fraud prevention in international commerce
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SecureTrading's Head of Sales & Marketing, Tim Allitt's presentation to the BT Fresca client conference on 25th May 2011. Tim presented to over 75 retailers about the benefits of 3-D Secure, International Payment methods and current counter-fraud measures.TRANSCRIPT
www.securetrading.com | [email protected] | 0800 028 9151
Fraud Prevention in International Commerce
Presented by: Tim AllittDate: 25th May 2011
www.securetrading.com | [email protected] | 0800 028 9151
Fraud losses – UK cards – UK fraud losses Are we doing well?
Cost to merchants of online fraud Business threats
How do people pay online in UK now? Which European countries are attractive?
Which European payment types are attractive? PCI 3D secure – success or failure?
Enrolment rates Approval rates
Agenda
2
www.securetrading.com | [email protected] | 0800 028 9151
Fraud losses on UK issued cards
3
Card Fraud Type – on UK issued credit and debit cards
2006 2007 2008 2009 2010 % +/-09/10
Phone, internet and mail order fraud (Card-not-present fraud)
£212.7m £290.5m £328.4m £266.4m £226.9m -15%
Counterfeit (skimmed/cloned) fraud £98.6m £144.3m £169.8m £80.9m £47.6m -41%
Fraud on lost or stolen cards £68.5m £56.2m £54.1m £47.7m £44.4m -7%
Card ID theft £31.9m £34.1m £47.4m £38.2m £38.1m 0%
Mail non-receipt £15.4 m £10.2m £10.2m £6.9m £8.4m 22%
TOTAL £427.0m £535.2m £609.9m £440.0m £365.4m -17%
Contained within this total:
UK retail face-to-face transactions £72.1m £73.0m £98.5m £71.8m £67.4m -6%
UK cash machine fraud £62.0m £35.0m £45.7m £36.7m £33.2m -9%
Domestic/International split of total figure:
UK fraud £309.9m £327.6m £379.7m £317.4m £271.5m -14%
Fraud abroad £117.1m £207.6m £230.1m £122.6m £93.9m -23%
Source: UK Cards Association
www.securetrading.com | [email protected] | 0800 028 9151
UK Fraud situation
4
2005 2006 2007 2008 2009 20100
50
100
150
200
250
300
350
400356.6
309.9327.6
379.7
317.7
271.5
82.8
117.1
207.6230.1
122.793.9
UK International
Source: UK Cards Association
www.securetrading.com | [email protected] | 0800 028 9151
Automatic fraud screening:This has made significant advances over recent years CVV/AVS/Credit check/ID check/velocity check Introduction of 3D Secure
Single order history: Behaviour analysis, negative lists, internal scoring. Tends to be expensive and more manual process, focus now on how to automate as volumes grow
Trend now leading to: Device tracking Shared negative lists
Are we doing well?
5
www.securetrading.com | [email protected] | 0800 028 9151
Cybersource 2011 UK online Fraud report The average annual online revenue lost to payment fraud is
expected to drop from 1.8% to 1.6% in 2010 There is great variety in the scale, very large business expect to
lose 1.5% to on-line payment fraud (<£365K), large business expect to lose 1.2% (£173k), small business around 1.5% (£3,500)
39% of businesses expect to lose less than 1% of their revenue to fraud in 2010.
What is the cost of Fraud?
29% of larger merchants stated key priority in the next 12 months is to improve automated detection and sorting capabilities, in an effort to reduce the number of orders being sent for review.
www.securetrading.com | [email protected] | 0800 028 9151
Business threats
7
Online Fraud
System Failure
Theft of customer
data
Hackers (malicious damage)
Virus Internal Fraud
0
10
20
30
40
50
60
70
2007200820092010
Percentage of merchants
Source: Cybersource 2011 UK online fraud report
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94% of merchants accepted credit and debit cards* Paypal increasing (41% now accepting, up 10% on 2009)* UK Direct debits now stable* Overseas payments more popular (15%)* Maestro International now expanding in Europe in eCom
markets such as Belgium, Spain and Italy with 3D Secure
How do people pay
8
International Expansion ContinuesIn total, 59% of respondents stated that they are accepting online orders from overseas (meaning that when fulfilled, the order is shipped to or downloaded in a country outside the UK).
Digital goods merchants report a much higher percentage of international web orders; an average of 35%, compared to physical goods retailers at 17%.
*Source: Cybersource 2011 UK online fraud report
www.securetrading.com | [email protected] | 0800 028 9151
Most popular markets
9
Sweden Italy Spain NL France Germany0
10
20
30
40
50
60
70
80
90
20112009
Perc
enta
ge o
f m
erc
han
ts
Source: Cybersource 2011 UK online fraud report
www.securetrading.com | [email protected] | 0800 028 9151
Access the largest markets in Europe, especially Germany Increase sales by allowing customers to pay with a method
they trust and understand Anyone with access to online banking with one of the
participating banks can use the payment methods straightaway and without charge. There is no need for them to register, download any files or open a special account.
Reduced risk of chargebacks with iDeal and Soförtuberweisung. Payments made with iDeal are guaranteed and cannot be reversed.
Reduced risk of bad debt and lost stock from card fraud.
Benefits of European Payment Methods
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iDeal iDeal is Netherlands specific payment method that enables
your customers to pay you from their Internet Bank Account. It is effectively a bank transfer initiated by your customers. The benefit is that customers “push” the money out, dramatically reducing the risks of chargebacks.
Soförtuberweisung (Epayments Direct) Like iDeal, Soförtuberweisung allows your customers to pay
you from their Internet Bank Account, again with the benefit of dramatically reducing the risks of chargebacks. Unlike iDeal, Soförtuberweisung is not limited to the Netherlands and is widely used in Austria, Belgium, Germany (51.4%* of all Germans prefer to use Soförtuberweisung) and to a lesser extent the Netherlands and the UK.
* EuPD Research and Paypal Germany
European Payment Methods (examples)
www.securetrading.com | [email protected] | 0800 028 9151
ELV ELV is a German specific payment type that is basically a
spontaneous Direct Debit. It has the advantage of being universally available to all Germans with a bank account. However, it carries a 13 month chargeback period for on-line business.
It is because of this that we would advise merchants to think carefully about the risk involved before choosing to accept ELV as a payment method.
European Payment Methods
www.securetrading.com | [email protected] | 0800 028 9151
PCI Data Security Standard
API Solutions
Tokenisation: Removes requirement to
hold card data Token used to generate
refunds and repeat transactions
Eliminated costly compliance for the storage
Hosted Solutions
Three Options: Payment Pages
Fully Customised Appearance
Payment Pages + As above, but with your URL
iFrame Payment details collected
without host iFrame
Completely removes compliance requirement
15
www.securetrading.com | [email protected] | 0800 028 9151
3-D Secure – Success or Failure?
Some people like it: “I love the guarantee” “If it wasn’t for Verified by Visa I
wouldn’t trade online – I need to know I’m going to get paid”
Some people hate it: “It’s just friction” “Every time I see that bloody
box I cringe. I don’t want to enter another password and I don’t want my customers to do so either. It just gets in the way”
16
Source: SecureTrading Research
www.securetrading.com | [email protected] | 0800 028 9151
How our core book is performing with enrolments
17
1 2 3 4 5 6 7 8 90%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percent of Txns Successfully EnrolledJan - May 2011
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Enrolment Rates
18
Europe USA Visa MasterCard UK France Italy Germany Spain0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Source: SecureTrading
www.securetrading.com | [email protected] | 0800 028 9151
Enrolment Rates
19
Europe USA Visa MasterCard UK France Italy Germany Spain0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Source: SecureTrading
www.securetrading.com | [email protected] | 0800 028 9151
Enrolment Rates
20
Europe USA Visa MasterCard UK France Italy Germany Spain0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Source: SecureTrading
www.securetrading.com | [email protected] | 0800 028 9151
Approval Rates
21
Europe USA UK France Germany Spain Italy0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Non 3-D3-D
Source: SecureTrading
www.securetrading.com | [email protected] | 0800 028 9151
What About Abandonment?
3-D Secure Non 3-D84%
85%
86%
87%
88%
89%
90%
91%
92%
93%
94%
UK Abandonment
Approved Abandoned
Abandonment rate = 2.2%
Approval rate: with 3-D= 93% Without = 87%
Adjusted benefit of 3-D Secure = 3.8% improvement
22
Source: SecureTrading
3.8%
www.securetrading.com | [email protected] | 0800 028 9151
“text book example of how not to design an authentication protocol”
“more than 250m users of Verified by Visa alone… probably the largest … system ever deployed”
3-D Secure
23
Source: Ross Anderson / Steven J. Murdoch
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Contact details
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