free tools for your nonprofit
TRANSCRIPT
March 2015 | www.rockitresults.com
Free (and Really
Cheap) Tools for
Nonprofits
About Matt Fieldman
www.rockitresults.com | @rockitresults
Today In the Past
VP of External Affairs, MAGNET
Volunteered in Israel, Russia
CEO, Rockit Results Jewish Federation of Cleveland
Co-founder and Board President, EDWINS Leadership and Restaurant Institute
MedWish International
Founder, Cleveland Codes Fathom
Father of Eliana (6) and Liora (4)
What Can Google Do For You?
Google Grant – AdWords + GrantsPro
Google Grant – AdWords + GrantsPro
Google for Nonprofits 101
Google Apps for Nonprofits
Reduce your IT costs and help staff and volunteers work together more effectively.
Get the job done with Google Apps for Nonprofits:
Get free access to the Google Apps suite including Gmail, Google Calendar and Google Drive
Work better with colleagues through online collaboration
Store documents in the cloud: 30GB of storage across Gmail and Google Drive
Stay connected from anywhere; securely access data anywhere
24/7 support; no hardware, no updates
Google Apps for Nonprofits is free for all members of Google for Nonprofits
YouTube Nonprofit Program
Tell the story of your organization or cause through video on YouTube.
Lights. Camera. Action:
Free, enriched version of YouTube just for nonprofits
Drive viewers to action by placing a Call-to-Action overlay directly on your videos
Customize the look & feel of your channel with your organization’s logo and branding
Google for Nonprofits 202
Google Earth Outreach
Visualize your cause and tell your story through Google’s mapping technologies.
Map out success for your organization:
Create a custom map of your project sites in 10-minutes with Google Maps
Create a narrative Google Earth movie and make it available on YouTube
Host geospatial data online with Maps Engine & publish polished maps to the web with a Google Maps Engine
grant. Learn more at Google Earth Outreach.
Collect data in the field with Android devices and Open Data Kit and map your data
Online tutorials to help you get the most out of all available mapping tools
One TodayHow does it work? Every day, we connect users with projects most likely to interest them. Users donate to projects they like and share them with their friends. The cause spreads and many will learn
about your organization and what you do. A few dollars become many as users invite their friends to donate through social media. Your nonprofit receives donations monthly through our partner Network for Good.
Why should my nonprofit sign up? Leverage the power of Google to raise awareness about the amazing things you do. Tell your story to new audiences using our simple template. Creating projects with One Today only takes about
ten minutes. No IT personnel required! Expand your donor base. One Today helps you fundraise by introducing your projects to people who are more
likely to donate to your cause. Create a social movement around your cause.
Grand List of 300+ Toolshttp://freebie.supply/
startupstash.com
Website BasicsDonors are 34% more likely to give on responsive websites.
Website Basics
1. Free domain search tools: Domainr, Wordoid, NameStation ($40)2. WordPress for your site/blog3. Strikingly.com – buy your domain, get free website4. Free Logo Generators – SquareSpace, Withoomph, even Hipster5. Yoast – SEO for WordPress6. MailChimp – up to 12,000 emails to 2,000 subscribers for free.7. Layers
19.8% of nonprofit event registrations occur on mobile devices.
Website – Advanced
1. Trello to manage a team2. Editorial Calendar online3. Portent – Content Idea Generator4. Pingdom – Free monitoring of your site and load times5. Moz Local – are you registered with all the local listing sites?6. XML Sitemap Generator7. Hello Bar – drives email subscriptions8. Sumome List Builder – utilize lightboxes to drive email signups9. Visual Ping – tracks the websites you love and notifies you when
they’ve changed.10. Canva – Stunning Graphics without being a designer.
Email fundraising accounts for 1/3rd of all revenue raised online.
Website – SEO Tools
1. Google Trends2. Ahrefs and Open Site Explorer – understand your links, and those
of your competitors3. SEO Site Checkup
PayPal mobile donations on Giving Tuesday 2014 increased 101% over 2013 in the United States and Canada.
Improve Your Digital Presence
Run Social Media
1. HootSuite – control your social media like a boss.2. Klout – rank you social media influence via a well-respected score.3. Thunderclap – Create a Movement through coordinated Social Media.
60% of millennials donate an average of $481 to nonprofits each year.
More Tools to Consider
1. Bitly – how many people are clicking on your links? Know easily.
2. RescueTime – track how you spend your time on your computer.
3. Evernote – the best combination of notepad and workspace for your life.
4. Nonprofit Tech for Good – email list with best info for nonprofit techies.
5. LastPass – autofill your life!
TechSoup
More Tools to Consider
More than 180,000 organizations have received hardware and software donations from TechSoup's donor partners. Once registered and qualified with TechSoup, nonprofits and libraries can access donated and discounted products and services from 63 technology partners like Microsoft, Adobe, Cisco, Intuit, and Symantec. Includes hardware.
Impact• $3.75 billion IT savings for NGOs around the world • 11+ million technology products distributed • 53 TechSoup Global donor partners
Reach • 208,000 organizations have received product donations • 60 countries served across Europe, South America, North America, Asia, Asia-Pacific, and Africa • 287,000 unique monthly website visitors
IFTTT (“If”)
Let IF Connect Everything in your life
Keep Learning
Keep Learning with these email lists
• SOFII – Showcase of Fundraising Innovation and
Inspiration
• Seth Godin – marketing guru. Daily inspiration and
insights.
• Daniel Pink – modern thinker on motivation, sales, and
more. Monthly email.
• Eric Barker – “Life hacks” to maximize your life. Monthly.
• Pocket – web app and phone app to save articles and read
offline.
