Free Tools For Measuring Impact2014 National Native Media Conference

Hyatt Regency Santa ClaraJuly 12, 2014

Eric Martin, Interactive Media Specialistvisionmakermedia.org/blogs/eric eric.martin@unl.edulinkedin.com/in/emartin11@martineric@visionmakrmedia

“It’s $5 to push the button.It’s $75 to know what button to push.”

- John Gregg, Sr. (Hopi)

Facebook Insights

YouTube Analytics

Twitter Analytics

Analytics• YouTube Built-In Analytics

• Facebook’s Built-In Analytics

• *New* Twitters Analytics (Followers, Clicks)

• Previously Used Twtrland (Followers) Hootsuite Ow.ly Links (Clicks)

• Google Analytics

• ConstantContact

Google for Non-Profits• Free Google Ads (Last year, over $100,000 in free Google Ads)

• Place Your Own Ad Overlays Asking People to Donate on YouTube

• Upload Customized Thumbnails for YouTube Videos

• Direct Donation Button

• First to Try Out New Features

Q&A

Continuing the Conversation• Tech Blog - http://bit.ly/vmmtech

• E-mail (eric.martin@unl.edu)

• DM on Facebook or twitter (@visionmakrmedia or @martineric)

• Conference Downtime