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FRANCHISING & LICENSING ASIA 2016

International Conference & Workshop

14 - 15 OCTOBER 2016Level 3, Begonia 3001AB - 3002

Marina Bay Sands, Singapore

Organised ByPresented By Supported By Official Media Held In

Franchisors / Franchisees

Presidents / CEOs / Directors / Managers / Executives of Franchise Systems

Business Owners Looking for Franchising Information

Chain Store Operators Seeking Alternative Distribution and Reorganisation Methods

Entrepreneurs Pursing Strategic Partnerships

Individuals Interested to find out more about Franchising

WHO SHOULD ATTEND:

PROGRAMMECONFERENCE

14 OCTOBER 2016 | FRIDAY

9.00am - 9.25am REGISTRATION

9.25am - 9.30am WELCOME ADDRESS Ms Donna Lee

Chair, Franchising and Licensing Association (Singapore)

9.30am - 10.15am KEYNOTE ADDRESS How Kumon Helps their Franchisees Succeed in Diverse Markets

Mr Allan Menagh

General Manager, KUMON Singapore

A lot has been said by marketers about segmentation of customers and positioning your unique offering. In

the education sector across Asia, you see it every time companies launch into a market. However, launching an

education brand is not what sustains it. Many companies seem confused by this difference and then

experience limited expansion.

Kumon is a marketer’s nightmare. However, at its core educationally is the original insight by the Founder, in

the 1950’s that the individualisation of education will reap greater learning harvests and indeed become the

mainstream of education in the 21st Century. Around this is the legacy of the Founder whereby continuous

improvement is undertaken in all aspects of the franchise so that franchisees benefit from an ever-evolving,

ever-improving system, materials, promotions and position which has greater value each year.

A fundamental lesson for education franchises is to have education franchises is to have an educational core to

their business that they hone and improve around.

10.15am - 11.00am NAVIGATING DIFFERENT INTERNATIONAL MARKETS: OPPORTUNITIES AND CHALLENGES IN FRANCHISING With Minor Food Group’s experience in franchising in Asian markets like in the South East, China and also in

the Middle East, they have identified some factors that can either create a path to your success or roadblocks

when contemplating entry into international markets, factors includes finding the right franchisee, entering

the market at the right time, opening at the right pace, employing appropriate the marketing strategies

that resonates with local consumers and having an operation excellence that delivers the brand promise.

Mr Joey Garcia

General Manager – International Franchise, The Minor Food Group

11.00am - 11.20am REFRESHMENTS

11.20am - 12.05pm INTERNATIONAL EXPANSION – NAVIGATING & SUSTAINING THE MARKET Expanding internationally in today’s global marketplace is a growth opportunity that should not and cannot

be overlooked by companies with a proven business model and with global appeal for its products and / or

services. While the decision to expand beyond the home borders must be well thought out and fully

supported by management, the challenge to go global is increasingly inspiring. Navigating the path forward

and then providing the necessary resources on an on-going basis to succeed and prosper is the basis of a

successful global expansion initiative.

Mr Tom Luczynski

Group Vice President, Rollins Inc. / Orkin, LLC

12.05pm - 12.40pm QUESTION & ANSWER SESSION: MAJOR CHALLENGES IN FRANCHISING WITH JOEY AND TOM Moderator:

Mr Albert Kong

CEO, Asiawide Franchise Consultants &

Chair for International Development / International Relations, Franchising and Licensing

Association (Singapore)

12.40pm - 2.30pm LUNCH

2.30pm - 5.30pm(25 min each)

Format: Delegates to rotate to the next

table after each session.3.40pm - 4.05pm Refreshments

CRACKING THEVIETNAM MARKET

Mr Ricky Tan Chairman, KinderWorld

Education Group

CRACKING THE CHINA MARKET

Mr S K TayExecutive Director, Chewy Junior

(China) Pte Ltd & Kangwei (Shanghai) Food Co. Ltd

HOW TOSTRENGTHEN YOUR

RELATIONSHIP WITHYOUR FRANCHISEES

Mr Danny LeeRegional Managing Director International - Asia Pacific, Wingstop Restaurants, Inc.

IS MY FRANCHISESYSTEM READY TO GO

INTERNATIONAL?

Mr Aneesh Deepak GoelBrand Manager, The Zest Group KEY STRATEGIES

THAT MAKE A FRANCHISOR SUCCESSFUL

Mr Max YeowDirector & Chief Operations Officer,

Tai Sei Hei Pte Ltd (Lao Ban SoyaBeancurd & Xiao Ban Café)

COMPLYING WITH THE MALAYSIANFRANCHISE ACT

Mr Jeff LeongSenior Partner, Jeff Leong, Poon & Wong (Malaysia)

ROUNDTABLEDISCUSSIONS

Table

1

Table

2

Table

3

Table

4

Table

6

Table

5

5.30pm END OF CONFERENCE

5.30pm - 6.30pm FRANCHISING & LICENSING ASIA 2016 EXHIBITION (DAY 2) Visit Asia’s Most International Franchising and Licensing Trade Exhibition which convenes a myriad of top

international franchises, brands, licenses, and proven business concepts from diverse industries.

Venue: Level 1 Hall B, Sands Expo and Convention Centre, Marina Bay Sands, Singapore

PROGRAMMEWORKSHOP

15 OCTOBER 2016 | SATURDAY

9.00am - 9.30am REGISTRATION

9.30am - 12.30pm EMBRACING IoT IN FRANCHISING Are you looking to improve your franchise operations while discovering new revenue streams and new

markets? Do you want real time insights into your franchise business?

Are you thinking on how to transform your franchise business from product to service-oriented and define

new ways to add value for your customers? This workshop is designed to demystify IoT and help you and your

franchise team understand how to exploit IoT successfully to strengthen your current franchise business

(model) and design new business models for higher revenue.

Mr Frederick Liau

Chief Innovator

BetaMovement

12.30pm END OF WORKSHOP

12.30pm - 5.30pm FRANCHISING & LICENSING ASIA 2016 EXHIBITION (FINAL DAY) Visit Asia’s Most International Franchising and Licensing Trade Exhibition which convenes a myriad of top

international franchises, brands, licenses, and proven business concepts from diverse industries.

Venue: Level 1 Hall B, Sands Expo and Convention Centre, Marina Bay Sands, Singapore

CANCELLATION POLICYThe Organisers reserve the right in unforeseen circumstances to change the content of any published particulars without liability.

Full refunds (minus a S$70 administration fee) will be granted for registrations cancelled at least 14 days in advance of the Conference and

Workshop. A 50% refund (minus a S$70 administration fee) will be provided for cancellations received 7-13 days in advance. No refunds will

be permitted for cancellations less than 7 days in advance or for “no shows.” All requests for refunds must be made in writing. Substitutions

are permitted at any time.

BizLink Exhibition Services Pte Ltd

Blk 8 Lorong Bakar Batu, #07-07 Singapore 348743

Tel: (65) 6848 5939 | Fax: (65) 6848 4182 | Email: Conference@bizlink.com.sg

PARTICIPATION PERKS • Comprehensive Conference Kits

• Complimentary copy of the FLAsia 2016 Show Guide (worth SGD15)

• Buffet Lunch and 2 Tea Breaks for the Full-Day Conference; Tea Break for the Half-Day Workshop

• Priority Entry to the FLAsia 2016 Exhibition

CFE CREDITSThe only professional development programme for franchise executives, the Certified Franchise Executive (CFE) Program by the Institute

of Certified Franchise Executives (ICFE), USA offers franchising professionals the opportunity to learn, grow professionally, and reach a

recognised standard of excellence in the industry.

Attain 350 CFE Credits when you attend both the Conference & Workshop!

REGISTRATION FEESConference & Workshop:

(Early Bird: S$750) 350 CFE Points

Conference Only:

(Early Bird: S$500) 250 CFE Points

Workshop Only:

(Early Bird: S$250) 100 CFE Points

*Early Bird ends 31 August 2016

Note: Early Bird ends 31 August 2016. In order to get a group discount, all attendees must be from the same company. Discounts are available starting at Groups of 2 or more. Group discount applies on top of Early Bird rates. Prices are subject to 7% GST for Singapore delegates. Conference registration fee includes course materials, 2 tea breaks and 1 luncheon.

50%

55%

65%

75%

25%

45%

55%

65%

Public

N.A.

40%

50%

60%

FLA SingaporeMember

Other APAC Franchise Association Member

1 Attendee

2 - 4 Attendees

5 - 9 Attendees

10 & Above

GROUP ATTENDEE DISCOUNTS

For enquiries, please contact:

REGISTRATIONFEES &

PARTICIPATION PERKS

S$850

S$600

S$350

Early Bird ends 31 August 2016.

REGISTER TODAY!

Come as a group of 2 - 4 pax and save

40% off published rates!

Less S$100 if you are an Early Bird!