free publicity tools from profnet

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The Free Side of ProfNet Getting the most from PR Newswire’s expert connection network

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Free publicity tools from ProfNet can augment your public relations efforts, connect you with late breaking media opportunities, and help you promote your organization's experts - and your own expertise - online. Tips for taking full advantage of these free services can be found in this presentation. Learn more and get started at www.profnetconnect.com

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Page 1: Free Publicity Tools from ProfNet

The Free Side of ProfNet

Getting the most from PR Newswire’s expert connection network

Page 2: Free Publicity Tools from ProfNet

Engaging Opportunity Everywhere with ProfNet

ProfNet has revolutionized communication

between journalists and the PR profession by

turning the tables of reliance. In providing

journalists with access to expert third-party

sources at the touch of an email, it is now the

media that is effectively 'bothering' PR people for help

and support. Never have so many journalists been so

openly grateful."   – PRWeek Magazine

Page 3: Free Publicity Tools from ProfNet

ProfNet Twitter Feed

Page 4: Free Publicity Tools from ProfNet

How to Respond to Query

• ALL responses should have the following pieces of information, at a bare minimum:

• Basic contact info: name, title, phone numbers and e-mail addresses, both for the suggested source and for yourself

• A summary of the source's relevant credentials• A summary of the source's perspective• Copy and paste the opportunity title in your subject

line

Page 5: Free Publicity Tools from ProfNet

How to Respond to Query

• Only respond if you are a match to the query • Respond promptly• Do not send attachments unless requested• Link to ProfNet Connect profile for additional background

information

Page 6: Free Publicity Tools from ProfNet

ProfNet Links

Embed links to

expert profiles on

ProfNet Connect

within press releases.

Integration with the

Online Member

Center enables you to

select relevant experts

for each press release.

Link to Expert Profile

Page 7: Free Publicity Tools from ProfNet

Engaging Opportunity Everywhere with ProfNet Connect

"Wow! ProfNet Connect is tremendous. It is going to be a fully functional social media site for communications and media pros. I especially like the multimedia section and blog. I'm definitely going to explore and exploit this for maximum benefit. And I saw when I created my profile that you were automatically added as a connection. Very nice.”

- Eric Bryant, Gnosis Arts Multimedia:

Page 8: Free Publicity Tools from ProfNet

ProfNet Connect

Page 9: Free Publicity Tools from ProfNet

Personal Profiles highlight expertise

Page 10: Free Publicity Tools from ProfNet

Tips For Personal Profiles• Make them keyword rich• Include Twitter handle• Include Relevant Content

– Whitepapers, e-books, presentations• Keep them updated• What makes you an expert

– Credentials, experience, affiliations

Page 11: Free Publicity Tools from ProfNet

Industry Blog Posts – connect with peers, establish your voice

Page 12: Free Publicity Tools from ProfNet

Topical Forums

Page 13: Free Publicity Tools from ProfNet

Groups Based on Interests

Page 14: Free Publicity Tools from ProfNet

Connect Chat

Page 15: Free Publicity Tools from ProfNet

Along with ProfNet Connect

• Other sites for establishing your expertise– Google Profiles– LinkedIn (profiles and answers)– Yahoo Answers– Quora– Aardvark