frank and oak case study
TRANSCRIPT
+A Case Study
FRANK & OAK’S MISSION:Spread awareness of their crowdfunding campaign to bring pop-up shops to the US
#paid’s influencers acted as brand ambassadors to bring awareness to the crowdfunding campaign.
Influencers’ followers head online to purchase gift cards and unlock their city.
Fans from the top 6 most funded cities are rewarded with local pop up shops from Frank & Oak.
Select Promote Launch
All search & communication was done through #paid
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1 2 3
The plAN
chOSeN cReATORS
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Frank & Oak used the #paid solution to find and communicate with our curated group of influencers, as well as track analytics from each post. The #paid hashtag increased transparency and respect.
Original Stories Total Reach Total Engagements New Followers10 509,550 15,748 2,264
ReSulTS
Boston Washington San Fransisco
Manhattan Chicago Austin
Brooklyn Philadelphia Atlanta
OveR $250,000 RAISed
$46k $40k $36k
$47k $43k $11k
$47k $44k $8k
Seattle
Portland
Los Angeles
$8k
$8k
$8k
• Advanced Search with audience demographics• Communication tools with real-time analytics• Strategic planning and execution
hOw #pAId helped FRANK & OAK
Contact Adam, Head of [email protected]