franchising in new era by mr. mohammad umar qasim chief executive lal qila (pvt.) ltd. karachi,...
TRANSCRIPT
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Franchising in
“New ERA”
by
Mr. Mohammad Umar QasimChief Executive
Lal Qila (Pvt.) Ltd. Karachi, March 2009
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Brief Outline
What is Franchising? History of Franchising Types of Franchising Advantages Vs Disadvantages Franchisor Vs Franchisee Relationship Why Franchise? Franchising Lal Qila Ways to Promote Conclusion
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What is Franchising?
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History of Franchising
Singer Sewing Machine
McDonald’s
Automobile Industry
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TYPES OF FRANCHISE
Main types of Franchise:
Product Distribution Franchise Business Format Franchise Management Franchise
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PRODUCT DISTRIBUTION FRANCHISES
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BUSINESS FORMAT FRANCHISING
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MANAGEMENT FRANCHISE
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ADVANTAGES
Expansion Legal Consideration Operational Considerations Competition
Expansion Quick Start Training Reduce Risk of Business
Failure Ready Product Acceptance
FRANCHISOR FRANCHISEE
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DISADVANTAGES
FRANCHISOR FRANCHISEE
Limited Pool Of Viable Franchisees Control Management Sharing Business Secrets Sharing
Price Control Conflict
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Franchisor – Franchisee Relationship
Regulated by contract which usually covers: Initial Fee Royalty Fee / Management Fee Capital Required from Franchisee Territory / Area of Operation Duration of License & Renewal Termination
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WHY FRANCHISE?
Franchises offer important pre - opening support: Site Selection Design & Construction Financing (in some cases) Training Grand - Opening Program
Continue
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WHY FRANCHISE?
Franchises offer ongoing support Training National & Regional Advertising Operating Procedures & Operational
Assistance Supervision & Management Support Increased Spending Power, Access to Bulk
Purchasing & Economies of Scale
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Vision History Theme Buffet Concept Quality Assurance Quality Management Training Franchise
Lal Qila - A Theme Restaurant
Continue
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Policy Statement :
At Lal Qila our Guest is the
Focus of All Our Activities
Lal Qila - A Theme Restaurant
Continue
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Main Categories Food Variety Service Environment Value
Lal Qila - A Theme Restaurant
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Ways to Promote
Govt. Support Bank Support Real Estate Pakistan Franchise Association
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Franchising A Proven Formula for Success Due Diligence Like A Marriage Contract Lal Qila - A Thriving Opportunity to Avail
Conclusion