Contents

1.Our Understanding on Your Business Model

2.Proposed Scope

3.Approach• Methodology to Develop Standard Franchise Program (SFP)• Deliverable Framework

4. Our select SFP Credentials

5.Team to Serve You

6.About FCIPL

 

Development Services for New Franchisors

• Fran Vision Consulting • Franchise your Business Seminars• Strategic Planning & Business Plan Development• Market Research & Competitive Analysis• Prototype Development Consulting • Franchise Document Drafting Services• Operations Consulting and Manual development • Advertising and Marketing Services • Franchise Internet Marketing • Web System Development, Guidance and Consulting • Media Plans & Budgeting • Franchise Sales Training • Franchise Management Training • Implementation Consulting• General Consulting

OUR EXCLUSIVE SERVICES

• While it is impossible to determine the feasibility of a business concept without a significant amount of analysis, FCI- Consulting identified a series of 12 predictive criteria that assess the readiness of company for expansion and the likelihood that it will achieve success as a Franchise

12 Predictive Criteria

• Credibility• Refined and Successful Prototype Operation• Market Trends and Conditions• Differentiation• Documented Systems• Capital• Transferability of Knowledge• Affordability• Commitment to relationships• Adaptability• Return of Investment• Strength of Management

The detailed work scope under each of the stages has been outlined below

We recommend a “3-Stage” phased approach to the implementation of the Franchise Model.

• Consulting Services• Media and Marketing Services• Recruitment Services

Build a Franchise System

• A Day workshop for Prospective Franchisor- 1 Day extensive Program for building &

managing franchise System : Content:-

• Understanding company’s vision & Goals• Franchising Overview• Franchise concept Feasibility Assessment• Franchise Concept Evaluations & framework development.• Guidelines for franchise operating systems & Manuals.• Marketing Guidelines & Franchisee recruitment process.• Performance management & Reporting System.• Franchisee Revenue Model & fee structuring.• Brand management & future evaluation.• Legal agreements- guidelines.

Consulting Module Stage – I: Analysis of Business model Roll-out plan

• We would undertake an analysis of the business proposition and assess the readiness of

the company vis-à-vis the critical success factors for determining the feasibility of the business concept.

• On the basis of analysis of the business systems, Fran Vision Consulting will recommend

the: • Standardized business practices.• Changes in business format (if required)• Operational procedures• Product mix (wholesome consumer experience)• Training procedures• Branding & marketing guidelines.• Brand identity• Marketing support functions• Franchise facts & roll out plan.

Stage – II : Development of Pilot store & Franchise System

• On the basis of acceptance of recommendations in Stage I, we will help design various procedures/ policies and systems which can be used for the nation-wide expansion of Stores/Outlets. These include:

• Business plan• Road map for franchise expansion• Training, Operating Manual guide lines• Growth strategy & franchise program• Franchise kit• Legal & disclosure documentation • Site selection process.• Investment, remuneration and cost structures (unit P&L sheets)

PROMOTIONAL AND MARKETING SERVICES MEDIA SERVICES

• Media services aims to be on the cutting- edge of communication strategies. “We Develop Create and Implement” effective communication strategies through exhaustive research and consulting approach with proactive advice. Our global reach and local knowledge help us recognize trends and best practices in the industries.

• BRAND COMMUNICATION• PUBLIC RELATIONS• MEDIA PLANNING & BUYING • MARKETING INHOUSE

Primarily we offer exclusive services in four major areas”-

• Brand Communication will be done through corporate branding, branding kts, indoor / outdoor marketing, banners, posters, brochures, corporate gifts, invites.

• Public Relations includes Strategic Planning, Corporate Counseling & Profiling, Media Relations, Media Monitoring, Competitor Analysis, Research, Editorial Services, Crisis Communications & Training, Perceptions audit.

Audit & Marketing – Media Planning & Media Buying through

• Strategic planning: Align media and business objectives

• Brand enhancing creative: Visual communication

• Market research: Understand your target audience

• Effective content: Verbal communication• Metrics: Monitoring and analysis.

Developing & Creating a Franchise Network • Lead Management – On the basis of above efforts in stage II, we will centralize and manage

the data and qualify the leads in accordance to franchise facts.

At this stage prospects are sent enough information on the opportunity in the form of Franchise kits, terms of agreement etc. and their expression of interest is invited with the site photos and other financial details.

• Scheduling of the meeting – Once the site pictures & the expression of interest is duly received, we shall share this information with the franchisor for their evaluation. Simultaneously a tele- meeting or a personal meeting is aligned of the franchisor & the prospective franchisee as per the convenient availability.

• Site visit – We shall also facilitate for arranging for the site visit.

• Recruitment of Franchisee – At this stage investor meets are organized at various cities or we invite qualified franchisees to outlet visit and meet them at the head office for the final meeting. It may also involve several rounds of negotiation with the franchisee.

• Dedicated Project Manager – Would we assigned to look over the entire exercise, follow time lines and send report on weekly basis to the franchisor.

Our Value Added Services!!!

• A password to access the Website enquiries• Weekly reports on the queries generated.• Marketing of the said company on the branding

material of FCI i.e. through Brochures, flyers, presentations, FCI catalogue, Standees, Flexes, Word of mouth,

Consulting Clients

About Fran Vision

• Fran Vision acts with integrity and in interest of the client. Our Consultants "feel the pulse" and make a preliminary diagnosis at his first encounter with the Client. Here, the Consultant acts as a true Consultant, way beyond the "Facilitator" the Client wanted to hire. We will first clarify goals, discover the roots of the problems, help correct those problems, then guide management and employees towards the desired results. Fran Vision gets candid with client and offers the opinion regarding whether he is equipped with the right tools and expertise to solve the problem, accomplish the necessary changes and improvements, or whether more specialized help is needed.

• At Fran Vision, our consultants are as problem-solver, coach, guide and mentor. We make sure that we live up to the measure and trust placed in us.

Move Forward With us

We appreciate your interest in Franchise Connect India (P) LTD.

REGISTERED OFFICE : # 21st Century Business Centre-House, 3rd Floor, Ring Road, Near Rushabh Petrol Pump, Surat-395002 I India

Tel : 0261-3002077

REGIONAL OFFICE : # 502 / 37 , 1st Main , 40th Cross , 8th Block ,Jaya Nagar | Bangalore| 560082 I India

Tel : +91 80 2608 5555 |Fax : +91 80 4242 0800

Franchise Hot line - 1800 103 51 77

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