fraser brown - global airrail · 2016. 10. 11. · 100% privately owned by heathrow airport 15...
TRANSCRIPT
Fraser BrownHeathrow Express Director
How do you operate a successful airport rail link?
What is Heathrow?
What is Heathrow?
What is Heathrow Express?
Rail Link to Heathrow created by 1991 Act of Parliament – key to Heathrow expansion
Hex opened June 1998
Non-franchised: paid for by BAA, privately owned tunnels, stations, rolling stock
Supports LHR public transport mode share
Heathrow one of first providers of dedicated, premium, high speed service;
Ground breaking service style and performance
Carries 6 million passengers per year - 18,000/day
History of Heathrow Express
What is Heathrow Express?
What is Heathrow Express?
100% privately owned by Heathrow Airport15 minute journey 15 minute frequency20 hours a day operation150 trains per day Transport an average of 18,000 passengers a day25 km of track 480 employees69% of our customers are business travellers; 31% leisure.34% market share to London6m passengers (2015)
The Fleet
Siemens/CAF Class 332 electric multiple unitAutomatic train protection installed4-5 cars per set –max capacity 434 on a 9 car formation
Heathrow Express Safety
Platform train interface
Escalator risk
Trap and drag
Heathrow Express Customer Proposition
CONNECTIVITY• FROM PLANE TO TRAIN
• COMPLIMENTARY WI-FI
• 3G IN TUNNELS
• ON-BOARD TV
COMFORT• SPACIOUS
CARRIAGES
• CLIMATE CONTROL
• STEP FREE ACCESS
15MINUTESCONVENIENCE
• 15 MINUTES• EVERY 15
MINUTES
RELIABILITY
100%RELIABILITY
• TOP OF NATIONAL
PASSENGER SURVEY
• 91% OVERALL
SATISFACTION
Heathrow Express Channels to Market
Vending31%
Ticket Office20%
Airport Mobile 20%
On Board7%
Web8%
Mobile App2%
Tradesite2%
3rd Party6%
Other4%
Heathrow Express Strategy
Easy / Visible Advance Purchase
Partnering with airlines
Engage and retain
What are our challenges?
30%HEx seats filled
98%LHR operating
capacity
But… 30%HEx leisure customers
Why is Heathrow Express important?
SustainabilityHEx gets 6m passengers a year OFF THE ROADS
Customer service94% in OVERALL SATISFACTION
Beat the plan HEx contributes to overall HEATHROW REVENUE
2.3%Increase in market share
HEx wants – FROM TAXIS
NRPS positive coverage
POSITIVE REVIEWS on Trip Advisor
Gatewayto the UK