franchise
DESCRIPTION
Franchise - A Realistic optionTRANSCRIPT
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A REALISTIC OPTION FOR EVERY BUSINESSA REALISTIC OPTION FOR EVERY BUSINESS
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What is a Franchise ?What is a Franchise ?
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Exclusive right to sell a brandExclusive right to sell a brand
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Who is a Franchisor ?Who is a Franchisor ?
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Owner Of the Company
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What is a Franchisee ?What is a Franchisee ?
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Person who Purchases the Business Name
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What is It All About ?What is It All About ?
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A contractual long-term relationship Grant of a licence to franchisee Franchisee gets:
Tried and tested product/service Profitable proven business model to follow Experience and know-how of the
franchisor Entitlement to use the trade name / mark Entire package
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Four Elements of FranchisingFour Elements of Franchising
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Brand Name AssociatedBrand Name Associated
1
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Operating System to re-collectOperating System to re-collect
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Customer SupportCustomer Support
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Individual ThinkingIndividual Thinking
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Top 10 Reasons Why Franchises Top 10 Reasons Why Franchises Are Purchased?Are Purchased?
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1.1. People want to buy into an idea that’s People want to buy into an idea that’s
already proven to be successful.already proven to be successful.
2.2. The management of the business has The management of the business has
already been formulated.already been formulated.
3.3. The support network is already in place.The support network is already in place.
4.4. The chances at receiving business financing The chances at receiving business financing
are greatly improved.are greatly improved.
5.5. They buy a company which has a “Brand They buy a company which has a “Brand
Name.”Name.”
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5. Collective buying power.5. Collective buying power.
6. Local and national advertising.6. Local and national advertising.
7. Supervision, training programs and 7. Supervision, training programs and consulting.consulting.
8. Managerial, operational and 8. Managerial, operational and accounting systems.accounting systems.
9. Stay current with legal issues.9. Stay current with legal issues.
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Basic Types of Franchises
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Single Unit
Multi Unit
Multi Exclusive Area Unit
Region Area Developer
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Single Unit
Multi Unit
Multi Exclusive Area Unit
Region Area Developer
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Single Unit
Multi Unit
Multi Exclusive Area Unit
Region Area Developer
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Single Unit
Multi Unit
Multi Exclusive Area Unit
Region Area Developer
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Initial Meeting
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Research and review
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Analysis of Client
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Franchise Structure
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Types of Franchise Offered
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Territory of operation
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How much money should be spent?How much money should be spent?
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Training for a proper Start-up
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The first ever Franchise given