Free Trulia Tools to Attract More Clients

Present:

Host: Shannon ShimabukuroSenior Trainer

Today’s Agenda

Meet Charis Moreno Why Trulia? Top Free Tools for Agents Connect Market Leader to Trulia for

leads and recommendations Next Steps Questions

Welcome Charis Moreno

Trulia Senior Manager, Strategic Partnerships 10+ years in real estate

35.3 million users

8 top rated apps

89%of users are 25+

51%Earn over $75K

70%

Unique, transaction-ready audience 70% who send leads plan on moving within next 6 months

Buyers and sellers who need you2 in 3 Trulia buyers and sellers who send a lead are not currently working with an agent

Free tools to show-off your expertiseTrulia’s agent directory, must-have calculators, and free tools help you generate free leads and gives you access to the info your clients need

Before we get started… a little about Trulia

More than ever consumers are starting their home search online

90%

Consumers are starting their home search online

• 92% of all buyers use the internet in their home search

• 52% turn to the web as their ‘first step’

• 96% of buyers under the age of 44 use the Internet in their home search

• 1 in 4 of buyers found the agent they used to buy a home on sites like Trulia

But…88% of consumers still use an agent to buy a home The internet isn’t replacing agents. It’s facilitating the process of finding one

Why do consumers love Trulia?

We Help them Learn their Local Market

Research neighborhoods and

market trends

We Help them Meet the Best Agents

Nearly 1 in 4 home buyers use real estate sites to find their agent.

We Help them Find a Home They Love

#1 way that buyers find properties to visit is with

sites like Trulia

5 Free Trulia Tools You Need to Know

Show Off Your Experience & Expertise with Your Trulia Profile

Build your brand with your Trulia profile, which highlights things like…

Your specialties

Your successfully sold listings

Your current listings

Customer recommendations

Specialty skills

1

Connect with Consumers with the Find an Agent Directory

2

Complete your profile.

Always include a photo and highlight your unique skills and expertise.

Add Past Sales.

Showcase your success to prospective clients the locations and property types you specialize in.

Add reviews.

Request/Add recommendations from past clients to help generate online referrals.

Insider Tips for Ranking Higher in the Trulia Agent Directory

Get your listings seen byClaiming Your Listing

3

1. Claim your listing

2. Add photos

3. Update the status after the sale!

Highlight this in your listing presentations to help you win more clients!

Highlight Your Successfully Sold Homes!

Get invaluable data from theClient Listing

Report

4

Show your clients how you’re marketing their home and how their home is doing.

Get the Info You Need On-the-Go with the

Trulia for Agents Mobile App5

• View nearby listings and learn what

restaurants, stores, and schools are

nearby.

• Check-in to properties you’ve toured!

• Get real estate news and tips from the

Trulia Pro Blog.

• Get push notifications when you receive

new leads so you can respond instantly.

http://www.trulia.com/agents/mobile

Trulia + Market Leader

1. Automatically add your Trulia leads to your Market Leader account.

2. Send a group email asking your past clients to recommend you.

Add your Market Leader email address as your “leads” email in your Trulia profile

1. Find and copy your Market Leader email address

2. Login to your Trulia Profile and default your leads notifications to your Market Leader email address.

Get Recommendations!

Email your contacts asking them to recommend you

Add recommendations to your Market Leader website

Homework

1. Create a profile on Trulia

2. Add sold listings

3. Claim listings

4. Add your Market Leader email address to your Trulia profile for lead notifications

5. Get recommendations!

6. Register for next week’s Power Hour

Join us Next Week!

Get Out of Your Way!Discover: Reasons why we get in our own way A powerful strategy to overcome your resistance in the moment Specific action steps to move into productivity

Wednesday, 4/3010:00am PT, 1:00 pm ET

To Register: www.Learn.MarketLeader.com

Thank you for attending: Free Trulia Tools to Attract More Clients

Want More? Class Notes: Fill out post-class

survey Customer Support: 1-877-450-0088 Visit Learn.MarketLeader.com:

− Power Hour Recordings & Handouts− Short Tutorials and more!

Thank you for attending:

Free Trulia Tools to Attract More Clients

And a big thanks to Charis for joining us today!