franchise offer - icaht...preservation and optimisation of health and not just on treating ailing...
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FRANCHISE OFFER2020 PROSPECTUS
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INTRODUCTIONThe Re-Birth of an Ancient Philosophy
History
ICAHT was founded in 2013 with the intention to create change in the
health care sector by empowering patients with the ability to choose
from a wider range of treatment choices than the restrictive drug and
surgery based models. The concept was founded by Dr Rizwhan Suleman,
a chiropractic doctor who believed in the ability to gain the best of both
worlds by merging traditional therapies and treatment techniques with
modern understandings of human science in clinical applications.
Concept
For thousands of years traditional medical systems have been made up of
the integration of numerous physical, nutritional, psychological and even
spiritual interventions that treat the patient as a whole and focus on the
preservation and optimisation of health and not just on treating ailing body
parts, symptoms or a disease.
ICAHT has served to revive this philosophy in a time where this concept
has been lost from our health care systems and many patients remain
dissatisfied with the medical systems which have left them with no where
to turn.
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America’s health care system is in crisis precisely because we neglect wellness and prevention.
— Tom Harkin
THE ICAHT MODEL
ICAHT Centres of Integrative Medicine have created a combined approach
of refined therapies and practices for the management of a wide range
of health conditions and the maintenance of health in a proactive model.
No longer do patients have to be told that drugs and surgery are their
only choices and no longer to patients need to go door to door seeking
different practitioners and trying different therapies one at a time incurring
larger costs, expending invaluable time and often gaining conflicting and
confusing information.
At ICAHT Centres of Integrative Medicine patients are consulted by
individual holistic doctors who guide and coach patients on understanding
their health challenges and educating them on the various influencing
factors of their current state of health, helping them elevate it by removing
the external factors that are preventing its natural capacity to function
optimally.
The doctors then work with the patient in a patient centred model
to decide on what individual or combination of the many natural and
holistic treatment options offered at the centre would best facilitate their
individual transformative health journey. This tailor made approach takes
into account the uniqueness of the patients composition, adapts to the
patients preferences and inputs to create a unique health care plan for that
individual person.
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ICAHT centres are equipped with highly skilled and experienced specialist
practitioners who deliver the prescription of the holistic doctor whom
initially assessed the patient and created their bespoke plan. The practitioners
deliver a wide range of therapeutic interventions as instructed.
Due to the complex needs of individual cases a multitude of interventions
may be best suited either in combination or in succession of one another.
The combined effect of various interventions is often more powerful than
the individual effect increasing the potency and effectiveness of the unique
ICAHT approach. T
Cupping TherapyNutritional
InterventionsMind Coaching
Thai Yoga MassageColonic Irrigation &
Enemas (FMT)Physical Rehab
Lifestyle Interventions Breath WorkMovement Therapy &
Guided Exercise
Wet Cupping Therapy (Hijama)
IASTM TechniqueSpinal Manipulation
Fascial MobilisationElectro-Acupuncture &
Dry NeedlingSpecialist Massage & Soft
Tissue Techniques
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ICAHT CURRENT STATE
ICAHT has gained attention from across the globe attracting both patients
and practitioners who benefit from the specialist techniques and unique
approach. ICAHT doctors have trained medical consultants and university
professors including the medical facility of king Abdul Aziz university in
the Kingdom of Saudi Arabia, the health minister of Ras al khamir UAE,
Physiotherapists, chiropractors and medical doctors from the USA, UK,
Asia and Australia.
Elite athletes and celebrities have sought services through ICAHT’s
practitioner network including heavy weight boxers Derek Chisora &
Antony Joshua, superstar footballers including Nicolas Anelka, Naymar
Jr, Riyad Mahress and Messi as well as hollywood personalities such as
Leonardo dicaprio and members of the Game of Thrones cast.
ICAHT has featured on BBC national news, In the independent news paper
and has been asked to be a Lead Advisor to Public Health England as well
as the GRCCT creating guidelines of best practice in alternative health.
ICAHT has developed a flagship clinic in Leicester City that sees up to 60
patients per day and has a portfolio of over 20,000 patients.
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MISSION STATEMENT
As an organisation we wish to make a lasting impact on the world by benefiting as many lives as possible with the knowledge and service of integrative practice and wellness care.
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PROPOSAL TO FRANCHISEES
ICAHT has succeeded in widening its reach and global impact by developing
its clinical model into a franchise offering and has developed its first and
only international franchise in the city of Bangalore in Southern India.
With the success of its first franchise project in India, ICAHT has now
decided to open its franchise offering to selected investors who share the
values and ambitions of the organisation by investing in landmark centres
within selected territories.
According to a report published by Grand View Research, Inc in March
2019 the global complementary and alternative medicine market size is
expected to expand at a compound annual growth rate of 17.07% in the
next 7 years generating a revenue of USD 210.81 Billion by 2026.
This growth is in line with the huge increase in awareness and demand
of complementary therapies and the accelerating decline and mistrust of
pharmaceutical & medical systems especially in the management of chronic
conditions.
The wellness and prevention market will outgrow the conventional health care market
— Leroy Hood
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The market is untapped in the UK as the sector is currently poorly
organised with no current franchise offerings or corporate enterprises
actively leading the market. With the rapid decline of NHS services, its long
waiting lists and poor efficiency along with the unstable political situations
in Europe pushing for the large scale privatisation of the health sector,
complementary therapies are not only a viable but more cost effective
option for end users and corporate clients who are becoming ever more
aware of the importance of staff wellness initiatives. The reality is however
that the market is not equipped to meet the steep rise in its demands.
Currently services are predominately delivered by small to medium sized
independent, practitioner owned, establishments with little consistency,
brand recognition, trust or reliability.
The ingredients required to lead in this market are trust, authority,
consistency, integrity, accessibility and choice of care. These are elements
that have all been carefully considered and developed into the ICAHT
franchise model.
There is no better time to establish a firm dominance in this market and
ICAHT are considering applicants to participate in its growth, providing
an opportunity not only to invest for financial returns but to do so while
making huge positive impact and value to peoples lives in local communities
and for society as a whole. This is not just an opportunity to invest in a
venture but a request to help meet the need that a nation is desperate
to have fulfilled. The need for safer, more cost effective and more efficient
health care systems.
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Becoming an ICAHT franchisee offers you:
• A proven business system in the form of a complete
sales, marketing, media, supportive systems
• Established supply chains for cups and clinic equipment
as well as back up products and all aid tools.
• Comprehensive operational systems and highly selective recruitment criteria to ensure the business is delivered by
the right navigators.
• Protected Industrial and Intellectual property rights. • Full knowledge and support of experienced franchisor team from our HQ, set up, products portfolio, treatment packages, pricing
strategy,
• Launch marketing and management for development
of your ICAHT territory.
• The opportunity to form part of a franchise system
as a franchisee with a successful track record in the UK
• The opportunity to become a franchisee establishing your own clinics with the scope of expanding to additional territories.
• The expertise, experience and commitment of
the highly qualified franchisor team.
• Utilisation of a brand that is already affiliated with high level performers and public personalities that are organic brand ambassadors.
• The knowledge that you can successfully replicate the concept and our success should you wish to.
• The benefit of utilising fully developed sets of policies and procedures thereby reducing the risk mishaps, injuries and financial
failure.
• The assurance that you have a serious, knowledgeable and dedicated franchisor to offer full training and support in all
preparatory and operational aspects of the business
• Content Management Information system to
help you manage your businesses
• Accounting package
• A system that has generated continuous positive results and unique return-on-investment
• Continuous Research & Development to develop
new business propositions in this sector and further product and service
development.
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The personal profiles of all directors and staff at ICAHT are ones that serve
to exemplify the concept of lifestyle medicine and health maintenance. Dr
Rizwhan Suleman himself comes from a family background of Alternative
medicine practitioners dating back a number of generations & is a personal
advocate of using lifestyle as a form of medicine for himself as well as
his own family. His further studies into the field of the medical sciences
through chiropractic education has given him a unique blend of wisdoms
from old and new techniques. Coupled with his extensive travel in the
search for a holistic understanding to the arts and sciences behind recovery
and wellness a unique and refined model of care has been developed that
has drawn people from all over the world.
The founders of ICAHT are leading authorities in the field having published
research papers, conducted PhD’s and authored books on the topics of
alternate health care. ICAHT has made appearances on BBC National
News channels as well as and international news channels and talks shows.
ICAHT have a large Youtube presence with videos that have over 8 million
views as well an extremely active and engaged social media audience of
over 40,000 subscribers that draw crowds of active participation wherever
ICAHT go in the world.
01.FOUNDERS
UNIQUENESS OF OUR SYSTEM
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By being an established educational organisational in complementary health
and holistic science the ICAHT franchise provides a leading advantage to
all its affiliated and franchised clinics as it allows access to comprehensively
structured educational systems and ongoing training that are second to
non both in the UK and abroad. This allows a degree of flexibility in the
recruitment procuress as the value of the staff and practitioners employed
in the practices be can cost effectively grown, resulting in lowered staffing
costs and a reduced need to highly specialised staff practitioners. This factor
also helps create consistency and reliability of service delivery at all sites.
02.TRAINING
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ICAHT centres of integrative medicine differ from all other centres of
recovery and rehabilitation as staff practitioners are not only valued on
their understanding of lifestyle medicine but are held to high standards of
its application also. This means that each member of staff is encouraged
and required to be an embodiment of our message. They have to eat, sleep,
live and breath our Philosophy and message as they are responsible to lead
our patients down the road of recovery to wellness meaning they must be
capable of achieving the same. Gone are the days where a doctor is allowed
to live a life of hypocrisy claiming that he understands the value of health
yet smokes, eats disproportionately and lacks commitment to a regular
exercise and mobility regime. All ICAHT family members are required to
be champions of health maintenance and masters of their physical, mental
and emotional selves.
03.LEADING FROM
THE FRONT
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ICAHT’s Family first approach to staffing means that all staff members
are encouraged to have a balanced work life structure and their place in
the organisation is that of a family member and not a staff member. This
means that in ICAHT the concept of “Customer is King” is a rejected one
as family always come first. Staff involvement, engagement, training, welfare
and support always come first thus creating not only an environment that
consistently delivers the best service to our end users but also creates an
inviting work environment that retains staff and attracts a constant flow of
prospective staff.
04.FAMILY
FIRST
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As an organisation ICAHT have understood and utilised the powerful
leverage of social medial and audio visual technology in its integration
to patient education like no other company in the market. This takes
place before, during and after customer acquisition maximising personal
connection to the patient as well as significantly improving compliance,
outcomes, retention and value creation, generating a fan based culture
amongst our service users redefining the meaning an experience of being
a patient. ICAHT’s dedicated media teams are another reason why ICAHT
hold a unique position in the market and provide an extremely strong a
robust franchise offering.
05.MEDIA
EXPERTISE
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The ICAHT model is one that embraces diversity and has always adapted
to accommodate traditional practices, cultures, values and languages and
thus the approach to expansion is an adaptive one that allows the flexibility
to adapt to local markets and the needs of the local areas. This means that
not only will the model focus on providing a native environment through
language and customs but its systems of service can also be refined to
adapt to the interests of the local community.
06.ADAPTIVE
MODEL
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ICAHT have a very strong focus on creating quality over quantity and this is
reflective in the level of dedicated support provided to each of its franchise
partners. Having the patience to strategise a slow and steady international
growth plan means that ICAHT will never take on more than it is capable
of dealing with and have turned down suitable franchise applications who’s
timelines do not match that of ICAHT’s capacity to deliver. This ensures
that the organisation will never sacrifice its long term gains for short term
benefits and promises a high level of dedication, support and focus to each
and every one of its partners who who are personally mentored by Dr
Rizwhan and his franchise team.
07.CUSTOM
SUPPORT
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CONTACT US
[email protected] 955 3575icaht.co.uk
INSTAGRAM | @icaht_clinic YOUTUBE | ICAHT CENTRE OF INTEGRATIVE MEDICINE