freelance & web 2.0

Download Freelance & Web 2.0

Post on 01-Nov-2014

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  • 1. Web 2.0 @ your service
  • 2. This lecture aims to:
    • Define the concepts of convergence and web 2.0
    • Describe a series of opportunities related to using web 2.0 to promote freelancing creative services
    • Discuss and discover the key elements of a successful online portfolio
    • Illustrate how web 2.0 can serve research
  • 3. Home Media Availability - 1975
    • Product Route to home Display Local storage
    • TV stations phone TV Cassette/ 8-track
    • broadcast TV radio
    • broadcast radio stereo Vinyl album
    • Local news mail
    • Advertising newspaper delivery phone
    • Radio Stations
    • non-electronic
    Tom Wolzien, Sanford C. Bernstein & Co, 2002
  • 4. Home Media Availability post 2000 Tom Wolzien, Sanford C. Bernstein & Co, 2002
  • 5.
    • Source: IPligence.com
  • 6.
  • 7. Convergence
    • (1980s) 2005 - Convergence media culture
      • the collision of old and new media, along with the intersection of grassroots and corporate media and the unpredictable interaction between media producers and media consumers
        • expected to at a device/technological level
        • In reality: Hardware DIVERGES & Content CONVERGES
  • 8. Web 2.0
    • 2007 - Web 2.0
      • a new challenge
      • a paradigmatic shift from the media hegemony thesis to one of conversational content or presenting content, as the connection among dispersed media content
      • Media genres boundaries blurred
  • 9. Web 2.0 features
    • Websites as dynamic applications with functionalities spreading across convergent media
    • More standards (Application Programming Interface - APIs)
    • User generated content (USG)
    • User generated functionalities
    • User directed content
    • The expert prosumer = consumer + producer
      • Bottom-up hierarchy
    • Each community member is responsible for contributing information to the rest of the users (Open Source
  • 10.
  • 11. Participatory media in Web 2.0
    • 2/3 of the worlds Internet population visit a social network or blogging site
    • Social networking & blogging - 10% of all internet time.
    • Member Communities have overtaken personal Email to become the worlds fourth most popular online sector after search, portals and PC software applications
  • 12. Where to start?
  • 13. Watch out!
  • 14.
  • 15.
  • 16.
  • 17. Your portfolio
  • 18. Be creative
    • Video Sharing
    • Video streaming platforms
    • Make some money
  • 19. Social media considerations
    • A place for free expression (within some legal limits)
    • Copyright?
      • The individual creative enjoys less protection than the recognized or official creative
  • 20. Research
  • 21. Conclusions
    • Web 2.0 provides communicators with a very dynamic environment
    • Most of the online communications are multi-channel
    • Web 2.0 offers a variety of resources to develop and present you and your business online
    • Know your rights and obligations before joining any platform
    • Respect other peoples work