfit thanwith your frames. From the Radley collection, theOlivia style (1) comes in beautiful hand-finishedgloss crystal acetate choices, including the eye-catching heather and raspberry frames shown.For further colour injection, the O’Neill Juno (2)comes in a bold tortoiseshell and pink crystalcombination, and is crafted from Ultem, so hasthe added benefit of being incredibly lightweight.

STYLEspectrum

New model 902162 from the Brendel collection(4) is a combination supra that offers a fusion ofsophistication and style. Showcasing a sculpturalconstruction with a 3D metal design incomplementary plating on the temples, the frameis further enhanced by the distinctive signatureBrendel wave on the tips, and the use of stylishtwo-tone colouring. The Brendel 902162possesses a wearable rectangular eye shape andis available in rich hues of bordeaux/light brownand brown/green (shown).

From classic, soft shapes through to bold, colourfulinterpretations of key catwalk trends, frames forwomen cover the whole style spectrum

Model wears Louis Marcel

An elegant collection designed exclusively forindependent opticians, CC Eyewear offers a widechoice of sophisticated frames to suit theindividual tastes of today’s modern woman. Thelatest designs enhance the current range perfectly,furthering CC’s mission to offer ‘elegant designsto the discerning woman with an independentspirit’. Model CC45 in Palladium (3) boasts a softrectangular metal eye-shape, with an on-trendgrey and black marble-effect design on the sides.This is complemented by diamante detailing onthe corner-pieces to add a touch of sparkle.

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FRAMES FOR WOMEN

New Elle eyewear for 2015 conveys the femininityand classic French panache of the brand whileinfusing each frame with up-to-the-minute designinspirations. Jaunty silhouettes are realised in aplayful panoply of zesty rose, lilac or peach pastelsand classic shades, in solid and translucentexecutions and combinations. Model EL13384 (6) is perfectly on-trend with slightly upturned cornersand elegantly elongated sides. Featuring anintricate 3D metallic temple detail, the frame isinspired by the baroque beauty of Paris.

2015 brings fresh trend influences to the latestfeminine frame profiles from Esprit. Expressivelooks capture this year’s hottest colour directionsfrom bold jades and electric blues to mutedolives and cool greys. Colour moods areinventively realised in glimmering gradients,transparent tones, and crisp contrasts. ModelET17460 (8) is a svelte, young frame featuring asimple, square profile souped-up by a finelylined, criss-cross vector engraving on templesand end pieces. The shatter-look frame tone isoffset by complementary shades on the interiorsand a colour-burst light effect on the temple tips.

The new eyewear collection from French fashionhouse Cacharel offers delicate feminine shapeswith gentle colour treatments all finished withsubtle logo work. The optical collection isinspired by effortless femininity and is presentedin soft, natural tones. Model CA3034 (7) featuresa feminine shape for the confident frame wearer.The palette of colours starts with the classics,black and havana, and moves on to capture themost feminine tones of peaches and blues andthe signature Cacharel ‘blush’.

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The Storm London S534 (5) is an innovative ladiesacetate model. This statement frame boasts arounded eye shape in a smaller eye size, so ishighly suitable for younger ladies too. An impactfulcontrasting colour line extends the full length ofthe temple, cleverly wrapping onto the eye front.It’s available in two fashionable female colourwaysof deep purple and vibrant pink (shown).

The ‘fresh-face’ is one of 2015’s key beautytrends, which makes now the ideal time to selecta designer-inspired frame that will not only makea statement but that will ‘lift’ your minimalistlook. Cocoa Mint acetate model CM9016 (9)makes use of the highest quality materials, whilethe tonal combinations on the trim evoke thosefound in the world’s best-selling make-uppalettes. The result is a stylish accessory that willremain on-trend and wearable no matter theseason. All Cocoa Mint frames come with atactile suedette lined case inspired, of course, bythe cocoa bean.

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FRAMES FOR MEN

Suits you, sir

Wearable, cool and with a hint of ‘spex’appeal – these are the magic ingredientswhen it comes to eyewear for men

Model wears Silhouette Titan Contour

The Hero collection for men is an established andtrusted eyewear brand, and continues to pave theway forward in men’s eyewear. The collection’suse of the latest materials and techniques hasproduced a hybrid mix of both contemporary andclassic frames. The Hero 4220 (1) is a newmasculine acetate model, contemporary andsimple in design. The model showcases a subtle,all-over laser-etched wood effect with metalinserts and bevelled detailing on the temples.Wearable, heritage inspired colour options ofblack and brown make the frame extremelygender specific. The model also possesses a flexhinge for added comfort and durability.

The new Lindberg 9700 Striprange takes the world-renownedadvantages of Lindberg designs –lightness, comfort and ease ofadjustment – and adds a dramaticextra visual dimension. Each lensis surrounded by a special acetateinner rim, mounted within thetitanium plate of the frame toprovide a subtle interplaybetween the colours and texturesof the inner rim and the outerframe. The range is made oftitanium and comes in a hugerange of colours and designsincluding model 9704 (2).

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If you’re looking for trend-led, stylish eyewear forwork, rest or play, look no further than the J05from Cat (3), with its sleek supra styling, andcomfortable Ultem temples – a new take on aclassic eyewear style. Inspired by the distressedleathers and denims so prevalent in casual wear,the distinctly masculine Buster from the Superdryoptical range (4) has undergone specialisedprocesses in production to achieve a weathered,vintage effect in gorgeous indigo and brass tones.

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FRAMES FOR MEN

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Ted Baker’s newest collection is full of hiddendetails. Between the bright colours, luxuryfinishes and spectacular prints, Ted’s opticalcollection is a truly appealing prospect. Hiddendetails and modern finishes add contemporarytouches to the latest men’s optical styles. Famousfor his original prints, Ted’s geometrics andpaisleys stand out in Number Five TB8112 (6)featuring a rich colouration and two-toneacetates fades, complete with hidden hinge trims.

Esprit understands the importance of style,confidence and comfort when it comes to fashionand lifestyle. Since its founding in the late 1960s,this global brand has fused elements of its sunnyCalifornian heritage with east coast elegance andchic catwalk accents to create good looks thatare at once on-trend and classic. Spring 2015brings fresh trend influences to the latest frameprofiles. Take your cue from some of Hollywood’shippest leading men with on-trend modelET17482 (8) whose dense, square profile isfashionably flared. Elegant and cool, thisstatement look is available in eye-catchinggradient golden brown, clear grey and black withhavana temples.

Leading on minimal form for maximum effect, premium quality acetates and lightweight metals aredefined by a contemporary take on retro classics in the latest styles for men from renowned Irishfashion designer Paul Costelloe. Model PC5118 (7) presents a more futuristic linear shape as anextension of the classic wayfarer. The colour palette is definitively muted, with gunmetal grey, bronze,solid blacks and flecked browns.

For a cool, 70s-inspired look, model BB6613 fromthe men’s segment of the Basebox range (5)utilises a retro silhouette interpreted incontemporary ways. A distinctive and cutting-edge frame choice, the BB6613 features adistinctive rubberised finish that adds a tactilefeel throughout the frame. Micro bevelled parallelstripes add further design detail to the front ofthe temple, enhanced with a matt finish andurban metal detailing along the length of thetiered acetate temples. The frame is available intwo trend-driven colourways of russet withorange detailing to the outer edges of the boxyretro eyefront and temples, and greyaccompanied by electric lime flashes.

While ‘clashes-of-colour’ enjoy a fashioncomeback, contrasting black and blue has neverlooked smarter. For modish men looking for cooledge, Jensen JN8831 C2 (9) puts the blue-blacktrend firmly into focus: C2 is a distinctly modern-European supra frame that expertly pushes men’seyewear style forward. Particularlycomplementary for those with round or ovalfaces, the structured contemporary matt blackmetal eye front features a rounded rectangularlens to soften the overall appearance. High-glossdark blue/black tortoiseshell temples add a subtlebut highly stylish contrast effect in both colourand texture.

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EYESTYLIST OPHTHALMIC TRENDS

CLAIRE GOLDSMITH

Claire Goldsmith is the great-granddaughterof P. Oliver Goldsmith, one of the mostinfluential designers and creators of modernday eyewear and the man who once dressedthe eyes of iconic fashionistas such asAudrey Hepburn and Michael Caine. Today,Claire, a fourth generation Goldsmith, makessome of the world’s most sophisticated andbeautifully designed sunglasses andspectacles under the Claire Goldsmith name.www.clairegoldsmith.com

WHAT LED YOU TO BECOMEAN EYEWEAR DESIGNER?

I think it’s in my blood! My great-grandfather was

Oliver Goldsmith and the company has stayed inthe family since 1926, which was obviouslyinstrumental to my future. Growing up as a childsurrounded by the business, the designs, thehundreds of frames scattered around the house –it all starts to sink in and if something inspiresyou at an early age, I think often it always will.

WHAT OR WHO INSPIRESYOU CREATIVELY?

I keep my eyes open all the time and photographa lot to capture ideas and inspiration foreverything from surface finish, to colours, toshapes, to materials. I also love stories aboutinvention and innovation. I would say the generalpublic and London inspires me the most though –walking through town, looking at faces, lookingat people’s style, what they choose to wear ontheir face, what I think would look good on theirface…it creates endless inspiration.

WHAT IS OR ARE YOURFAVOURITE MATERIAL/S TOWORK WITH?

Historically, 90 per cent of the Oliver GoldsmithSunglass collection was made of acetate, and asthe OG collection is made up of replicas of archivepieces, I am used to, and most comfortable,working with acetate. We have recently startedplaying with metals – but I love the colour

options and shaping possibilities you have withacetate, cutting away at plastic to reveal anothercolour below, or laminating acetates together tomake something completely original. It’s great fun.

WHAT IS YOUR TOP STYLE TIP FOR PEOPLE WHENCHOOSING THEIR EYEWEAR?

My grandfather always said not to worry too muchabout what did or didn’t suit you and to go withsomething you felt comfortable and confident in,and I stand by that theory. Saying that, the fit ofa frame is something I see so often people gettingwrong. A badly fitting frame is horrible to look atand must be extremely uncomfortable for thewearer, as it will be either pinching or constantlyslipping off the nose. My top tip is to visit a veryreputable optician or eyewear practice and getprofessional help. This is the most importantaccessory you will wear – wear it well!

NAME YOUR ULTIMATEEYEWEAR ICON, PAST ORPRESENT?

Sir Elton John and Grace Kelly – both hadlimitless confidence when it came to, or comes, towearing eyewear. They have undoubtedly inspiredand influenced many people and I love thateyewear was often the central focus of theiroutfit. Some people really can just pull it off!

5TAKEEYEWEAR DESIGNERS

DESIGNERS IN FOCUS

We meet five eyeweardesigners atthe top oftheir game

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DESIGNERS IN FOCUS

MARIE WILKINSON

Marie Wilkinson is design director at Cutlerand Gross, founded by Graham Cutler andTony Gross who met in optometry school atNorthampton College. In 1969 the pairbought the Cutler and Gross flagship store at16 Knightsbridge Green where they startedcreating handcrafted frames above the shop.Marie joined the company in 1982 when MrGross showed the Cutler and Gross collection atParis Fashion Week. www.cutlerandgross.com


I always knew the eyewear industry was wheremy career was heading. I was fortunate enough towork alongside our founders, Mr Cutler and MrGross, which gave me a thorough understandingof many sides of running a business. I’ve beenworking as an optician for over 30 years and mypassion for developing eyewear and makingglasses for our clients has seen me grow. I had theopportunity to head the design team in 2004 andI love every moment of my job.


I’m very much inspired by my everyday

surroundings, whether I am in London or on mytravels abroad. The tiniest of things can inspire aframe, and we are often inspired by the humourand charm of our existing frames when designing.


My first love is Italian acetate; it simply allowsitself to work with various colours, textures andcan be easily sculpted in so many different ways.Every season we think it may be a little difficultto come up with a new idea but we are often leftwith so many gorgeous options to choose from.


There is no hurry; take your time when selectinga frame and keep in mind: style, colour,prescription and your personality. A new framecan totally change the perception people have ofyou in an instance.


For me, without a doubt, Sir Elton John! He has apassion, a curiosity for new design and aconfidence to express himself through hiseyewear. We’re extremely proud to have Sir EltonJohn as part of the Cutler and Gross family.

studio but I am still designing eyewear exclusivelyfor Silhouette International.


For me inspiration is almost everywhere, so Idon’t have to look far to find it. I’m inspired bynature, art, culture and architecture. I also getinspired whilst relaxing too.


For me, titanium is the best possible material towork with. It allows us, the designers, in closecooperation with research and development, toshift the borders of what is do-able. In March 2015,we will be launching another revolution in eyeweardesign, only possible with the material titanium.


Be yourself and underline your personality. Donot try to hide behind thick and bulky frames. The

face is the first thing others recognise, so why notbe as authentic as possible?


At Silhouette we had the great pleasure to createan icon in Titan Minimal Art eyewear. With thisdesign, we have set new standards for the wholeeyewear industry – no frame, no screws, nohinges, and practically weightless.

GERHARD FUCHS

Gerhard Fuchs is the designer of Austria-based Silhouette International’s iconic rimlessTitan Minimal Art frames – revolutionaryeyewear weighing only 1.8 grams, withoutscrews, hinges or rims and cherished by ninemillion spectacle wearers. His eyewear fansinclude Naomi Campbell, Robbie Williams andSarah Jessica Parker, and he’s won six iFDesign awards and six Red Dot ProductDesign awards. www.silhouette.com


From the age of five, I began telling my motherthat I wanted to be an inventor when I was older.And now, many years later I am a designer, whichis similar to being an inventor. For me it is veryimportant that new designs are not only beautifulbut also contain new technical innovations. Istarted at Silhouette on an apprenticeship schemeas a toolmaker, and some years later, the founderArnold Schmied senior recognised my passion fordesign and gave me the chance to really go for it.He supported me with my design studies in 1989and in 1990, I started designing eyewear forSilhouette International. Sixteen years later, I aman independent designer with my own design

DESIGNERS IN FOCUS

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couriers were the first to deliver by motorbike,cutting a dash through the streets of 1920sLondon. Three generations later, inspired bytheir heritage and 20 years of passion foreyewear, Karen and her husband Jason are theproud owners of Kirk & Kirk HandmadeGlasses & Sunglasses. www.kirkandkirk.com


Jason, my husband and co-director, comes from a long line of opticians and optics is in his blood.We started to work together over 20 years ago. My training was actually in graphic design and the combination of our skills has alwaysworked well.


I would say that an emotional reaction to objectssuch as glassware and jewellery is what inspiresme most as in our current collection Vivariumwhich features precious metal animal decorationinspired by decorative arts.

WHAT IS OR ARE YOURFAVORITE MATERIAL/S TOWORK WITH?

That is easy – acrylic. The material we havedeveloped offers us colours and finishes uniquein our industry, with the bonus of being lighter towear than acetate.


My top tip would be to choose a frame that feelslike a feature on your face like your nose andmouth. The frame shouldn’t be wearing you. Yourframe should feel part of you and be worn withconfidence and not to portray an image.


Off the top of my head – Kirsten Vangsness fromCriminal Minds wears her frames well.

pick up on a long train journey or an 11-hourflight to China. I spend a lot of time in Italy and Iworked in Milan for many years. The Italians usehigh tech materials and always like to embraceunusual shapes to show their individuality. I thinkindividuality is a huge part of designing eyewear.


I love the texture of carbon fibre used for F1 racecars. It’s very lightweight but extremely strongand durable. Italian acetate is also great when itcomes to designing; it can hold a pattern well.


Take risks. Don’t be too conservative – but at thesame time, make sure you choose a piece thatadds to your everyday look, rather than detractsfrom it. I believe your spectacles should work withyour whole attire: the same way jewellery andshoes complete an outfit, your frames are part ofthat physical presence, too. Frames give that all-important first impression, so make them count.


I love Sir Elton John’s creativity but for sheerelegance, the actor Meryl Streep knows how tohold a great pair of specs!

PAUL COSTELLO

Dublin born Paul Costelloe is one of the mostestablished names in British fashion. With astrong sense of style and the desire to createwearable designs with a fresh feel, Paul hasbeen the head of such a successful label formore than 30 years. He creates frames forboth men and women with Dunelm Optical,mixing classic styling with intricateembellishing. www.paulcostelloe-eyewear.com


I think these days it’s not enough just to designclothing. Creating eyewear has stretched mycreative abilities. As opposed to clothing, framestruly become part of you and reflect more thanjust your style – they become a reflection of yourcharacter and I believe they should alwaysenhance the beauty of each of us. It’s quite achallenge, but I love a challenge.


Travel. I travel every week, so I am alwayslooking. It’s amazing how many ideas one can

KAREN KIRK

The Kirk family has been pioneers in opticssince Sidney and Percy opened their firstLondon workshops in 1919. The Kirk Brotherswere innovators in frame design, and their

five eyewear designers at the leading edge

KIDS AND TEENS

Colourful and eye-popping Eyestuff (1) is a fabulous,funky and fun children’s range jam-packed withfashion forward designs that boast bags of attitude.Frames are superior in quality, extremely clever andfull of technology. Making a splash in the Eyestuffcollection this year is a fun girls’ accompaniment tothe existing Eyestuff Snappy model – called, yes youguessed it, Splash (2).

Eyestuff Splash features a playful and imaginativedolphin shaped temple design and a fantastic fin

style tip. The model is available in a captivatingcolour option of purple and blue, and the roundedeye shape is highly suitable for a wide variety ofchildren’s prescriptions, and helps prevent childrenfrom looking over the top of the lenses. Aimed atyoung ladies aged from around four to eight years,this marvellous metal model will undoubtedly beirresistible to all little girls.

The latest optical styles from hip surfing brandO’Neill are designed specifically for those withmore petite eye sizes and for the teen market.

With branding and shaping echoing that of themainline collection, this range caters perfectly forthose who don’t want ‘childish’ frames anymore,but who require the smaller sizes. The Topanga(3) comes in several fantastic colourways andwith the gently rounded front shape is a greatfeminine piece, whilst the Slater (4) is a brilliantcombination frame in classic O’Neill colours.

Two exciting new Storm London models havebeen launched for 2015 aimed squarely at the teen market. Each model brings its own

Rocking the Rock Star collection

COOLfor school

Whether it’s for the first dayback at school or posing for a‘selfie’, kids want to lookgreat in their specs. Andthere’s no reason why theyshouldn’t with the dizzyingarray of styles now available.We take a look at some newreleases for 2015…

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KIDS AND TEENS

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individuality to the collection with on-trend eyeshapes and popular colour combinations. StormLondon S533 is for the male teen – acombination model sporting an acetate eye frontwith complementary tips, coupled with metalbranded temples. The smaller eye size of 50makes the frame teen appropriate, and it’savailable in two sought after colours of Dark Blue(C1) and Brown (C2) (5) . Model Storm LondonS534 comes in Purple (C1) (6) and Pink (C2) andis for both young ladies and gents.

Tomato Glasses are multi award winning framesspecifically designed for babies and youngchildren (7-9). The company was borne out of thepersonal experience of its managing director,whose son was diagnosed as having a congenitalcataract at three days old. Each child is unique,and with this at the forefront of the TomatoGlasses design ethos, the frame temples can beshortened and the interchangeable non-slipnosepads can be adjusted through multiplepositions to give the perfect fit. Comfort is thekey for Tomato Glasses, which can be worn withor without a headband.

The spring/summer 2015 sunglasses line fromZoobug features a variety of highly colourful,fashion-led shapes in creative colourcombinations. Easy to wear, yet chic for children,the styles are designed to suit everyone. Newtouches for trendsetting kids include flash mirrorlenses, Italian striped acetates, classical tortoise,wood grain effects, and must-have neon brights.

Iconic Zoobug shapes such as the Daisy (10)and circular Sunny get a plush make-over andthe Aviator (11) makes a triumphant return infresh Mediterranean inspired tones or trendypatterns. New shapes include a traditionalsquare (12), a pretty sleek cat eye and anelegant super narrow minimal modified

butterfly. AllZoobug lensesare polarised orUV400 protectiveand are selectedespecially forchildren’s eyes.The latest stylescome with a newfoldable orangecanvas case withsandy inner flocklining andZoobug glassesprint cloth.

FUN AND QUIRKY

Vingino hasbeen a robustand leadingDutch brandsince 1997,havingevolved into a designerclothing brandpar excellencefor childrenaged fromseven years to17. Now thecreators of the fashionlabel have

developed a designer eyewear collection for kidshighlighting the key characteristics of the Vinginobrand – cool, quirky and highly fashionable. The conceptwas toproduce anadult rangeof eyewearin children’ssizes andthe result is an excitingcollectionthat ishighlyregarded by both children and their parents (13, 14).

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colourful collection consists of more than 30 eye-catching models including cute metal modelssuch as new release Rihanna, with its flexibleTR90 temples in teal or pink, to cool retro-inspired mini-me styles, like acetate Calvin forboys, featuring super-fashionable fluoro green orblue on the inside of the frame.

Design highlights for 2015 include colourblocking combinations, retro shapes and anabundance of bright standout pieces. Rock Starisn’t just about little angels and cheeky monkeysmaking a fashion statement though; thecompany behind the collection, Eyespace, usesthe latest materials and technology to createsomething truly unique, as their marketingmanager, Nicky Clement, explains: “Every one ofour concepts comes with a detailed picture of thewearer in mind, then we work backwards todesign a frame that would genuinely excite themand suit their lifestyle. For children, materialsneed to stand up to the most rough-and-tumbleplay, while bright colours and fun designs areimperative – and so eye-catching they’ll literallyjump off the wall!”

KIDS AND TEENS

For spring/summer 2015, Hello Kitty has createda ‘heart-warming’ new romantic injection-moulded sunglass model (15). The shapes are astechnically advanced as they are stylish, and thetemples are trimmed with delicate little hearts. Inanother new model (16), Hello Kitty reveals herrock chick side by inlaying some discreet littlestuds. Perfectly adapted to suit little girls’ faceshapes, this new injected model is packed withsmart, subtle details: colourful polka-dot printson the inside of the arms, Hello Kitty logos on theoutside of the arm and inside the arm tips, slim,adjustable arms and, of course, little studs inlaidinto the rim.

A superhero with legendary status, Spider-Man is as astonishing as ever in this dynamic and original new design (17). All of the super-hero’s zest is here, with unexpected colourcombinations and cleverly fused materials such as acetate, metal and rubber. No only is this model technically advanced, like itssuperhero namesake, but it’s fun too and sure to be a favourite with young spectacle wearerseverywhere.

Simple and refined, this delightful new modelfrom French brand, Tartine et Chocolat, has spot-on shapes in delicate colourways designed for

girls aged six to 10 years (18). The glasses aretrimmed with sumptuous metal plaques andbeautifully toning glued acetate layers. The metaldecoration on the front adds an eye catchingfinishing touch. Also from Tartine et Chocolat isthis sunglass model (19) for both boys and girlsaged six to nine years, available with mirroredlenses, in purple, black and pink.

The Rock Star collection continues to top thecharts in 2015, bursting with contemporaryframes for stylish youngsters (20). The fun and

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Remember: it’s important to ensure the rightfit for your child’s frames and sunglasses – soalways consult with your optician on thebest style for their individual face shape.Match the frame to suit their personality,always involve them in choosing the frameand most importantly – have fun with them!

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BEST OF BRITISH

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Oliver Goldsmith (OG). In the second half of lastcentury, when it came to eyewear, OG wassynonymous with stars and style.

Claire Goldsmith is the great-granddaughter of P.Oliver Goldsmith, one of the most influentialdesigners and creators of modern day eyewearand the man who once dressed the eyes of iconicfashionistas such as Audrey Hepburn and MichaelCaine. Today, Claire, a fourth generation Goldsmith,makes some of the world’s most sophisticated andbeautifully designed sunglasses and spectaclesunder the Claire Goldsmith name (see ‘Take fiveeyewear designers’ feature pp.8-10). For threegenerations, the Goldsmith family has beencreating eyewear that has pushed the boundariesof expectation, self-expression and individuality.

Inspired by her family’s legacy Claire Goldsmithdecided that 2010 was the year to launch a newgeneration of Goldsmith design and bring the nameinto the future under the label CG Eyewear. Claire’scollection, CG Legacy, pays homage to the spirit ofvintage styling whilst forming truly modern classiceyewear. Designed to be noticed for all the rightreasons, there are no logos on the frames, allowingthe design and the wearer’s individual style tospeak for itself: classic but with a modern twist,uniquely contoured and incredibly comfortable.

LONDON LOVE AND PRIDE

Seventeen years ago, Robert Morris createdWilliam Morris London – an independentcompany with a very ‘English’ brand. The aim? Tooffer designer glasses to every audience,providing superb original designs, whichcontinually evolve. From humble beginnings to

Cool Britannia

Cutler and Gross: model 1167 in Black

LONELY HEARTS CLUB

Marked with a forthright stamp of radical Britishhistory, luxury eyewear purveyors Cutler andGross’ spring/summer 2015 collection is inspiredby the cast of characters from the Beatles’ Sgt.Pepper’s Lonely Hearts Club Band album cover byBritish pop artist, Peter Blake.

Key creative figures from the 1967 album coverproved the inspiration behind the company’slatest metal and acetate collection. Influenced bythe creative works of Diana Dors, Stuart Sutcliffe,Bob Dylan and the sophistication of MarleneDietrich, the series features geometric shapes,sharp brow and feline led models in both optical

and sunglassstyles – shotexclusively byinternationallyacclaimedphotographer,Platon

Building onthe success of the cat-eye influence,model 1156optical isdesigned forthe modernwoman who

exudes sultry appeal. The collection’s ‘hero piece’,

model 1162(see backcover of thisissue), boastsexclusiveluxury metaldetailing andcontrastingcolourcombinations.Produced inCutler andGross Mid-Century Neonacetate, thisframe is a trueshow stopper.

Inspired by Fred Astaire and nicknamed The Suit,the 1159 is the company’s optical highlight formen for the season ahead. A distinguished metaland acetate combination frame, the 1159 is asuave and immaculate style for the impeccablydressed man.

INSPIRED BY A LEGACY

Think 20th century icons: Grace Kelly, MichaelCaine in his signature black spectacles, AudreyHepburn in the big white glasses that framed herelfin face; think iconic style makers Givenchy,Dior and Vidal Sassoon. Think cult films of the1950s and 60s, The Ipcress File, Harry Palmer,Charade and Two for the Road. They’ve all gotone thing in common: British eyewear maker

WE SHOWCASE ASELECTION OFBRANDS WHICHENCAPSULATE THEBEST OF BRITISHEYEWEAR DESIGN,WITH INFLUENCESFROM THE POPCULTURE OF THE1960S TO GREATICONS OF THE PASTAND PRESENT

Cutler and Gross model 1156 in Mosaic on Black

Cutler and Gross model 1159 in Matt Black

CG Legacy model Goldie in indigo and nude

CG Legacy model Segal in black and raspberry

Hampstead – a new design based on the original OliverGoldsmith frame Chas (1966)

BEST OF BRITISH

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what is today a successful global brand, but thephilosophy, brand attributes and family values ofWilliam Morris London remain as strong as theywere all those years ago.

The company is renowned for creating beautifullyBritish eyewear in distinctly unique designs. Eachframe is carefully produced with the companyworking with London Fashion Week and thecatwalks around the world to get the latestcolours, textures and design inspiration. Thecompany’s latest campaign takes its inspirationfrom the brand’s iconic roots and goes back tothe streets of London to capture the essence ofthe capital spirit. Shot over three locations,including Brick Lane, the South Bank and Hoxtonin the hipster hangouts of the East End, thelocations were carefully selected for theirrecognisable landmarks and own sense ofcreative energy and style.

The collections this season take their inspirationfrom the creative backdrop of London’sinfluential hotspots for today. Back for her secondyear running with William Morris London, thecampaign features Hermione Corfield, an Englishactress and model featured in films such as Fallenand Maleficent. The new campaign is shotexclusively in black and white to capture thegritty edge of London in the autumn/winter. LoveLife. Love London. Love Great British Eyewear.This is at the heart of William Morris London.

A VICTORIAN OBSESSION

The Kirk family has been pioneers in optics sincebrothers Sidney and Percy opened their firstLondon workshops in 1919 (see ‘Take fiveeyewear designers’ feature pp.8-10). Threegenerations later, inspired by their heritage and20 years of passion for eyewear, Jason and KarenKirk proudly launched Kirk & Kirk last autumn,quickly scooping up a Hall of Frames opticalshow Gold Award in Stuttgart and a Silver Awardat the prestigious London Design Awards.

Kirk and Kirk’s debut collection, Vivarium, isinspired by the Victorian obsession with science

and nature with each frame named after acelebrated scientist of the era. The eyewear ismade from acrylic, which affords it a uniquecolour palette and makes the frames exceptionallylight to wear. The finish is lustrous metallic inhues of blue, bordeaux, anthracite, brown, greenand silver and each frame is decorated with aspecially designed animal pin in either 925sterling silver or nine carat gold. The pins sitproud of the frame so have a ‘third dimension’.

Creative director, Karen Kirk, says: “We wantedto create something unique, something thatwould surprise our audience but at the sametime be easy to wear.” The sunglass collection,Solarium, is comprised of four acrylic shapes insix metallic colours and uses beautiful, graduatedmirror lenses. Once more there is a choice ofanimal sterling silver or gold pins, alongside theclassic modernist pins. The frames are handmadein France while the jewellery pins have beendesigned by Karen Kirk and crafted in England.

William Morris London campaign shot in the capital

William Morris London model WL6951

William Morris London model WL9912

Curie from Kirk & Kirk’s Vivarium collection, named after thecelebrated physicist and chemist Marie Curie

Carson from Kirk & Kirk’s Vivarium collection, named aftermarine biologist, Rachel Carson

Eleanor and Alex from Kirk & Kirk’s Solarium collection

EYEWEAR STYLE 40+

STYLISH CHOICES

Stay youthful in your frames (model wears Puccini )

For trend-led stylish eyewear at any age, look no further than the Austin Reedeyewear collection – providing styles that appeal across generations. Focusingon key elements from the British brand’s proud 113-year history, the opticalrange features quintessential detailing such as timeless herringbone patternsrecreated in acetate and stainless steel; a seamless combination of the classicwith the new. Model B04, named Gloucester (2), offers subtle detailing andmodern finishes.

The Puccini capsule collection catersdirectly to the classic lady spectaclewearer. Puccini 237 (1) is a delightfulladies combination model with aclassic eye shape, which is extremelywearable and ideal for progressive lenses.Elegant two-tone embossed temple detailing accentuates therich acetate, available in deep shades of Bronze and Lilac, sure to add warmth to the wearer’scomplexion along with complementary coloured metal eye fronts.

AS THE YEARS ADVANCE, YOU MAY FIND THAT YOU REQUIRE GLASSES FOR READING AND

NEAR TASKS. KEEP YOUR LOOK YOUTHFUL BY TALKING TO YOUR OPTICIAN ABOUT THE

SHAPES AND STYLES THAT WILL SUIT YOU BEST

Model LMC120 (3) from the Louis Marcel Couture selection is theepitome of classic femininity: a combination frame crafted for theelegant progressive lens wearer. The highly polished metal front in a

stylish softened-rectangular eye shape is designed to particularlycomplement rounder face shapes. An ornate plait-effect metal trim detail at the front of theacetate temples further enhances its couture appeal. The LMC120 is available in aubergine witha tasteful gold metal eye front, or a voguish bronzed metal with complementary peach temples.

The Jaeger pure titanium collection has gained an enviablereputation over the years by appealing to the spectacle wearerwho has established their style, and is prepared to spend wiselywhilst regularly updating their wardrobe. One of the brand’sstraplines sums it up perfectly: ‘Fashion comes and goes but stylelasts forever’. This is the ethos behind the Jaeger Pure Titanium range,ideal for wearers of bifocal and multifocal lenses. Model 293 in PureTitanium is available in Rose (4) and Brown.

TOP TIPS FOR 40+ FRAME WEARERS• ADD WARMTH AND SOFTNESS TO YOUR FACE WITH TRANSLUCENT COLOURS • LADIES MAY WISH TO AVOID HARSH METALLIC TONES• USE SPLASHES OF COLOUR TO REFRESH YOUR STYLE • CHOOSE FRAMES THAT HAVE A SLIGHT TILT AT THE OUTER EDGES, TO DRAW THE EYES UPWARDS • FIND FRAMES THAT SUIT YOUR FACE SHAPE AND SKIN TONE• PROTECT YOUR EYES, AND THE DELICATE SKIN AREA AROUND THEM, WITH SUNGLASSES ALL YEAR ROUND• MAKE SURE YOUR LENSES ARE UP TO THE JOBS REQUIRED OF THEM, INCLUDING READING, DRIVING AND SPORTS

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LENSES FOR LIFE

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CLARITYof vision

For many years now I’ve been a televisionpresenter and writer. I travel all over the Britishcountryside on assignments so, as a spectaclewearer, it’s essential that I’ve got clear visionwhen I’m driving. It’s vital too when I’m filming,and also when I’m at a computer doing research,working on scripts, writing articles fornewspapers and magazines.

Recently I went for a routine eye examination,and during our chat the optometrist pointed outthat, these days, the increased use of technologysuch as computers and iPads, blackberries andhigh-definition television, means that for all of usthe quality of our vision is increasingly important.

Just like televisions and digital cameras, spectaclelens technology is constantly evolving so it’sessential that all of us get the right advice aboutwhich lenses are best for us. Many people investin a high-definition television and then settledown to watch it using basic, outdated spectaclelenses, which obviously don’t make the best useof this brilliant new technology.

SEEING IS BELIEVING

Like everyone else I want my spectacles to lookgood, but to be frank what’s most important tome, no matter what I’m doing, is that they giveme clear vision. Now, choosing spectacle framesis relatively straightforward; I think I know whatsuits me, so if the price is right and the fit is goodwell, the decision is easy. But choosing spectaclelenses is a whole different ball game.

To the uninitiated, one lens might look much thesame as another, but let me assure you that as

someone who has worn specs for many yearsnow, that simply is not the case. For the past fewyears, I’ve been using varifocal lenses, whichallow me to focus on all distances, from up closeto far away using the same pair of spectacles.They’ve been much more convenient than usingdifferent pairs for close work and for distancevision and, to be honest, with those spectacles Iused to keep losing them or at least misplacingthem. So, generally speaking, I’ve been veryhappy with my varifocals.

My only real irritation has been that my visionused to get a bit blurred when I was lookingtowards the edge of the lenses, particularly whenI was using the intermediate vision area forlooking at things like my computer. Lookingstraight ahead was ok, but if I wanted to lookfrom side to side, I had to keep moving my head,which did get a bit tiresome after a while.Looking into the distance was fine, but if Iglanced to the edge of the lens, for instancewhen I was reversing the car, images could getdistorted. But help was at hand…

I heard that Seiko made high quality varifocallenses, so I agreed to try a pair. My opticianexplained to me about the benefits of Seiko’svarifocal lens designs, which allow a wider fieldof view thanks to new manufacturingtechnologies. This was all very impressive, butwhat I really wanted was a durable pair of specsthat would give me natural vision so I couldforget I was wearing them.

So when I tried on my new Seiko varifocal lenses,I was genuinely impressed. It wasn’t quite likehaving a new pair of eyes but not far from it.

Looking through every corner of the lenses, myvision was clear and comfortable. I really couldsee the difference between my old specs and mynew Seiko varifocals. I find I can now scan thecomputer screen without having to move myhead too much and when I glance over myshoulder, my vision is clear.

You know, most of us have very little idea aboutall the different kinds of lenses that are availableto us these days – lenses that suit our ownparticular lifestyles. Your local Seiko LensSpecialist will tell you which ones are best foryou and I hope that soon, you will have the sameclarity of vision as I have.

TV presenter, John Craven

JOURNALIST ANDTELEVISION PRESENTERJOHN CRAVEN OBETALKS ABOUT THEIMPORTANCE OF CLEARVISION IN TODAY’S FAST-PACED WORLD

Computer-work made easier with Seiko varifocals

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SUNGLASSES FOR WOMEN

STATEMENTSHADES2015 IS ALL ABOUT MAKING A STATEMENT WITH YOUR SUNGLASSES.WE PRESENT SOME OF THE LATEST SHAPES AND STYLES FOR WOMEN

Lightness, flexibility and adjustability are second-to-none with the Lindberg 2015 sun collection, whichincludes ultra-chic model 8582 (1). With Danish-designed Lindberg, the frames are so light you almostforget you’re wearing them and the nose bridge can be adjusted to fit perfectly by your optician.

From full fronted signature floral sunglasses tounique combinations of bright, vibrant coloursand traditional shades, Joules eyewear really standsout from the crowd. Signature prints featurethemes of the countryside, the coast and instantlyrecognisable prints and floral patterns (5).

The latest Radley sunglass collection features arange of styles, from glamorous oversized stylessuch as Eliza (3), to vintage inspired, combinationframes with leather inserts to the temples andembossed branding details.

The new Love Moschino collection experimentswith a pop collage of colours and prints in arange of shapes and sizes such as this largeround sunglass model (4). As with all LoveMoschino eyewear, the shades feature a stripedpattern on the inside of the temple.

Add a bold colour accent to your summer look with model EL14809 (2)from the latest Elle collection. Striking tones of blue, green, red and Havanaare revealed in glossy transparent impressions while slender temples boastan elongated metal cuff featuring a 3D engraving in matt and shiny lettering.

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SUNGLASSES FOR WOMEN

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Lightweight materials, minimalist designs andsoft tones are the cornerstones of the SilhouetteSun Collection 2015. A highlight is the TitanMinimal Art Ultra Thin (6) – weighing just 7.88gand featuring advanced and extremely thinprotective lenses that are uniquely curved.

The Kirk & Kirk debut sunglass collection,Solarium, is comprised of four acrylic shapes insix metallic colours and uses beautiful, graduatedmirror lenses. As with the ophthalmic collection,Vivarium, there is a choice of animal sterlingsilver or gold pins, alongside the classic modernistpins. Model Eleanor is pictured here (12).

The name says it all for this new sunglass modelfor women from the Blackfin Zero Edge range.Model BF715 Magnetic (7) encapsulates the veryessence of this 100 per cent Italian, titaniumeyewear brand: style, design, research andinnovation. The angular curves of the frontcontrast with the taut arc that divides the lenseswith a different mirror-finish.

Why settle for a single eyewear decoration whenyou can have two in the same frame? Thanks tothe application of double layers of high definitionacetate, the new Double Image by Okia collection(10) creates surprising multi-layered patterns fora truly unique 3D look.

The 2015 Dakota collection captures this year’sHigh Street trends. Model 8144 (11) is a colourfulladies acetate style possessing a trend inspireddeep eye shape for statement styling. It’s availablein a fun and bold colour option of Pink Striationwith contrasting turquoise temple trim.

The Ocean Blue collection features luxurious,elegant models adorned with precious stonesand intricate metal designs utilising the finesthand-made Italian materials. Sail into 2015 withOcean Blue 9170 – the collection’s signaturepiece (9) available in opulent pearl.

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Maui Jim’s first ultra-luxury sunglasses collection, You Move Me (8), offers colourful interpretations ofHawaiian flora and fauna brought to life by Hawaiian Artist, Charlie Lyon. Lyon’s work has beentransferred onto limited-edition pairs of sunglasses evocative of the Maui Jim lifestyle.

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SUNGLASSES FOR MEN

PROTECTIONperfectionFROM A MODERN TWIST ON THE CLASSIC AVIATOR TO CREATIVEFINISHES AND TEXTURES, THE LATEST SUNGLASS STYLES FOR MENTICK ALL THE FASHION BOXES

Straight from the Emporio Armani catwalk, these minimalist metal sunglasses EA 2027 (1)are enhanced by elegant contrasts for a powerfulmetropolitan look. The narrow profile featuresultra-thin temples with rubber-coated temple tips, whereas the double front edge creates atwo-tone contrasting mix of iridescent shadesand bright colours.

Hand crafted acetates in luxury finishes, signatureprints and metal trims all congregate in the newTed Baker men’s sun collection. Sandblastedmatte finish acetates are mixed and matchedwith Ted’s signature prints in Jameson TB1351 (5) all finished with an inlaid metal rimwire andhidden trims.

Paul Costelloe has launched a new seven-piece range for 2015, which majors on wayfarer shapes inboth acetate and metal (4). The focus is on good craftsmanship and high quality materials, building onpopular styles but also experimenting with contemporary features and colours.

The Dakota collection is designed for the fashionforward frame wearer, focusing on contemporarysilhouettes, pastel colourways and subtle moderndetailing (3). The latest sunglass models evoke asense of summer simplicity, such as this wayfarerstyle for men.

For men, styles from the new Cat sunglass collection offer classic, easy-to-wear styling, with subtledetailing and flattering colourways. The 1503 (2), crafted from the material TR90 for comfort anddurability, offers great coverage with hints of the traditional Cat yellow.

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SUNGLASSES FOR MEN

This year, British eyewear label Cutler and Grosscelebrates the re-ignition of an exciting partnershipwith internationally esteemed photographer, Platon,for its new eyewear campaign. As showcased inour Best of British feature (pp. 14-15), the collectionpays homage to the brand’s formative years. ModelC&G 1157 for men is shown in matt black (6).

The new Davidoff sunglasses for 2015 are the result of the brand’s never-ending ambition to achievethe utmost perfection. Model 971312 (8) is an exclusive men’s sunglass characterised by outstandingworkmanship, a sportive design of the front and a subtle metal highlight on the bridge.

The Silhouette Explorer (9) is an innovativeinterpretation of the classic aviator sunglass butwith added finesse. The ends of the top bar areintegrated into the lenses, and the strong line isinterrupted to give the sunglasses an avant-gardetouch. The Explorer is available in the classic pilotstyle and with striking angular lenses in grey,blue and green.

Inspired by the refined and elegant brand history,the Lacoste Leather Edition (10) features a newround metal emblem marked with a tennis racketand 1933, the brand’s foundation date, positionedon the inner temple tips. Reminiscent of the finestLacoste leather garments, this frame puts a moderntwist on the iconic aviator.

The Storm London prescription sunglass collection uses adventurous colour accents and subtle logobranding on end tips, nose pieces and temples – all designed to create an impact. Sun S21 (7) is astatement men’s metal model with a striking two-tone eye front and exaggerated aviator style bridgeand top bar.

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SPORTS EYEWEAR

Puma (2) has drawn on its rich brand heritagethis season through its feline-inspired sportssunglasses. With their polarised lenses, thesesunglasses are perfect for winter sportingactivities especially when out in the bright wintersunshine or skiing down bright white slopes. Theuse of rubber arms means the sunglasses stayput, and support you whilst you’re involved inhigh-octane outdoor activities.

Frames from the O’Neill and Cat collections are fit for any sporty frame wearer.Frames within both collections feature wrapped styling, are crafted fromlightweight, durable TR90, and are available with polarised lenses – the perfectaddition to your sporting attire. The O’Neill Raw (3), in cool tortoiseshell with vintagegreen polarised lenses, has both function and style. The Cat 1508 (4) in sleek black also offers polarisedlenses, along with gently contoured shaping and the subtle detailing Cat eyewear is known for.

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Perfect sports cars, unique chassis design andimpressive performance – in terms of technologyand innovation Jaguar is one of the undisputedleaders in the world of automotive design. Justone more reason to combine the latest technologyin the manufacture of eyewear with unsurpasseddesign transfers from the sports car to createunique, sporty sunglasses for the Jaguar EyewearCollection. New for 2015 is model 37803 (1) asporty sunglass with polarising lenses and carbontemple design – an adaptation from the carbonparts of the Jaguar F-Type and available in darkgrey, black with red mirrored lenses and inmidnight blue with silver mirrored lenses.

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O P T I M I S E Y O U R

performanceENHANCE YOUR VISION

TO OPTIMISE YOUR

PERFORMANCE WITH THE

LATEST SPORTS EYEWEAR

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SPORTS EYEWEAR

These Radius sunglasses from Zeroh RH+ (5) areergonomic, wraparound and ultra light. Withinterchangeable lenses and adjustable nose pads,they are ideal for every kind of outdoor sport,from skiing to mountain biking. Made from 100per cent Grilamid, the titanium frame features anon-slip rubber adjustable nose system and endtips, an eye-catching shiny silver frame, goldmirror lenses and black end tips.

At 50km per hour, you're braving the elements – your senses all aroused. Bolléhas created the 6th Sense (7) to take the intensity of your sensory cyclingexperience to new heights. B-Max technology is applied to ergonomic designingso that the frames adjust perfectly to the racing position. They extend the fieldof vision and protection towards the top of the face, which can considerablyenhance your performance.

The new Prada Linea Rossa eyewear collection features an innovative ultra-resistant rubber coating applied at high temperatures via an injection-mouldingprocess. This revolutionary rubber finish also defines the new L.J. Silver PradaLinea Rossa special eyewear collection whereby a nylon string is inserted intoa hole on the steel temple tips to ensure a snug fit and maximum comfort.Model SPS 5Q2 (8) is characterised by a wraparound metal front with sharpprofiles and rubber-covered temples, featuring the emblematic hole on thetemple tip.

The new Converter collection from Adidas (10) allows you to reposition the temples yourself by the useof ‘blades’. The frames are made from Silhouette’s extremely light SPX material and each is available inseven colours. The Converter Blades on the temples feature a subtle single colour on one side,contrasting with a bright and striking shade on the other. They can be rotated on the same temple andclicked into place again or switched to the opposite temple.

There’s nothing quite like Serengeti for driving, flying and everyday framewear. The new Brera 8210 (6) features simple yet modern styling and high-end technology. The Serengeti Signature Hinge is beautifully crafted of waxcast copper beryllium and has a look that is sleek, streamlined and trulyunmistakable. The frame features a reflective blue lens coating for addedprotection – ideal in bright conditions.

Maui Jim has hit the ground running with a line ofsunglasses that set the pace for the company’snext level of eyewear for athletic performance. Thesunglasses feature strongly defined Grilamid browsand temples from which suspend rimless,lightweight, hybrid-injected polycarbonate lensesto create a pair of sunglasses that withstandrugged activities that demand unobstructed views.The newest style in the line is the River Jetty (9),offering lightweight coverage in a sporty, form-fitting, Grilamid frame that is highly durable and isable to flex with your movements.

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CATWALK COLLABORATIONS

F R A M E S O N T H E F R O N T R O W FRAMES AND FASHION

GO HAND IN HAND SO

WHERE BETTER TO VIEW

UP-TO-THE-MINUTE

EYEWEAR TRENDS THAN

FROM THE FASHION

FRONT ROW – OR FROW

THE ‘IT’ SHADE

It’s rare for a collection to be shown twice at fashion shows, but the Special Edition Felder Felder forSilhouette is among these exceptions. Following its catwalk debut at the Felder Felder autumn/winter2014 show last February, the sunglasses were presented at the finale of London Fashion Week spring/summer 2015 in the BFC Courtyard Space in London. After its career on the catwalk, the Special Edition,is taking fashion-conscious sunglasses lovers by storm as the must-have ‘It’ shade of 2015.

Feedback on the extravagant, rimlesssunglasses in the “Cat-Eye-Audrey-Hepburn-John-Lennon-Style” look, asdescribed by the Felder sistersthemselves, Daniela and Annette, hasbeen “fantastic”. “Crush of the day”,“It shades” and other suchdescriptions were bestowed on thesunglasses, made in Austria, followingtheir catwalk presentation. The limitedSpecial Edition Felder Felder forSilhouette comes in four colours –dark green classic brown, hip pinkand bright (neon) orange.

URBAN STYLE EYEWEAR

A perfect blend of masculine and feminine forcontemporary urban-style epitomises the latesteyewear collection from Emporio Armani. Thedistinguishing features of the latest collectionhave been carefully chosen and feature contrastsof original materials, with a touch of irony forshapes and colours. Details for the women’s piecesinclude a large pearl on each temple and doublebridges, while for men the pilot shape remainsstrong with the use of contrasting colours.

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PYJAMA PARTY

Cutler and Gross joined British designer Giles Deacon for day four of LondonFashion Week spring/summer 2015 to premiere its new 2015 Dyeanna frames.Pyjama dressing and breezy shapes were brought to life with washedflamingo prints and tiger claws adorning slinky dresses in luminescentsequins. Metallic leathers emulated tropical foliage through Deacon’ssignature lazer-cutting, as smoky eyes peered through the pink lenses ofCutler and Gross’ white Dyeanna frames. An elaborate butterfly shape, theDyeanna is available in four colours. Deacon’s smoked blue print offset thetwilight mirror lenses to appeal to the provocateur of the unusal, in whitepink lenses bringing a frisky femininity to the style. For the more conservative,the Dyeanna Black offers supreme wear-ability.

ALICE IN WONDERLAND

Temperley London debuted its first merged mainline collection to a room full offashion editors and celebrities alike – but not before calling on Cutler and Gross tocoordinate sunglass accessories for the highly anticipated show. Opting to use 22frames from the company’s Vintage collection, Alice Temperley selected model 0261in Crystal with three different lenses options: Gold, Rose Gold and Silver lenses. Setoff against a white runway and soft colours, lenses were a crucial necessity to thecollection. Adding a touch of mystery and manifesting a chic confident woman,Cutler and Gross’ square shaped sunglasses completed looks with sharp precision.

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TURKISH DELIGHTS

British bespoke eyewear designer, Tom Davies,and London based Turkish designer, Bora Aksu,have collaborated on a 2015 sunglassescollection, which was launched at LondonFashion Week spring/summer 2015. The limitededition collection comprises of 10 unique designsfocusing on Bora’s spring/summer 2015collection, brought to life by Davies’ innovativedesigns to ensure stylish frames withpainstakingly precise details and finishes. Photosby Chris Dadey.

‘REBLUTION’ IN RUST

Milan Fashion Week spring/summer 2015 was thestage for the latest eyewear styles from Germandesigner, Tom Rebl, the avant-garde fashion brandmade in Italy. This was Tom Rebl eyewear’s secondseason, and once more revealed a highly effectiveequilibrium between Italian heritage and stylisticcontents (see Frames of the future pp.28). The newcutting-edge model Bomb-Ray, presented duringthe show, has been combined with a special bridge,handcrafted from a polished metal plate – asignature hallmark of Tom Rebl.

Rust is made fromoxidised rustedacetate obtained bya patent-pendingexclusive process.Combined withstrikingly glossy,mirrored surfacesand introduced in avariety of framestyles, Rust is aconcept that’sdesigned to reflect contemporary decadence.

RIMLESS TECHNOLOGY

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Light fantasticTechnologically advanced rimless eyewear appeals to men and

women of all ages who prefer an understated, lighter look

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The new Silhouette Titan Profile (1) offers bothstyle and functionality in a design, which ensuresunrestricted vision by reduced detail on the armsof the frames. Silhouette’s patented high-techpolymer composition, SPX, and titanium merge atthe temple to create a snap hinge that is solightweight it feels as though you’re not wearingglasses. The range features clean and flowinglines and a colour-pop design with 12 new colourshades and lens shapes, in five feminine designsand seven masculine looks.

A versatile model for men of all ages, and theoriginal memory metal collection, the TITANflex823007 (2) is available in six enticing colouroptions and six interchangeable eye shapes.More than 20 years ago, the German basedEschenbach Optik was a pioneer of ‘memorymetal’ frames. Today it continues to be at theforefront of high tech rimless design with itsTITANflex models, the first of which werelaunched in 1988. The frames are composed of anexclusive titanium metal alloy, which is 10 timesmore flexible than standard metals and aroundone third lighter than conventional materials.

Jensen model JN8816 (3) makes use of leading technology to give a superior quality finish, whilst thelightweight frame is exceptionally comfortable to wear. Pins holding the lenses in place are cut from asingle sheet of metal, thereby reducing the risk of breakage while plugs securing the lens to the framehave thicker walls to limit the prospect of lens damage. Alongside the Jensen logo on the nose pads, asophisticated duo pin effect is embossed to the front of the metal temples, available in hues of eitherbrushed metallic Gun (dark grey) or Gold for a truly suave finish.

Winner of 69 international design awards and holder of an exclusive Royal Warrant Appointment bythe Danish Court, Danish company Lindberg is one of the world’s leading independent manufacturersof designer eyewear characterised by its distinctive Scandinavian minimalism and a purity of line.Lindberg eyewear is renowned for its lightness, attention to detail and exceptional comfort, featuringartfully applied technology and exquisite materials. Frames are styled without screws, rivets and weldsand are available in virtually unlimited combinations of lens and temple designs, colours and nose padsizes. Model 2229 in dark brown/red (4) is a stunning new titanium style for women, which epitomisesthe collection.

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SMART GLASS FASHION

Over the past decade, the evolution of wearabletechnology has forged ahead in sectors such asfitness, clothing, gaming, healthcare andenterprise – and now eyewear is firmly in focus.

When Google launched its Explorer programme inthe UK last year, software companies were ableto buy its Google Glass smart eyewear for about£900 to act as ‘early adopters’ and ‘pioneers’. In January this year, Google announced it wassuspending its Explorer programme to takeGoogle Glass “from concept to reality”, as thecompany wrote on its blog: “We’re closing theExplorer Program so we can focus on what’scoming next...In the meantime, we’re continuingto build for the future, and you’ll start to seefuture versions of Glass when they’re ready.” So, while Google has suspended sales of GoogleGlass for now, there is no shortage of smarteyewear innovations coming on line.

If you are new to the concept, smart glasses are awearable device that bring data and internetaccess from a wearer’s computer, WiFi connectionor smartphone into their field of vision through aheads-up display. In fact, they do most of the thingswe currently do via a smartphone – but with adifferent user interaction. With this significantinterest and growth in the smart glass sector hascome an exciting approach to smart glass design.

Hong Kong fashion designer, Simon Chim,recently launched a range of frames exclusivelydesigned for smart glasses. Chim says: “In all ofmy years of designing, I have never been moreexcited about an entry into the eyewear industryas I have with smart glasses. This fusion ofcreative design and technology will be the choiceof the next generation.” Keep an eye out for newentrants in this market…

SNAP-ON FOR SPORTS

Already having its own smart glasses, Sonyshowcased a prototype of its answer to GoogleGlass at the January 2015 Consumer ElectronicsShow in Las Vegas. Sony’s SmartEyeglass Attachis a snap-on, one-lens concept that attaches ontoexisting frames, for sport and fitness use. Just likeGoogle Glass, a tiny prism sits in front of yourright eye and it acts as what Sony calls an ‘OLEDmicro-display’. Testers have described it as morelike a ‘smart monocle’, so the range of framesthat will work with the Attach are likely to belimited for now.

WE TAKE A LOOK AT SOME

INNOVATIONS TAKING FRAMES

INTO A NEW DIMENSION

Testing out Sony’s SmartGlass Attach

AUGMENTED REALITY SMART GLASSES

Osterhout Design Group (ODG), which makes military smart goggles, also had something toshowcase at CES 2015: a consumer, augmented reality (AR) version of its smart glasses system.

“Consumers today are very sophisticated and have come to expect a high degree of utilityand entertainment from their technology,” said Pete Jameson, ODG COO. “Our intention isto deliver a state-of-the-art system in a consumer friendly form that you can wear to dospecific things your laptop, phone or tablet can’t, such as work privately on an airplane or

train, watch 3D movies on a large screen in bright sunlight, play interactive 3D games, or obtain heads-up line-of-sightdirections or instructions while keeping your hands free and your eyes engaged in your environment.”

ODG says its smart glasses allow users to do everything they do with a tablet, with 3D graphics overlaid and in a true,hands-free format. Packed with positional sensors, the glasses know where you are, where you’re looking, and how you’removing, enabling precise AR and virtual reality experiences. Without doubt a frame innovation for generation tech…

Chim for Google Glass on the catwalk

Simon Chim for Google Glass

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