frameworks and potential solutions for peruvian coffee ...jjb/talks/coffee-supply-chain.pdf ·...
TRANSCRIPT
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EdgarRamosE-mail:[email protected]
ProfessorofSupplyChainManagementUniversidadPeruanadeCiencias Aplicadas
Lima-Peru
FrameworksandPotentialSolutionsforPeruvianCoffeeSupplyChain,a
supplierperspective
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Peru:LatinAmericaCountry
Peru
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BackgroundofPeru
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Perubythenumbers
§ Population 31.2million§ GDP $192.1billion§ GDPgrowth 3.0%§ GDPexpected20183.5%§ Inflation 2.0%Source:BancoCentraldeReserva delPeru,2018
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PerubytheNumbers
40%ofcoffeeexportedarePurchasedbyUSAyGermany
Top9Inglobalproductionofcoffee
228milesofTMisthetotalproductionofcoffee
35%ofproduction(150milesofHa)isbelongingtospecialcoffee
223milesoffamilyareinvolvedinthelocalproduction
1stSupplieroforganiccoffeeinUSA,certifiedbyFairTrade
2ndGlobalproduceroforganiccoffee
48countriesImportscoffeefromPeru
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PeruvianCoffeeBeanProfile
Location:QuillabambaCusco- Perú.
Varietal:Arabica:Typica,BourbonandCaturra
Processing:Harvest,Hull,washed,Drying,bulking
Elevation:1,200m– 2,700m
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PeruvianCoffeeBeanProfile(continuation...2)
USA UnionEuropean Korean Japan
OrganicCertifications
SustainableCertifications
FAIRTRADE RainforestAlliance
UTZCertified
SMBC C.A.F.EPractices
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Theworldtop’sproducersofcoffee(inthousandsof60kgbags)
1 Brazil 51,5002 Vietnam 28,5003 Colombia 14,0004 Indonesia 10,8005 Honduras 8,3506 Ethiopia 7,6507 India 5,8338 Uganda 5,1009 Peru 4,60010 Guatemala 3,500
Source: International CoffeeOrganization, 2017
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CurrentRegionalProduction
65%NorthRegion
20.4%CentralRegion
14.2%SouthRegion
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ThesupplychainprocessofPeruviancoffee
Thesupplychainprocessofcoffeebeans:
§ 1st Level:Growing§ 2nd Level:Harvesting
§ 3rd Level:Hulling§ 4th Level:Drying
§ 5th Level:Packing§ 6th LevelBulking
§ 7th Blendingandroasting
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ThesupplychainprocessofPeruviancoffee(continuation…1)
§ 1st Level:Growing
§ 2ndLevel:Harvesting
• Grow andselect theYoungplants
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§ 4th Level:Drying
• Peelingthe externalhull andremoveimpurities
• Mostly made by thefarmer
ThesupplychainprocessofPeruviancoffee(continuation…2)
§ 3rd Level:Hulling
• Peeled grains arelettodry inthe intensesun ofthe mountainsofPerú.
• It takes upto2weeks.
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§ 5th Level:Packing
§ 6th LevelBulking
ThesupplychainprocessofPeruviancoffee(continuation…3)
• The product toexportits called “cafépergamino”
• Coffeereadytobetransportedtointermediary/trader
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§ 7th Blendingandroasting
ThesupplychainprocessofPeruviancoffee(continuation…4)
Source: “perfectdailygrind.com”
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ThePeruviancoffeesupplychainfromQuillabamba
SmallFarmers
Cooperative/Intermediary
Intermediary/Exports Retailers
GrowingandHarvesting
HullingandDrying
PackingandBulking
BlendingandRoasting
1Hato5Ha
LocatedintheAndes/Amazon
Elevation:1,200m– 2,700m
TrucksTransportation 3PL’sforroadTransportation
InternationalShipping96%bysea4%byroad
SmalltrucksorAnimalsfor
transportation
LocatedintheAndean/Amazoncitiesnearlyto
farmers
LocatedincoastofPeru
Locatedinanywhereinthe
world
Groupedbetween100-300farmers
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LogisticscostsforinternaloperationsfromFarmerstoCallaoPort
Source: WorldBank, 2015
24%20.4% 19.2%
11.2% 9.6% 8.3%3.9% 3.4%
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LogisticscostsforinternaloperationsfromFarmerstoCallaoPort
Farmers COOPERATIVE / INTERMEDIARY ExportersPayment
Product
Cost for an averageshipping of1,562Kg• Processing on ranch• Packing• Load• Transport• Unload
Costforanaverageshippingof21,154Kg• Processing• Waiting time• Load• Transport• Unload
Costforanaverageshippingof36,790Kg• Certifications• SenasaInspections• Customs• Transportation• Administrative
expenses• Temporary deposit• Load• Unload
$436USD $3,574USD
$4,402USD
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Sellingprice
Sellingprice
Sellingprice(*)
InventoryFlowandPricesintheSupplyChain
$1.75 $2.08 $3.30 $23.5
SmallFarmers
Cooperative/Intermediary
Intermediary/Exporters
Retailers/end
consumer
OrderPayment
Information
Product
OrderPayment
Information
Product
OrderPaymentInformation
Product
Variablecostofcoffeebean$1.75
OtherIntermediaryCostandprofit$0.33
OtherExporterscostandprofit$1.22
Variablecostofcoffeebean$2.08Farmerscost$0.35
Sellingprice
ExportersCost(FOBprice)$3.30
OtherImportscostandNetincome$20.2
(*)Selling price (USD/kg) perarabic coffeeinUSAstore
OtherCostandprofit$1.40
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TheHiddenCostsofComplexityPeruviansupplychain
SmallFarmers Cooperative/Intermediary
Intermediary/Exporter
Retailer
Poor performanceofproduction,affectedbyplague“roya”or“broca”
(10%waste)
Waste inwarehousingprocess:
-Hulling(5%),-Drying (3%)
Increasedtransportationcostduethedistance
Locatedany whereintheworld.
Smallquantities fortransportationwithsmalltruck or animal
Poor performanceoftransportation
Higheradministrationcosttomanagetheproducts certification
Lackcoordinationbetweeninspeccion’sagency
Lower utilizationoftransportationresource
LongdistanceanddificultiesintheroadbetweentheAcopiersandPlantforprocessing
Higher expediting,handling&temporalwarehousingtoexports
HeavytraficforaccesstoCallaoPort
Increased costforlocaltransportationduepoorinfrastructure
SecurityProblematCallaoPortClearenceforexportatCustomsinLima,Callao(5-60days)
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ActualValueStreamMapforCoffeeSupplyChain
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SupplyChainCollaborations:Concepts
§ Supply Chain Collaboration§ In the supply chain collaboration, the chain members work
together and coordinate activities to achieve the desired supply chain results.
§ The Collaboration Framework§ Should be used to structure relationship with key customer
or suppliers, and get them to work together in two directions in order to be successful.
The operational integration along the supply chain is a component of supply chain collaboration
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AframeworkofSupplyChainCollaboration
A framework of supply chain collaboration should be used tostructure relationships with key customers and key suppliers towork across the supply chain and add value to all participants
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ModellingSupplyChainCollaborations
SupplyChain Collaboration
OperationalComponents
ManagerialComponents
Outcomes
• Partnership• Methods,tools• Information anddata
thebuildthecollaborations
• Sharing risks• Sharing rewards• Trust• Methods,tools• Contractstyleandscope
Feedback
Source: Adapted fromLambert (2010)
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SupplierRelationshipManagement
• Identifypartnersinthecoffeesupplychain
• Designimportantactivitiesforcollaboration,anddeterminethelevelofinvolvementandcloserelationship
• Cooperative,FarmersandCompaniesinthecoffeesupplychaincouldcollaborateinstrategic,tacticaloroperationallevel.
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TruckRentals
InformalTraders
Agroveterinaries
Harvest ToolsMarkets
NationalMarket
InformalLabor
Cooperative
AgriculturalProductionAssociations
PrivateCompanies
Goverment Programs
CuscoManufacturer
InternationalMarket
Managed Process Links
Monitored Process LinksNot-Managed Process Links
Non-Member Process Links
ExporterCompany
FinancialEntities
NationalCompanies
InternationalCompanies
HermeticBags
Providers
Managingcoffeesupplychainactivities:asupplierperspective
Tier 2Suppliers Tier 1Suppliers FocalCompany Tier 1Customers Tier 2Customers Tier 3Customers
Farmers
Endconsumers
Endconsumers
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ModellingSupplyChainCollaborations
1) StrategicSourcingincoffeesupplychain
• Accordingtoouracademicresearchandinterviewsintheindustryfield,wehavepresentedtwosupplychaincollaborationmodels:
2) Ashortfoodcoffeesupplychain
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1)StrategicSourcing incoffeesupplychain
TruckRentals
ProCompiteAgroruralAgroBancoSenasaInnovate Perú
Agroveterinaries
Harvest ToolsMarkets
Japan
Germany
USA
InformalLabor
Colombia
GovermentPrograms
CuscoManufacturer
Sweden
Belgium
Francia
Holanda
Cooperative Cooperative
Endconsumers
Endconsumers
Managed Process Links
Monitored Process LinksNot-Managed Process Links
Non-Member Process Links
InternationalCompanies
ExporterCompany
NationalMarket
NationalCompanies
Tier3Suppliers Tier 2Suppliers Tier 1Suppliers FocalCompany Tier 1Customers Tier 2Customers Tier 3Customers
BagsProviders
Farmers
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Actualcoffeesupplychain
Farmer Cooperative Intermediary/Exporter
InternationalManufacturer Store
NationalManufacturer Store
EndConsumer
EndConsumer
TruckRentals
ProCompiteAgroruralAgroBancoSenasaInnovate Perú
Agroveterinaries
Harvest Toolssupplier
InformalLabor
GovermentPrograms
2w 3m 2w 1m 1m 1w 2w 1w Total cycle time=8 months1m
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2)Ashortfoodcoffeesupplychain
Farmer Cooperative
InternationalManufacturer Store
NationalManufacturer Store
EndConsumer
EndConsumer
TruckRentals
ProCompiteAgroruralAgroBancoSenasaInnovate Perú
Agroveterinaries
Harvest Toolssupplier
InformalLabor
GovermentPrograms
1w 3m 1w 1m 1m 2w 1w 2w 1w Total cycle time=7months
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AdvantagesforCollaborationinAgribusinessSC
q Sourcingactivities:§ Reducesupplybase§ Monitoringandestablishedoperationalcostsandprices
q InventoryManagement:§ Increasethevelocityofinventory§ Wasteminimization
q Manufacturing:§ Increasethequalityofcoffeebean§ Productionstabilizationandminimizationofdisruptions
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AdvantagesforCollaboration inAgribusinessSC(continuation… 1)
q Distributionactivities:§ Fasterdelivery§ Increasetheresponsiveness
q CustomerRelationshipManagement:§ Connectrapidlytotheglobalmarket
q Customerservice:§ Reductiontheleadtime§ Improvetheproductavailability
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Conclusions
• Given severalproblemsandscarcityresources,thesupplychaincollaborationappliedinPeruvianAgri-foodSupplychainhasopportunitiestoimproveoperationalperformance
• TheresearchinQuillabamba- CuscoconfirmedtheModelingsupplychaincollaborationinallcases,allowingparticipantstoobtainbetteroperationalresults.
• Oneoftheprincipaldriversforsupplychaincollaborationinupstreamsidearethehighercosts,soparticipantsinthecoffeesupplychainmustworkprioritieswitheachsupplier.
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Thankyou!=
!MuchasGracias!(Spanish)Yusulpayki!(Quechua)Pasonke!(Ashaninka)