Framing and Reframing

Extending LivesNew uses

New brandingNew bakers

Framing and Reframing

Everyday problem: Bread has the disadvantage of having its value based on its lifetime which is anywhere between 1-5 days if fresh and not stored properly.

New uses extends life of bread

Bread state: Fresh n tasty = Good eatingEat it while it’s fresh.Wine spill! Sponge liquid off any liquid with bread.Grilled cheese sandwiches crispier with stale bread. Bread pudding Rub stale baguette with garlic and olive oil & bake. Grille stale baguette with toppings of tomatoes, basil, onion, olive.FRENCH TOAST!Milk toast recipe. Butter the semi-tough baguette slice, cut into squares, put in a bowl, sprinkled with regular sugar on it and then pour hot milk over it.Croutons. Dice up bread into ½ inch cubes. Toss with olive oil and seasoning of choice. Toss in medium heat pan and stir until crispy. Snack on or throw on a green, leafy salad. Soak up grease on stove top.Prevent grease fires. Put piece in pan while cooking meat to soak up extra grease.Feed the ducks at a local park.

Bread state: CRUSTY BRICKShatter your bread (with a mallet?) and use as bread crumbs in stuffing or meatballs.Offer bread crumbs to the birds. Fire-starter anyone? Use a small slice of bread as a coaster.Use your slice of bread as a trivet to protect your table and counters. Use a slice as a spoon rest.Play compost baseball. Take old tomatoes and blast them into space using your brick of a baguette as a bat. Make a baguette coffee table. http://inhabitat.com/studio-rygaliks-baguette-table-uses-old-bread-to-raise-awareness-about-food-waste/At a last resort really toss leftover bread into the compost to make new dirt.

Framing and Reframing

Modern problem: Bread is in the “carbohydrate” category. Carbs have been demonized by many diet regimens and so have white breads because of their high-glycemic rating and low fiber.

Carbohydrates need a fresh face to represent it. A rebranding effort if you will. Many brands like to rebrand with a pretty face of a celebrity. We’ll apply the same method below.

“Prettiest breads in the world” http://ow.ly/f73v5

Do you want this?

Or this?Representing “real”, handmade bread instead of processed slices in media could affect shopper choices and increase the value.

Framing and Reframing

Modern problem: Most bread consumed in U.S. is highly processed and not freshly baked. Processed foods are correlated to inflammatory diseases.

Video not showing? Click http://ow.ly/f74MR

Give a man a loaf and you feed him for a day. Teach a man to bake and you feed him for a lifetime. –Edited Chinese Proverb

Self-sustainability increases the value of the baker and the perceived value of bread. Also, studies show that cooking for

yourself keeps you healthier and, therefore, extending life.

Video not showing?http://ow.ly/f74Pd