franchisee proposal

Proposal forDPMI Franchisee network building

Contents

Contents of the Proposal Document

Snapshot of DPMI Franchisee model

Project Approach & Methodology

Requirements for the development of franchisee

Project Management & Financials

Snapshot of DPMI

About DPMI

• MISSION- SKILLING INDIA

• DPMI’s vision is to be recognised as a regional and national leader in paramedical education and training excellence and a partner of choice for National/international collaboration.

• Providing Quality Education at all affiliated centers• Building strong partnerships

DPMI proposes to expand its network through franchising PAN India. DPMI Franchisee dept. would develop model for partnership and would provide services towards planning and execution of the same.

Project Approach & Methodology

Scope of WorkDPMI had two business model for establishing franchisee centres. Once the model is established, DPMI would create a strategy for expansion through Franchising.

Phas

e 1:

Mod

el D

evel

opm

ent

Build a strategy and business model to establish GECS centres

The business model to include the marketing strategy, operational strategy and the financial model for GECS centres

Phas

e 2:

Fra

nchi

sing

Mod

el D

evel

opm

ent

Create a Franchise program for expansion of GECS centres through franchising

Develop strategy, business plan and roll-out plan for franchising

The detailed approach and methodology for project is presented in the following slides.

Franchise Development Program

II- Affiliated Learning center Model

Our approach is based on our expertise in executing similar assignments at Head office DPMI proposes to

undertake the assignment as per the following steps:

Inception Meeting

Can use the brand name in promotion/publicity/advertisement

Site Inspection mandatory

Project Initialization

Infrastructure development according to DPMI HO laid criteria

I- Franchisee Model

Phase 1:Franchisee Model Development - Our Approach

PRO

JECT

EXE

CUTI

ON

PRO

JECT

IN

CEPT

ION

Affiliation to two courses only Duration of affiliation-2 yrs

Cannot use DPMI brand name in promotion /publicity

Project Initialization - Inception Meeting

DPMI franchise Sales & Marketing Head would carry out meeting with the key personnel or the Center head in order to

validate their objectives and understand their expectations. The meeting would assist in setting up a common platform

for the proposed assignment for both the teams i.e. DPMI and Center Head/Investor. The meeting (s) would aim to

achieve the following:

Discuss the projects in details

Obtain information on the investment planning details of the franchisee

Obtain information on the expected growth viz. current capabilities of the management/ planning.

Understand the specific goals and objectives of the investor

Set a common platform of understanding and expectations for the proposed exercise

Phase 1: Model Development - Approach & Methodology

Step 1

Application form Processing

Site Inspection( Concept

Development)

Business Model formulation

Step 2 Step 3

Feasibility Study if possble

Market Opportunity Assessment

Building a Business Case

Inspection committee Team formulation

Scheduling Visit

Report & Document Evidence submission

NOC report from Inspection committee

If unapproved moved to step 2

DPMI proposes the following phases for model development. The detailed approach & methodology is in the

following slides.

Clarify the objective of DPMI

Application form along with Fee

If approved moved to Agreement processing

Step 4

Agreement signing by Board

Apex board for clearance

Execution & Optimization

Remaining fee deposition & Kick

off MEETING

CONFIDENTIAL


CONFIDENTIAL

Proposed Fee Structure

Based on the scope of work, the consequent time that different team members would spend on the study and the

seniority of team members involved and also keeping in mind our abiding interest to foster a long-term relationship ,

we propose the following fee structure.

Project Payment Linked

FINANCIALS FOR FRANCHISEE CENTER

Fee for Franchisee Centre site inspection INR 50,000

FINANCIALS FOR LEARNING CENTER

Fee for Learning Centre site Inspection INR 20,000

Learning center affiliation fee INR 1,00000 + TAXES

Fee for Franchisee Agreement fee INR 4,50,000 + TAXES

ROYALTY SHARE PER STUDENT WILL BE CHARGED AS PER THE AGREEMENT WITH CENTER

Franchisee Affiliation process

DPMI Franchisee Model

Existing set up(Hospital

/Institute

Inspection of basic layout &

Site inspection planning

Site inspection planning

Learning center affiliation process

Laboratories set up

Physical inspection Of site

Site / Location not finalized

Institute`s/Hospital Profile

Marketing branding planning

Institutional basic infrastructure layout

Location selection ,Applicatio

n form Processing

Application form processing

Class Rooms

APPLICATION FORM PROCESSISING

Step One

3 months prior enrolment

Documents checking

Main examinationAssessment

Planning for pre assessmentPayment of

INR 500 /student

Pre Assessment Flowchart

Step Two Step Three Step Four

Process Completed/result awarded

Assessor empanelment

Papers /viva sheet screening

Result DeclarationIf not passed

Pass

Financial Plan for Pre assessment of 30 students will cost INR 15,000Assessor payment –INR 5000, copy checking cost INR 10Travelling expense-INR 3000 + Misc. Expense-INR 1000Total expenditure will cost around-INR 9300

Committees

Pre Assessment committee

Apex Committee

Academic quality maintenance committee

Administrative committee

Teachers Training

Accounts committee

Marketing & Branding committee

• Review and revise policies, norms, criteria, target number allocation, expenditure, costs, procedures etc.

• Franchisee monitoring and assessment of center functioning

• Responsible for implementation as well as monitoring of the financial activities of centers after & before agreement

• Implementation and monitoring at regional level• Periodic inspection of Training Providers, quality assurance,

supervision, promotion and publicity

• Administrative function related to enrollment and daily activity

• Prepare annual training plan for the center• , publicize, manage Training centers• support Assessing Bodies (ABs), monitor scheme

• Assess competencies of trained persons • conduct training programs• Assist Centers in developing standards and qualifications

• Provide counseling , training facilities, impart training, support to trainees in getting employment. Develop training infrastructure in emerging areas. Track trainees for three months or until they get gainfully employed, whichever is earlier. Help in proper Networking with industry for placement of trainees. Maintain accounts and ensure proper functioning.

Advisory Board

Documentation• We have independent teams with domain expertise to work on documentation

• Copy of Agreement and affiliation certificateAgreement

• Receipts of all paymentsFinancials

• Marketing guidelines• Photos - branding ,classrooms , labs

at center, event photo Marketing

• CV along with 10th,12th,higher qualification , Aadhar card of Center Head ,Faculties & administrative staff, Biometric attendance of student, CCTV recordings of classrooms

Operations

• Land/ Property-ownership, rent /lease agreement(Valid period)

• Trust/society paper & Building layout plan.

Legal

Strategy

Finan

cial

Operation

Legal

Marketing

DPMI Head Office

Critical Attributes :Critical parameters Detailed aspects which seek concern

1. Standardization of business model Business model to be followed

2. Franchisee Profile Franchise due diligence Franchisee Efforts & Objective towards the company

3. Defined process & procedures

Type of person given the franchisee Selection & recrutiment criteria Site selection support Franchise Evaluation process Committee structure Operational guidelines for Franchisee franchise development team Reporting structure

4. Payment of product dues/ Royalties

Timely invoice raising

Timely payment of the examination session royalties

5. Local marketing

Local marketing Brand marketing on a regional/ city level Marketing Collaterals Design support Marketing action plan Planning

Marketing action plan Execution

Critical attributes Critical parameters Detailed aspects which seek concern How Francorp can assist GECS?

6. Training of franchisee

Pre opening support & training

Standard operating procedures for franchisee management as well as franchise training manuals shall be created by DPMI HO

Media interaction Press releases Technical training Business management training Training to the franchise manpower Manpower training at the Head Office Availability of the mandatory equipments Refresher training

7. Branding

Architecture & design support

Best practices shall be recommended Signage display Branding Staff & Student uniforms

8. Audit process & Guidelines

Franchise audit

All Audit samples/ guidelines shall be designed by Franchisee dept at HO. Later in the implementation stage.

Branding audit Marketing audit Operations audit Reporting audit Post Audit Feedback Timelines to be defined for Implementation

Proposed Fee Structure

Based on the scope of work, the consequent time that different team members would spend on the study and the

seniority of team members involved and also keeping in mind our abiding interest to foster a long-term relationship ,

we propose the following fee structure.

Project Payment Linked

FINANCIALS FOR FRANCHISEE CENTER

Fee for Franchisee Centre site inspection INR 50,000

FINANCIALS FOR LEARNING CENTER

Fee for Learning Centre site Inspection INR 20,000

Learning center affiliation fee INR 80,000 + TAXES

Fee for Franchisee Agreement fee INR 2,50,000 + TAXES

ROYALTY SHARE PER STUDENT WILL BE CHARGED AS PER THE AGREEMENT WITH CENTER

Next Steps

1. Submission of the Proposal

4. Both teams to decide modalities for launching the proposed project

3. Franchisee Dept will submit the legal agreement, invoice and firm timelines

2. Both teams to finalize the project timelines and commercials

5. Inception meeting with the Strategy team

The following would be the next steps for the proposed assignment between DPMI and Center

Market opportunity assessment

Review and recommendations

Advisory

Franchisee Auditing

Conceptualizing Training & Brand

Building

Feasibility Analysis

Business Plan Preparation

Education quality controlling Analysis

Franchisee search (marketing & recruitment)

Framing of policies & strategy

Franchise focused services

Range of Services