Free tools for social media

Research and measurement

Beth GranterMay 2013

@bethgranterbrilliantnoise.com

Hello! I’m Beth Granter. I’m a digital consultant at Brilliant Noise

Brands I have worked with

- Useful for pitch research, and to validate plans

- Good when budgets are low

- Good in addition to paid tools

Why free tools?

- Tools I use for research

- Tools I use for measurement

- What and how, not so much why

I’m going to talk about my toolbox

Tools for research

- To discover:

- who is talking about a topic - influencer mapping

- what is being said

- what vocabulary is being used

- when and where relevant conversations happen

Tools for measurement

- To baseline, assess current amount of buzz

- To track changes

- Specific to platform vs all public online content

- Pages from the UK

- Blogs > Homepages

Google’s search filters

- Pages from the UK

- Discussions > Recency

Google’s search filters

- Check timing & popularity of terms

- Competitor analysis

- Regional interest

- Folksonomy (what words people really use)

Google trends

- Within Google Display network...

- What sites does your target audience visit?

- How likely is your audience to visit a particular site vs average for that region? e.g. YouTube

- What % of your audience is reached by each site?

Google ad planner

- Find top tweets and links

- Include advanced boolean queries (search terms)

Topsy

- Find ‘experts’ based on how much they tweet about a topic

Topsy

- Measure volume of followers over time

- Up to three months history free

- Paid options to export data & track ongoing

Topsy

- Measure estimated reach of past 50 tweets matching search term

- Additional volume available on paid accounts

- Top contributors

- Timeline of tweet volume

- Most retweeted tweets

- Download XLS or PDF

Tweetreach

Twittercounter

- Measure volume of followers over time

- Up to three months history free

- Paid options to export data & track ongoing

Cadmus

- What is trending within your network - amongst people you follow

- What is trending within a target influencer Twitter list

Tweriod

- When do your followers tweet?

- When do you get the most @replies?

Followerwonk

About your followers or those you follow:

- Location

- Follower count

- Account ages

- Recencies of tweets

- Total tweets

- Languages

- % retweets within tweets

- @mentions outbound

Followerwonk

About your followers or those you follow:

- Authority

- Gender

- Most active hours

- bio wordcloud

Twiangulate

- Twitter user search by complex boolean query (keywords) including regional limit

- Search within a particular users’ followers, list, mutual followers

- Sort results by followers

- Export list of Twitter usernames

- Visualise results as network map

Tweetstats

- When did you tweet? By month, day and time.

- Who do you @mention the most?

- Who do you retweet the most?

- Word cloud of your tweets

Facebook insights

- measure:

- contact aquisition (total fans)

- reach

- engagement (interactions)

- audience insight (demographics)

- traffic sources

- export data to CSV

Web rank Chrome toolbar

- Google Page Rank

- Alexa stats

- Inbound links

Word count chrome plugin

- Count characters of selected text

- Great when drafting tweets within web email

Google Analytics

- Traffic sources > Social

Keeping track of blogger outreach

- Google docs

- Name, subject, site URL

- Twitter URL, Facebook URL

- Google Page Rank

- Inbound Links

- Alexa % UK traffic

- UK daily unique visitors

- Twitter followers

- Facebook fans

- Notes

- Date contacted

- Date responded

- Response URL

- Address

- Email

Keeping track of metrics

- audience size

- reach

- engagement

- advocacy

- What are YOUR objectives?

- Use the customer decision journey to define these

Thanks!Links to these tools and more at http://delicious.com/bethgranter/tools

@bethgranterbrilliantnoise.com

© 2013 Brilliant Noise All rights reserved