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Carl Fremont EVP, Global Media Director Building Relationships NOT Targets

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Carl FremontEVP, Global Media Director

Building RelationshipsNOT Targets

Current Headlines

It’s Big Business !

$1.3 Billion - 2011

$2.6 Billion - 2014

eMarketer, 2/2010

> Ask for data, use wisely

> Don’t Be Abusive

> Stay Current

> Embrace Self-Regulation

> Educate Consumers

> Data Volume Explodes

> Responsible Data Use

> Privacy Concerns Ease

>Relationships Get Built

2015

> Beyond the Cookie

Questions/ Thoughts