French Connection

French Connection current Corporate Social Responsibilities

• In the UK, the business meets its responsibilities under the packaging waste regulations through membership of Valpak.

• Wooden hangers are sourced from sustainable sources and we do not give them away with the products.

• Reduction in packaging materials for finished goods i.e. no plastic banding, no inner cartons;

• Plastic returnable tote bins for shipping to our own UK stores to reduce cardboard.

• Plastic and cardboard waste is collected from our UK stores for recycling.

Made In England Limited Edition Range

A third of consumers are prepared to consider green factors when purchasing clothing or accessories. Women and 25-34-year-olds are the most environmentally aware.(Mintel.2012)

French Connection target demographic is ABC1 women between 25-35 years old.

Inspiration: sewing thread, weaves = playful look

Black and white for a refined and classic look

LOGO

Garment Pricing Tag

Video Campaign

The idea was to remind customers of the production process of clothing, in order to sensitize about the lives involve behind

garments production.While being playful and colorful.

The choice of just shooting hands was to accentuate the craftsmanship involve in clothe making as well as not restricting

viewers with identifying themselves or not people.