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FRANCHISE OFFER 2020 PROSPECTUS

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Page 1: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

FRANCHISE OFFER2020 PROSPECTUS

Page 2: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

INTRODUCTIONThe Re-Birth of an Ancient Philosophy

History

ICAHT was founded in 2013 with the intention to create change in the

health care sector by empowering patients with the ability to choose

from a wider range of treatment choices than the restrictive drug and

surgery based models. The concept was founded by Dr Rizwhan Suleman,

a chiropractic doctor who believed in the ability to gain the best of both

worlds by merging traditional therapies and treatment techniques with

modern understandings of human science in clinical applications.

Concept

For thousands of years traditional medical systems have been made up of

the integration of numerous physical, nutritional, psychological and even

spiritual interventions that treat the patient as a whole and focus on the

preservation and optimisation of health and not just on treating ailing body

parts, symptoms or a disease.

ICAHT has served to revive this philosophy in a time where this concept

has been lost from our health care systems and many patients remain

dissatisfied with the medical systems which have left them with no where

to turn.

Page 3: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

America’s health care system is in crisis precisely because we neglect wellness and prevention.

— Tom Harkin

THE ICAHT MODEL

ICAHT Centres of Integrative Medicine have created a combined approach

of refined therapies and practices for the management of a wide range

of health conditions and the maintenance of health in a proactive model.

No longer do patients have to be told that drugs and surgery are their

only choices and no longer to patients need to go door to door seeking

different practitioners and trying different therapies one at a time incurring

larger costs, expending invaluable time and often gaining conflicting and

confusing information.

At ICAHT Centres of Integrative Medicine patients are consulted by

individual holistic doctors who guide and coach patients on understanding

their health challenges and educating them on the various influencing

factors of their current state of health, helping them elevate it by removing

the external factors that are preventing its natural capacity to function

optimally.

The doctors then work with the patient in a patient centred model

to decide on what individual or combination of the many natural and

holistic treatment options offered at the centre would best facilitate their

individual transformative health journey. This tailor made approach takes

into account the uniqueness of the patients composition, adapts to the

patients preferences and inputs to create a unique health care plan for that

individual person.

Page 4: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

ICAHT centres are equipped with highly skilled and experienced specialist

practitioners who deliver the prescription of the holistic doctor whom

initially assessed the patient and created their bespoke plan. The practitioners

deliver a wide range of therapeutic interventions as instructed.

Due to the complex needs of individual cases a multitude of interventions

may be best suited either in combination or in succession of one another.

The combined effect of various interventions is often more powerful than

the individual effect increasing the potency and effectiveness of the unique

ICAHT approach. T

Cupping TherapyNutritional

InterventionsMind Coaching

Thai Yoga MassageColonic Irrigation &

Enemas (FMT)Physical Rehab

Lifestyle Interventions Breath WorkMovement Therapy &

Guided Exercise

Wet Cupping Therapy (Hijama)

IASTM TechniqueSpinal Manipulation

Fascial MobilisationElectro-Acupuncture &

Dry NeedlingSpecialist Massage & Soft

Tissue Techniques

Page 5: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

ICAHT CURRENT STATE

ICAHT has gained attention from across the globe attracting both patients

and practitioners who benefit from the specialist techniques and unique

approach. ICAHT doctors have trained medical consultants and university

professors including the medical facility of king Abdul Aziz university in

the Kingdom of Saudi Arabia, the health minister of Ras al khamir UAE,

Physiotherapists, chiropractors and medical doctors from the USA, UK,

Asia and Australia.

Elite athletes and celebrities have sought services through ICAHT’s

practitioner network including heavy weight boxers Derek Chisora &

Antony Joshua, superstar footballers including Nicolas Anelka, Naymar

Jr, Riyad Mahress and Messi as well as hollywood personalities such as

Leonardo dicaprio and members of the Game of Thrones cast.

ICAHT has featured on BBC national news, In the independent news paper

and has been asked to be a Lead Advisor to Public Health England as well

as the GRCCT creating guidelines of best practice in alternative health.

ICAHT has developed a flagship clinic in Leicester City that sees up to 60

patients per day and has a portfolio of over 20,000 patients.

Page 6: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

MISSION STATEMENT

As an organisation we wish to make a lasting impact on the world by benefiting as many lives as possible with the knowledge and service of integrative practice and wellness care.

Page 7: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

PROPOSAL TO FRANCHISEES

ICAHT has succeeded in widening its reach and global impact by developing

its clinical model into a franchise offering and has developed its first and

only international franchise in the city of Bangalore in Southern India.

With the success of its first franchise project in India, ICAHT has now

decided to open its franchise offering to selected investors who share the

values and ambitions of the organisation by investing in landmark centres

within selected territories.

According to a report published by Grand View Research, Inc in March

2019 the global complementary and alternative medicine market size is

expected to expand at a compound annual growth rate of 17.07% in the

next 7 years generating a revenue of USD 210.81 Billion by 2026.

This growth is in line with the huge increase in awareness and demand

of complementary therapies and the accelerating decline and mistrust of

pharmaceutical & medical systems especially in the management of chronic

conditions.

The wellness and prevention market will outgrow the conventional health care market

— Leroy Hood

Page 8: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

The market is untapped in the UK as the sector is currently poorly

organised with no current franchise offerings or corporate enterprises

actively leading the market. With the rapid decline of NHS services, its long

waiting lists and poor efficiency along with the unstable political situations

in Europe pushing for the large scale privatisation of the health sector,

complementary therapies are not only a viable but more cost effective

option for end users and corporate clients who are becoming ever more

aware of the importance of staff wellness initiatives. The reality is however

that the market is not equipped to meet the steep rise in its demands.

Currently services are predominately delivered by small to medium sized

independent, practitioner owned, establishments with little consistency,

brand recognition, trust or reliability.

The ingredients required to lead in this market are trust, authority,

consistency, integrity, accessibility and choice of care. These are elements

that have all been carefully considered and developed into the ICAHT

franchise model.

There is no better time to establish a firm dominance in this market and

ICAHT are considering applicants to participate in its growth, providing

an opportunity not only to invest for financial returns but to do so while

making huge positive impact and value to peoples lives in local communities

and for society as a whole. This is not just an opportunity to invest in a

venture but a request to help meet the need that a nation is desperate

to have fulfilled. The need for safer, more cost effective and more efficient

health care systems.

Page 9: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

Becoming an ICAHT franchisee offers you:

• A proven business system in the form of a complete

sales, marketing, media, supportive systems

• Established supply chains for cups and clinic equipment

as well as back up products and all aid tools.

• Comprehensive operational systems and highly selective recruitment criteria to ensure the business is delivered by

the right navigators.

• Protected Industrial and Intellectual property rights. • Full knowledge and support of experienced franchisor team from our HQ, set up, products portfolio, treatment packages, pricing

strategy,

• Launch marketing and management for development

of your ICAHT territory.

• The opportunity to form part of a franchise system

as a franchisee with a successful track record in the UK

• The opportunity to become a franchisee establishing your own clinics with the scope of expanding to additional territories.

• The expertise, experience and commitment of

the highly qualified franchisor team.

• Utilisation of a brand that is already affiliated with high level performers and public personalities that are organic brand ambassadors.

• The knowledge that you can successfully replicate the concept and our success should you wish to.

• The benefit of utilising fully developed sets of policies and procedures thereby reducing the risk mishaps, injuries and financial

failure.

• The assurance that you have a serious, knowledgeable and dedicated franchisor to offer full training and support in all

preparatory and operational aspects of the business

• Content Management Information system to

help you manage your businesses

• Accounting package

• A system that has generated continuous positive results and unique return-on-investment

• Continuous Research & Development to develop

new business propositions in this sector and further product and service

development.

Page 10: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

The personal profiles of all directors and staff at ICAHT are ones that serve

to exemplify the concept of lifestyle medicine and health maintenance. Dr

Rizwhan Suleman himself comes from a family background of Alternative

medicine practitioners dating back a number of generations & is a personal

advocate of using lifestyle as a form of medicine for himself as well as

his own family. His further studies into the field of the medical sciences

through chiropractic education has given him a unique blend of wisdoms

from old and new techniques. Coupled with his extensive travel in the

search for a holistic understanding to the arts and sciences behind recovery

and wellness a unique and refined model of care has been developed that

has drawn people from all over the world.

The founders of ICAHT are leading authorities in the field having published

research papers, conducted PhD’s and authored books on the topics of

alternate health care. ICAHT has made appearances on BBC National

News channels as well as and international news channels and talks shows.

ICAHT have a large Youtube presence with videos that have over 8 million

views as well an extremely active and engaged social media audience of

over 40,000 subscribers that draw crowds of active participation wherever

ICAHT go in the world.

01.FOUNDERS

UNIQUENESS OF OUR SYSTEM

Page 11: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

By being an established educational organisational in complementary health

and holistic science the ICAHT franchise provides a leading advantage to

all its affiliated and franchised clinics as it allows access to comprehensively

structured educational systems and ongoing training that are second to

non both in the UK and abroad. This allows a degree of flexibility in the

recruitment procuress as the value of the staff and practitioners employed

in the practices be can cost effectively grown, resulting in lowered staffing

costs and a reduced need to highly specialised staff practitioners. This factor

also helps create consistency and reliability of service delivery at all sites.

02.TRAINING

Page 12: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

ICAHT centres of integrative medicine differ from all other centres of

recovery and rehabilitation as staff practitioners are not only valued on

their understanding of lifestyle medicine but are held to high standards of

its application also. This means that each member of staff is encouraged

and required to be an embodiment of our message. They have to eat, sleep,

live and breath our Philosophy and message as they are responsible to lead

our patients down the road of recovery to wellness meaning they must be

capable of achieving the same. Gone are the days where a doctor is allowed

to live a life of hypocrisy claiming that he understands the value of health

yet smokes, eats disproportionately and lacks commitment to a regular

exercise and mobility regime. All ICAHT family members are required to

be champions of health maintenance and masters of their physical, mental

and emotional selves.

03.LEADING FROM

THE FRONT

Page 13: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

ICAHT’s Family first approach to staffing means that all staff members

are encouraged to have a balanced work life structure and their place in

the organisation is that of a family member and not a staff member. This

means that in ICAHT the concept of “Customer is King” is a rejected one

as family always come first. Staff involvement, engagement, training, welfare

and support always come first thus creating not only an environment that

consistently delivers the best service to our end users but also creates an

inviting work environment that retains staff and attracts a constant flow of

prospective staff.

04.FAMILY

FIRST

Page 14: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

As an organisation ICAHT have understood and utilised the powerful

leverage of social medial and audio visual technology in its integration

to patient education like no other company in the market. This takes

place before, during and after customer acquisition maximising personal

connection to the patient as well as significantly improving compliance,

outcomes, retention and value creation, generating a fan based culture

amongst our service users redefining the meaning an experience of being

a patient. ICAHT’s dedicated media teams are another reason why ICAHT

hold a unique position in the market and provide an extremely strong a

robust franchise offering.

05.MEDIA

EXPERTISE

Page 15: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

The ICAHT model is one that embraces diversity and has always adapted

to accommodate traditional practices, cultures, values and languages and

thus the approach to expansion is an adaptive one that allows the flexibility

to adapt to local markets and the needs of the local areas. This means that

not only will the model focus on providing a native environment through

language and customs but its systems of service can also be refined to

adapt to the interests of the local community.

06.ADAPTIVE

MODEL

Page 16: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

ICAHT have a very strong focus on creating quality over quantity and this is

reflective in the level of dedicated support provided to each of its franchise

partners. Having the patience to strategise a slow and steady international

growth plan means that ICAHT will never take on more than it is capable

of dealing with and have turned down suitable franchise applications who’s

timelines do not match that of ICAHT’s capacity to deliver. This ensures

that the organisation will never sacrifice its long term gains for short term

benefits and promises a high level of dedication, support and focus to each

and every one of its partners who who are personally mentored by Dr

Rizwhan and his franchise team.

07.CUSTOM

SUPPORT

Page 17: FRANCHISE OFFER - ICAHT...preservation and optimisation of health and not just on treating ailing body parts, symptoms or a disease. ICAHT has served to revive this philosophy in a

CONTACT US

[email protected] 955 3575icaht.co.uk

INSTAGRAM | @icaht_clinic YOUTUBE | ICAHT CENTRE OF INTEGRATIVE MEDICINE