free social media ebook just for you! - top tips from those in the know

SOCIAL

MEDIA

Top tips from those in the know

Social Media is the new normal

Having recently jumped on the blogging bandwagon ourselves, we know that there are few organisations that haven’t at least taken

their first steps in social media. What used to be the ‘next big thing’ in marketing is now an essential tool.

Drawing on the expertise of our speaker line up for Social Media: Innovative strategies to achieve your institutions goals this eBook

will help you to take the next steps in Social Media.

http://socialtertiaryed.com/




“Develop a monthly dashboard of your social media channels with metrics and visuals that anyone can understand. Everyone at your organisation should be able to understand your dashboard without a decoder.”

Karen Lee Social Web Strategist

Stanford Graduate School, California

“Every social media platform should serve a specific and unique purpose. Tailor your content for your audience, and play to the strengths of the platform.”



“Do not be perceived as taking advantage of a situation or disaster.”



“Be clear, direct and concise with crisis-related communications. Avoid emotion and hyperbole.”



David Sams Internal Communications Manager

Macquarie University

“Don't just fish where the most fish are, fish where the ones you want to catch are”



“Don't just have a strategy, follow it. Then review, refine and follow it again.”



“If Content is King, Context is Queen. Consider what else you're competing against in your audiences' feeds.”

Brendon Walker Social and Digital Media Manager

TAFE NSW

“Be realistic about your measurement goals. The number of fans you have doesn't mean anything if you aren't talking to them.”


TAFE NSW

“Know how long things will take you. Treat activity in the same way call centre traffic is measured, and assign an appropriate number of resources to manage workload.”


TAFE NSW

“Face your demons head on. The best opportunities to improve will come from the screw ups.”

Katie Puttock Indigenous Communication and Engagement

Department of Social Services

“Listen to your audience – you can have every monitoring tool but the most important metrics are the actions that your audience take. Do they share? Like? Re-tweet? Comment? Ask questions? It’s important to make sure when you measure ROI that you are measuring against your goal – if your goal is to engage then measuring your reach alone will not give you an accurate ROI.”



“Engagement takes time and effort – if you don’t have a huge amount of resources, consider the level of engagement that is practically achievable. It is much better to do a little bit really well than a lot, averagely.”



“Don’t just post and ‘set and forget’ – if something goes wrong you won’t be prepared for how your audience will react. Monitor similar discussions and other stakeholders that are engaging with your audience to learn about what your community like, dislike, react to and appreciate.”

Ben Osborne Digital Content Coordinator The University of Adelaide

“Be A Person: try to avoid being a stuffy, dry institution; talk and act to show there’s human beings at the other end”


“Cop It Sweet: if you - or the organisation you represent - makes a mistake, be prepared to wear it and wear it graciously. Not acknowledging mistakes may feel better in the short term, but can erode long-term credibility”


“Know Your Audience: take the time to read up on your customers; check their timelines, their other social media accounts, etc. Put effort into your end of the relationship.”

Tyson Densley Social Media Manager

Australian Football League (AFL)

“ROI with social media will be very different for different types of companies – retail companies want to drive sales, media companies want to drive consumption and sports organisations want to drive engagement. Know exactly what your goal is as return should often be measured by much more than money.”



“Think like a fan (or consumer). In every post you make, think about what message would most likely catch your attention as a fan. The fastest, easiest way to construct a message is rarely the most captivating.”



“Avoid setting an inflexible strategy for crisis situations, as the issue could vary so greatly. Your team needs to be able to think on its feet and react in the most appropriate way, not necessarily the fastest way. Think about all stakeholders involved and potentially offended – not just by the crisis itself, but by the way you intend to respond.”

Jil Hogan Social Media Coordinator

Canberra Institute of Technology

“When it comes to the issue of crisis management, remember social media should always be a two-way conversation. If someone posts something that is negative or critical of you – whether rightly or wrongly – instead of just deleting the comment, there is a lot more to gain by engaging.”



“Using a social media dashboard application is a great way to streamline your social media communications and track engagement – saving lots of time and effort. But be careful not to use these applications to purely deliver a blanket message across multiple platforms. Users engage differently across platforms, and use each for very different purposes – so your communications should be tweaked accordingly.”



“While it’s easy to focus alone on how many likes or followers you have as a measure of success, you need to dig deeper than this. There are endless opportunities to track user behaviour when it comes to social media. Make sure you have a Google Analytics account – it’s free – and start tracking to see what works and what doesn’t.”

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free social media ebook just for you! - top tips from those in the know

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