franchise biz experts, llc four pillars for investors dick humphrey president & founder...
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Franchise BIZ Experts, LLC
FOUR PILLARS FOR INVESTORS
Dick HumphreyPresident & Founder
[email protected]: 877-941-0002Cell: 303-919-0009
SO MANY CHOICES TO SELECT FROM
3,000 Franchises
Over 300 different Industry Categories
How Can You Ever Decide?
What are you to do?
• Franchises have a 90%+ success rate
• Most people can’t even predict that they can keep their jobs with a 90% certainty.
Franchise Success Rate
•The average length of employment in the USA is 2.5 years
Source: US Dept of Labor
•Average time to obtain next job is 40 weeks
Franchise BIZ Experts’ Franchise BIZ Experts’ FOUR PILLARS’ PROGRAMFOUR PILLARS’ PROGRAM
INTRODUCING
FBE’S FOUR PILLARS’ PROGRAMFBE’S FOUR PILLARS’ PROGRAM
Key Factors in Key Factors in Making Your Making Your InvestmentInvestment
FIRST PILLAR
INDUSTRY GROWTH
Select an Industry Category that has strong future growth
Stay away from mature or declining industry categories
However, franchisors may be in a strong Industry Category, but doing poorly due to:
Poor infrastructure support
Lack key differentiators
Little brand recognition
FIRST PILLAR
Making Your Investment
SECOND PILLAR
DO NOT COMPETE WITH “BIG BOX”
Keep away from franchise models that would compete with a “Big Box” business
Big Box volume purchases may impact pricing of a small franchisor lacking the volume of a Big Box
Forces franchisee to do a Market Share pricing vs. Margin strategy
Becomes a price war scenario
Smaller organization will lose due to lack of volume pricing advantages of the Big Box organization
SECOND PILLAR
THIRD PILLAR
TANGIBLE DIFFERENTIATORS
Must have competitive, unique, QUANTIFIABLE advantages
Tangible differentiators vs. others in same market niche
Prospective customers can appreciate the differentiators
Strong marketing advantage in gaining market share
Current customers maintain their customer base
THIRD PILLAR
FOURTH PILLAR
INFRASTRUCTURE
FOURTH PILLAR
Franchise must have a strong, proven working model with an experienced infrastructure
Senior management with expertise in the market segment they represent
Solid financial strength in their balance sheet
Regulatory expertise to follow compliance of each state’s criteria in the market niche
Training programs; initial and on-going
Marketing expertise to enhance brand awareness
On-going updates to remain competitive
FBE FOUR PILLARS’ PROGRAMFBE FOUR PILLARS’ PROGRAM
Making Your InvestmentMaking Your Investment
With Over 500 Franchises
Plus Over 275 Industry Categories
How are You to Choose
the right one?
Utilize exclusive FBE coaching tools to identify Top Four Industry Categories
Profile Consultation Questionnaire (PCQ) FBE Industry Category Document (ICD) Prospective customers completes the two
documents PCQ provides professional experience,
investment goals and other important data ICD identifies > 275 Industries ; Identifies options;
Selects top 4 choices
FBE FOUR PILLARS’ PROGRAMFBE FOUR PILLARS’ PROGRAM
FBE’S SELETION STRATEGYFBE’S SELETION STRATEGY
FBE only recommends Franchisors/Businesses that fall within the TOP FOUR PILLARS OF INVESTING
ANY QUESTIONS?
Franchise BIZ Experts, LLC
FOUR PILLARS FOR INVESTORS
Dick HumphreyPresident & Founder
[email protected]: 877-941-0002Cell: 303-919-0009