CHIRAGDIN BIRYANIFRANCHISE APPROACH NOTE

Who are we?

Aakriti Foods (www.aakritifood.com) - spreading magic

of Indian dishes since 2006 and state-of-the art

European technology in food processing.

We have successfully exported Ready to Eat Food across

many countries in the world.

Modern concept that ensures safe and hygienic processing of

food, maintaining the aroma and taste ofdishes.

ISO, Halal and HACCP certified

More than 3-decades of food processing experience

Chiragdin Biryani, a special and exclusive

online offering started in the year 2019

What are we offering?

3 pilot outlets - Karol Bagh, Shakarpur,

Gurgaon received great response

Over 15 varieties of freshly cooked non-

vegetarian and vegetarian dum biryani in a

clay handi

Mouth-watering recipes evolved from

culinary practices of Maharajas and

Mughals

Dum gives the perfect smoky flavour and

punch tantalizing aroma of spices in

succulent biryani

USPWHAT SETS US APART?

OUR VALUE PROPOSITION

Chef-less model - Just Heat & Deliver

Two unskilled labour required

Zero Food Wastage

Prepared food from Cloud Kitchen

Attractive packaging - Clay Handis

Join the food industry with a small investment

HOW DO WE DO IT?

State-of-the art European food processing technologyState-of-the art European food processing technology

Freshly made biryani processed in the cloud kitchen

Increased shelf-life

Store at room temperature

Safe. Tasty. Hygienic. Everytime.

Standardized quality product

What’s in it for you?

Hassle Free and Fuss Free arrangement to

manage food delivery

Product storage, heating and packaging

training

Food prepared and delivered to your

warehouse

Save Overhead Costs: Minimal cost to

bootstrap operations. Minimum Inventory

Branding and marketing for offline and online

platforms

Minimum equipment requirement

Inventory support and management

Our business models:

Unit Franchise

Multi-unit Franchise

Cloud Kitchen/Master

Franchise

Food delivered to your

warehouse/kitchen by CDB

Distributed to multi-units or

individual units by youFood delivered to your

warehouse/kitchen by CDB

Distributed to your individual

units by you (5)

Individual units sell to

customers

Food delivered to your

warehouse/outlet by CDB

Individual unit sells to

customers

Financials

Unit Franchisee

1) 2.5 lacs as fee

Open for pan-India locations

No central kitchen needed

Gross margin of 60% of the product

supplies

Product price: incl GST 5%

QUANTITY VEGETARIAN NON-VEGETARIAN

500 gms 385 500

1 kg 625 800

Multi-unit Franchisee

1) Minimum commitment of 5 units

2) Multi-unit fee of 10 lacs

Open for pan-India locations

No central kitchen needed

Gross margin of 60% of the product

supplies

Product price: incl GST 5%

Master Franchisee

1) Minimum commitment of 25 units

2) Master Franchisee fee of 25 lacs

3) 1 own unit, 24 other sign-ups (50%

of 2.5 lacs franchise fees to brand)

Open for pan-India locations

MF to have a warehouse

No central kitchen needed

Gross margin of 70% of the product

supplies

Product price: incl GST 5%

Unit Financials I Investment INR 6 Lacs I Break Even in 12-15Months

How to order?

Via chiragdinbiryani.com website and app

(order assigned to nearest outlet)

Via aggregators such as Zomato, Swiggy,

Bharat Eat, Dunzo

Via local ads placed by outlet

Industry OverviewThe Biryani Story…

FICCI-PwC report, published in December

2019 estimated the organized biryani delivery

industry at Rs 2,500 crore in 2018-19

Swiggy’s annual report on the country’s food

ordering habits revealed that Indians ordered

an average of 95 biryanis per minute, or 1.6

biryanis per second, in 2019NRAI report (2019) - total market size of the

overall Indian food service industry at Rs 4.23

lakh crore in 2018-19, growing at a CAGR of

9% with organized sector contributing 35%

Major players include Hyderabad's Paradise,

Behrouz Biryani, Biryani Blues, and Biryani by

Kilo among others

Post Covid-19 stress on delivery over dine-in

Chiragdin Biryani is placed in the vacant space

created by 3 major biryani brands in NCR

• Efficiently done delivery counters• Strategically placed with right menu mix and

pricing

• Clean hygienic and timely deliverygrowing• Capture a market share in fast

market

• Delivered to your warehouse

Growth Opportunity:Retail and Cloud kitchen Biryani map of India

Ideal Unit Franchise Partner

Zeal of an entrepreneur

Interest in the food industry

Business orprofessional

experience in management

Local demographic knowledge

and understanding of customer

preference

Access to required capital

website and app (order assigned

to nearest outlet)

Hole in the wall site

Any floor

No provision for parking

required

Ease of access for two-wheeler

Rented or ownedspace

No prior experience in food

industry required

Thank you.

Call For Franchise 7827719099www.franchisebatao.com

franchisebatao@gmail.com

http://www.franchisebatao.com/mailto:franchisebatao@gmail.com