PasiVuorio

Entrepreneur, Consult, SW Architect and Trainer

in Digital Business & Technology

Looking for that software guru with business/sales skills and entrepreneur attitude?

About Me

Myself

38Years oldFour kids Tech freak

Entrepreneur

50% Business

Innovator

Product developer

Profile

Experience

16Years in ITLeaderHobbyist since 10Excellent Track record

+

50% Tech

Online Business

Key expertise

Cloud ServicesAgile Processes

SW Architecture

Always exceed expectations and keep what I promise.

Personal motto & goals

Mobile & embedded

Experience

My first assignment was to code NFC reader application for Helsinki – region: still used million times per day with close to zero errors.

At the end I was designing and leading a whole new product family of Buscom: Embedded Linux, Windows CE and PC based devices.

After changing job, my first tasks were to design the E2E architecture of many realtime comms systems like VOIP.

I was leading a multinational project with more than 50 members to develop video services for mobile.

Running the PMO (project mgmt office) to develop the tools and agile processes of Ixonos.

Founded my own company to develop new generation marketplaces and ecommerce systems from the scratch. Currently as CEO, but still actively participating development.

Digital Business

Business environment today is changing faster than ever due to digitalization, cloud services and rush of cost effective SaaS based IT services. I have been breathing this change for 10 years already both as technologist and entrepreneur. Digital commerce has been my main area last 4 years. If you need help in this transformation or feel that simple IT projects should not cost Millions, I am the person to tell you how things work today.

Monetising

Online

eCommerce &

Marketplaces

Social Media

Technology

Cloud Services

Responsive Web

SW Architectur

es

I Provide Consulting and Training in

Product Creation

During 16+ years of hands on software development I have seen both good and bad ways of doing software and leading projects. Based on this experience I have developed my own “agile” way of managing software projects and building an architecture that allows maintainability for upcoming decades. I understand technologies very broadly from low level drivers to modern web technologies and thus can help in development end-to-end.

Key Technical Expertise

Server Side Client Side

Application

Cloud Infra

Databases, Middleware• SQL/Relative databases• NO-SQL (MongoDB, Graph databases)• Memcache, OAUTH, • API’s (XML, JSON, REST)• IMS/SIP

Mobile NativeBrowser Tech

Client AppsDozens of applications architected, both

embedded and web technologies

HMTL5 CSS

Javascript/JQuery

Middleware• TCP/IP, Realtime Comms, Video, Security• Browser, Javascript engines/extensions• UI Frameworks, XML, XSLT, RSS…• Payments, NFC

Drivers / HW• Protocols, Smart Cards, Audio/video

Symbian Android

Linux / Embedded

3rd party Integrations• CRM• Social Media• Payments• Analytics/perf• eCommerce

Ruby Python

J2EE PHP

AWS CDN DNS ELB Cache

Digital Strategies for the Publishers

How to build your online audience and traffic?

And how to monetise it?

Banner Ads

Affiliate Marketing

Paywalls

eCommerce

Consumer Services

Premium Content

Marketplaces

Freemium

If getting good audience today is difficult, it is even more difficult to turn them into money flow. Fierce competition in digital advertising has brought prices down and advertisers in general are not willing to pay anything but results. It has been my main work for last two years to find new ways of bringing more money to publishers, whether that’s by banner ads or something more intelligent. Here are few things that I have analyzed:

Providing slowly updated, static content is not anymore enough for luring todays online users into your site. There is a huge overload on the content provided in the internet and people choose the ones to use based on the value of the content or how well it entertains them. And in order to provide more value, you have to profile your target audience well. Based on my experience with many premium publishers, I can help you to effectively build your audience eg. by:

1. Defining content strategies and ways to optimise it

2. Analysing the target audience and setting metrics and tools to follow them

3. Help on reaching the audience and bringing them back by help of social media, email marketing and content marketing

4. Building interactivity, communities and other forums that engage the audience better

5. Using paid traffic to increase your revenue

eCommerce and Social Commerce

eCommerce Consulting Social Commerce / GraphThey say that best way to learn something is to do it yourself – I have definitely done that. Implementing an eCommerce platform from scratch and providing that to more than 500 customers has taught me big deal on eCommerce and what makes it successful. I can tell you e.g on:

1. How to setup eCommercebusiness, selecting right platform, picking and prioritising features

2. Building or outsourcing an eCommerce site

3. Setting analytics and metrics

4. eCommerce marketing5. Content marketing

Social graph (your friends) and Interest graph (strangers with same interests) are important part of any service design – especially eCommerce and media where they can be combined with services own data to improve targeting.

Vuole was the first company in Europe to build webstores inside Facebook – something that was projected to be big! It never did turn to money, but we learned a lot how the social graph works both as technology and channel. And more importantly: we learned what doesn’t work.

Savalanche’s service portfolio~1,5y ago. Since that we have concentrated on marketplaces, butthat represents my expertise well.

Cloud Based Web Services

AWS

CDNCach

eNo-SQL

Scaling

Cloud service analysis Mobile / Responsive Applications

I have extensive knowledge on building Cloud based services and doing cloud related consulting for services having billions of requests monthly. I can provide e.g. following services

1. Designing Cloud architecture2. Migrating from legacy systems to

cloud3. Selecting right cloud provider

(price/performance analysis)4. Private vs. Public cloud analysis5. Plan data security / robustness

EC2S3

SaaSPaaS

Whether you are planning a new service or updating existing ones, todays web frameworks like Ruby In Rails and Cloud services provide a fast way to build applications on robust technologies used by top internet services. The development of markup languages allows also easy and cost effective deployment of mobile services on top of browser. I have been developing multiple mobile applications as native applications and responsive web applications. Contact me if you need help in developing your application.

Architecture Design & Analysis

E2E Architecture Design Performance, Robustness, Security

I have spent big chunk of my career to build architectures for major end-to-end services like VOIP and Video-on-demand: to do that I had to learn a lot on internals of mobile devices, networks and quality of service in them, security and of course service backends. All of them have their basic constraints which you have to understand in order to create working e2e service for customers. If you want to leverage this experience in your own development, I can help with e.g. following tasks:

1. Creating architectures for the mobile or embedded devices – including native and Java/scripting languages

2. Designing web based architectures (client+server)

3. Designing new and analysing existing end-to-end architectures or part of them.

Big part of the E2E architecture design consists of managing the overall performance, robustness and security of the service. These create the foundations for user experience and trust. In this area I’m experienced with following tasks:

1. Overall E2E performance or robusness: analysing network / application performance and architecture.

2. Scaling: hooking service with performance analysis tools and doing load testing to find out how service scales to traffic peaks and looking for bottlenecks.

3. Database performance : optimising SQL, improving how queries are made, caching.

4. Security analysis: how secure your service is? Finding weak spots, analysing data confideality.

5. Hunting hard to find bugs – so far there isn’t one that I hadn’t found.

(Agile) Project Management

Agile Project Management Lean/Agile Startups

I have been active Agile-practionist even before it was called “agile”. First scrum-based project I led was 2007 and since then I have been participating dozens of agile projects, most of them in my role in project management office of Ixonos. There I also actively developed the processes and metrics/tools for subcontracting projects. With experience gathered in these tasks I can help you to:

1. Ramp up Agile processes in your organisation

2. Act as a Product Owner or Scrum Master in projects

3. Help improving the processes and metrics

Lean startup process is a product development process aimed for ramping up quickly a working product and then develop it continuously together with customers. It takes agile processes into next level by introducing faster learning cycles also on business development side: build quickly working prototypes, test them with customer and measure what works and what not.

Lean startup methodologies can be also applied to development projects in larger enterprises also, I can tell you how.

Learn

Build

Measure

Prices and contact information

Assingment length Minimum billing Consult Architect / PM

Development / other

< 2 day 1 day 130€/h - -

< 2 weeks 3 days 120€/h 115€/h -

< 2 months 2 wk 110€/h 105€/h 95€/h

Long term projects > 2 months

Billed monthly 100€/h 95€/h 85€/h

Phone +358405503173

Email pasi@vuor.io

LinkedIn fi.linkedin.com/in/pasivuorio/

Price table

Contacts

Role

Need Full Team?

DesignDevelop

ment

Testing

Need Full Team?

Design & Front-End

Aki Ruikkala

Tiago Luchini - Architect / PM

Juhana Pirnes – Rails developer

Minna Öfverberg - Rails dev / testing

Development& Techology

At Vuole we can create modern web/mobile applications from idea to working product faster than anyone!

Experienced designer who can create modern web user interfaces that are both easy to use and impressive!

Extremely skilled software professional and consult who can both tell you what to do and do it for you.

Team