free press, profitable press
DESCRIPTION
This is a shorter version of my earlier C3 presentation for the Press Development Institute-Siberia, for presentation Dec. 4, 2009. For the full Blueprint for the Complete Community Connection: http://bit.ly/qzsKx. For the Google translation into Russian of my C3 overview: http://bit.ly/7XUzScTRANSCRIPT
The Complete Community Connection
Steve Buttry, Gazette CommunicationsPress Development Institute-Siberia
4 December [email protected]
@stevebuttry on TwitterSlideshare.net/stevebuttry
“The best guarantee of a free press is a profitable press.”
– Andrew B. Davis, presidentAmerican Press Institute
Graphic from The Digital Journalist, “Circling the Drain,” by Mark Loundy
Graphic from Reflections of a Newsosaur, Alan Mutter
stevebuttry.wordpress.com
C3’s digital marketplace• Move beyond advertising• Direct sales (tickets, reservations, gift
registries, sports paraphernalia)• Lead generation & targeted ads• Sponsorships, memberships & events• Mobile ads & applications• Handle multiple needs (yes, competing ads)
Harris is already moving here, too
Changing the relationship
• From expense line in budget to revenue line
• From inefficient to high-value• Ad revenues dropping to new revenue
sources
Community Content• Driving• Home• Conversation• Calendar• Local knowledge
Personal content• Births• Graduation• College life• Military service• Weddings• Parenthood• Retirement• Obituaries
Entertainment• Traditional entertainment in digital form• Entertainment news• User-generated entertainment, events• Games
Business services• Direct sales• Local search• Mobile applications• Communication & marketing services
Enriched news content• What’s happening now (Twitter,
liveblogging, real-time video, traffic, scanners, live-streaming)
• Community engagement in news, enterprise, sports coverage
• Storytelling (narrative, multimedia)• Aggregation, curation
C3 at Gazette Communications
• Reorganized to separate content, product• Developing new processes, tools to
develop content independently from products
• Hoping to launch C3 projects in 2010• Long way to go• Hoping to learn from your efforts
Our mobile future – and present Projected 2009 worldwide cell-phone sales: 1 billion 7.4 million iPhones sold last quarter (+7%) More than 90,000 iPhone apps available News orgs need mobile-first strategy
Sources: GB Guide blog, Apple
Do we want to be the monks or Gutenberg?