free powerpoint template from masterplans
TRANSCRIPT
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COMPANY NAME
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Mission
Why should this person be enthusiastic about your idea? He or she sees quitea few of these a day. How do you stand out?
this the Petes Coffee for X industry"or the Apple for Y industry"
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Market
your total available market. In other words,what your revenue would be if you got 100%of your target customers paying what youexpect.
Is this market big enough to yield a highly-valued company. Could this be a Cisco orYahoo?
For institutional VC you typically needopportunity for > $250M in revenues in a highmargin business
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Problem We Are Solving
Who is the customer? do they matter?what problem does the customer havetoday? why is that a big problem, why is it
their biggest problem?
Ideal: We solve the most importantproblem for customers who are high gross
margin, high growth companies in highgrowth sectors who move very quickly andfrequently buy products from startups.
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How We Solve The Problem
What is your solution? why is it unique?why has nobody done this before?
What has changed that allows room for
a startup here?
Ideal: you have come up with a solutionthat you found due to exclusive domain
expertise that is really hard for others tomatch.
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Technology Status
If big IP piece, several slides on thestate of technology development
Is there a lot of "R" left, lots of "D" left, or
is the product done?
Ideal: all the risk of research is done, nomajor unsolved problems remain
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Customers
Who has agreed to pay for the product?who are betas, etc.?
Question you are addressing: are there
customers that matter with highwillingness to pay?
Ideal: reference-worthy customers who
are falling over themselves to get theproduct
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Get to Market Strategy
How will you get in front of thecustomer? Direct, Indirect, Distribution,etc.
Is there a channel that can allow thiscompany to get their product tocustomers profitably? Anyone in theway of this startup reaching their
customers? Ideal: Product falls off the shelf fast; very
easy, short sales cycle.
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Per Customer Economics
What they will pay? What will it costs toservice them? what will it cost to acquirethem?
Ideal: you can reach customers veryinexpensively, yet get big revenue out of
them
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Key Milestones
What happens when? beta, FCS,breakeven cash flow, etc.
What information does this round of $$
buy?
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Team
Top 6-7 people with one sub-bullet on relevantpast.Q: Why this is a world-class team with relevantskills to pull this off? Why they can recruit
from their networks? What have they donebefore that is special and relevant? Have theydone it before or are they learning on the job?
Ideal: Done it before, recruiting is easy, key
team in place, success follows all these guysyet they are hungry for a defining moment intheir careers in building a world-classcompany.
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Financials
Last 2 and next two quarters, next year, 2years out, 3 years out across the top. Keymetrics on the vertical: # customers, bigrevenue lines, COGS, gross marking, bigexpense lines, net income, cash flow, cumcash flow
How are the gross margins (how competitive)?How quickly the company ramps, how many$$ before reaching profitability. Do these guys
understand how a company ramps? Ideal: Healthy ramp, not too many $$ and not
too long to profitability, great gross margins.Duh.
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Competition Overview
2x2 matrix of the competition with the twovariables that matter on the X and Y
How is the company positioned in thelandscape with all the other companies I've
seen? How are companies in this categoryvalued? Do I know about competitors thatthese guys don't have listed or are theseguys clued in on their competition?
No big uglies to eat the startups lunch.Not a bunch of $$ already invested byother VCs in companies attacking thesame over-capitalized space.
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Competition Specifics
The top 2 or 3 competitors, one/two lineron their story (funding, etc), one/twoliner on why you beat them.
Do I believe these guys can win? Whoare the couple to focus due diligenceefforts on?
Ideal: no one else has raised significant$$ yet.
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Financing History
How much went in so far, when, at what price? Whoare current investors, how much they own, who is onthe board, how much are you raising now and at whatprice, what is the cap table, how big is the unallocatedpool?
Is cap table in good shape, are there helpful peoplearound the company? Do I know any of the investorswhose opinion I trust?
Ideal: First round or gave away less than 20% to thefirst round guys. First round guys are helpful,reasonable characters who've helped the company get
their DNA right out of the chute. First round guys areguys we know and respect and want to work with andcan give us a quick read on the pros/cons of theopportunity.
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Comparables
Companies in and around the space,valuations, revenues, gross margin
Will this be a valuable company if they
execute? Ideal: There are obvious big, well-valued
companies around who would try to buythe company. All valued at very high
multiples, but an underserved segmentthat allows a startup to build a valuablecompany