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FREQUENTLY ASKED QUESTIONS

ADOBE PRODUCT GUIDE Adobe Consumer & Business Sales

Version 2.0 Revised Date: 20 April 2017 JAZ

Proprietary to Adobe Consumer & Business Sales Version 2.0 Adobe Systems Incorporated Adobe Product Guide Revised: 20 April 2017 JAZ Page 1 of 17

ADOBE C&B SALES ADOBE PRODUCT GUIDE

INTRODUCTION A deep knowledge of Adobe products is not necessary to be successful as an Adobe Direct Sales Agent. On the contrary, deep product knowledge can actually become a hindrance to sales performance. But some fundamental product knowledge is vital to success in the role. For the most widely used desktop applications, all Adobe Direct Sales Agents are expected to be able to:

• Explain what each product is and what it does in a few sentences • Describe who uses it and what they do with it • Identify other tools (products, apps, services) that are often paired with it as part of a creative

workflow This guide is designed to help you achieve those learning objectives.

Continued on next page



TABLE OF CONTENTS

PHOTOSHOP CC............................................................................................................................................. 3

LIGHTROOM CC ............................................................................................................................................. 4

ILLUSTRATOR CC ........................................................................................................................................... 5

INDESIGN CC ................................................................................................................................................. 6

PREMIERE PRO CC ......................................................................................................................................... 7

AFTER EFFECTS CC ......................................................................................................................................... 8

DREAMWEAVER CC ....................................................................................................................................... 9

MUSE CC...................................................................................................................................................... 10

ANIMATE CC ................................................................................................................................................ 11

ACROBAT PRO DC........................................................................................................................................ 12

PRODUCT INDEX .......................................................................................................................................... 13



PHOTOSHOP CC

WHAT IS PHOTOSHOP CC? Adobe Photoshop is the world’s leading digital image and graphics editing program. Just about every digital creative project has Photoshop at the center of the process. It contains a set of powerful tools to select portions of an image; remove, replace, or retouch elements of an image; crop and resize; enhance and adjust light, color, balance and tonal qualities; add artistic effects; and draw, paint, and add typography.

WHO USES PHOTOSHOP CC? Photographers such as photojournalists and freelance photographers specializing in weddings, portraits, commercial advertisements, fashion, sports, landscapes and fine art photography. Amateur photographers may also spend a lot of time experimenting creatively with Photoshop. Graphic Designers whose creative work may include websites, brochures, advertisements, newsletters, magazines, signage, packaging, t-shirts, and posters. They work as freelancers or are contracted or employed full-time. Web Designers and Interactive Designers who use Photoshop to design graphics for web sites and apps. Various professionals in many fields that use 3D graphics and motion, including those working in filmmaking, manufacturing and product design, medicine, the sciences, architecture, and construction. FOR MORE INFORMATION Top features System Requirements

OFTEN PAIRED WITH PHOTOSHOP CC Lightroom: Photographers use Lightroom to import, tag, and organize their photos. They do the detailed editing work in Photoshop, and then switch back to Lightroom to make final enhancements and adjustments and to export their work. Illustrator: Graphic designers often use Photoshop and Illustrator together in their creative work, whether for print or digital media. Muse: Web designers use Photoshop to create the graphics for their web sites and user interfaces built with Adobe Muse. Mobile apps: Creative professionals use mobile apps to capture ideas on-the-go and to extend their creative workplace, giving them the freedom to do their creative work anytime from anywhere. Photoshop Mix allows graphic artists to combine and cut out images, apply looks, and make non-destructive edits from their iPad or iPhone. Photoshop Sketch is a drawing app for the iPad that includes natural drawing tools and custom brushes.


https://www.adobe.com/products/photoshop/features.html

https://helpx.adobe.com/photoshop/system-requirements.html



LIGHTROOM CC

WHAT IS LIGHTROOM CC? Adobe Photoshop Lightroom is an image management and digital darkroom application designed specifically for professional photographers. They use it to import, organize, tag, and search for their digital images; make adjustments and minor edits to their images; and prepare their images for print, slideshows, or the web.

WHO USES LIGHTROOM CC? Professional photographers work in a range of specialties from portraits to photojournalism, often as sole proprietors or in small businesses. They usually work under time pressure and handle large numbers of images. They are very concerned with workflow efficiency, cost control, quality of results, and effective tools for sales and marketing. Many are technologically savvy. Advanced amateur photographers are knowledgeable, skilled photographers for whom photography is a passion and a creative outlet. Typically, they own a digital camera, have a large number of images, and have relatively high disposable incomes. FOR MORE INFORMATION Top features System Requirements

OFTEN PAIRED WITH LIGHTROOM CC Photoshop: Photographers might start their creative workflow in Lightroom by importing, tagging, or searching for an image. They switch to Photoshop to handle the detailed editing work, then switch back to Lightroom to make final enhancements, adjustments, and to export their work. Lightroom Mobile: This mobile app version of Lightroom empowers photographers to edit, organize, and share their images anytime and anywhere by automatically syncing their work with the Lightroom desktop app through the Creative Cloud Photography plan.


https://www.adobe.com/products/photoshop-lightroom/features.html

https://helpx.adobe.com/lightroom/system-requirements.html



ILLUSTRATOR CC

WHAT IS ILLUSTRATOR CC? Adobe Illustrator creates vector art and illustrations for print and digital media using advanced, precise drawing and typography tools.

WHO USES ILLUSTRATOR CC? Designers who create visuals for brochures, ads, newsletters, magazines, signs, packaging, websites, t-shirts, and posters. Web designers who work on the front end of the web production process. They create text, images, graphics, and video content and hand their work off to developers who will add full HTML, CSS, and JavaScript functionality. Video editors who assemble video content from live-action video footage, still images, and sound and music. Projects range from short form (commercials and short films) to broadcast programming, event coverage, and feature films. Cartographers who create maps with Illustrator’s precise vector drawing tools Motion graphics designers and visual effects (VFX) artists who include animators and designers who create commercials, broadcast graphics, film titles, and other content. FOR MORE INFORMATION Top features System Requirements

OFTEN PAIRED WITH ILUSTRATOR CC Photoshop: Graphic designers often use Photoshop and Illustrator together in their creative work, whether for print or digital media. Typekit: Finding the right font is an important part of a designer’s creative work. Typekit is a subscription-based library of high-quality web fonts. Muse: Muse is built specifically with designers in mind, enabling them to build their own websites without the need to write any code. Designers may use Illustrator, Photoshop, Typekit and other tools to create the visual content they will use for their websites. Mobile apps: Creative professionals use mobile apps to capture ideas on-the-go and to extend their creative workplace, giving them the freedom to do their creative work anytime from anywhere. Illustrator Draw creates freeform vector designs. Illustrator Line is used for precision drawing and drafting. Shape CC is used to create custom vector shapes.


https://www.adobe.com/products/illustrator/features.html

https://helpx.adobe.com/illustrator/system-requirements.html



INDESIGN CC

WHAT IS INDESIGN CC? Adobe InDesign is used for professional page layouts for publications such as magazines, newspapers, books, catalogs, posters, flyers, and brochures. It creates layouts quickly and efficiently with built-in precision creative tools and an intuitive design environment. It is used to design these publications, format them, and prepare them for publishing for print, online, or to mobile devices.

WHO USES INDESIGN CC? Writers and editors work for newspapers, magazines, and book and catalog publishers. They are interested in ways to speed up the production cycle, so time-saving features are important to them. Layout Designers are responsible for integrating all of the text, graphics, illustrations and other content into a publication. They deal with the placement, arrangement, and style of the content. Printers are experts in the art and science of transferring ink to paper. They are concerned with how well the printed copy remains faithful to the electronic copy. Small business desktop publishers are very sensitive to production costs and are eager to keep up with emerging technologies to grow their business. FOR MORE INFORMATION Top features System Requirements

OFTEN PAIRED WITH INDESIGN CC InCopy: Writers and editors use InCopy to write and edit their text. Their InCopy files are linked to the master layout in InDesign so they can work together on the same piece without overwriting each other’s work. Photoshop, Illustrator, and Typekit: Photos, graphics, artwork, and fonts created in these tools (and their mobile app companions) are imported into InDesign for use in digital and print publications. A Layout Designer uses InDesign to take these artistic elements and the text from InCopy to create a layout and prepare the publication format. Comp CC: This mobile app is used to create layouts on your iPad using assets from your Creative Cloud Libraries and fonts from Adobe Typekit.


https://www.adobe.com/products/indesign/features.html

https://helpx.adobe.com/indesign/system-requirements.html



PREMIERE PRO CC

WHAT IS PREMIERE PRO CC? Adobe Premiere Pro is used for professional video production to capture, edit, and deliver video online, on air, on disc, or on device. It may be used for creating full-length motion pictures, film shorts, commercials, and video productions for special events and business communication. Users can collaborate on the production process from scriptwriting to editing, encoding, and final delivery.

WHO USES PREMIERE PRO CC? Motion graphics designers include animators and designers who create commercials, broadcast graphics, film titles, and other motion content. Visual effects (VFX) artists include animators and compositors who create 3D elements, live footage, and synthetic elements used to enhance the visual impact of films, TV shows, and commercials. Video editors assemble video content from live-action video footage, still images, and sound and music. Their projects include commercials, short films, broadcast programming, sporting event coverage, and feature films. FOR MORE INFORMATION Top features System Requirements

OFTEN PAIRED WITH PREMIERE PRO CC After Effects: A post-production digital video tool used for digital visual effects, motion graphics, and compositing (the combining of visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene). Prelude: Used to review, import, log, select, and export tapeless media. Audition: Used to integrate audio tracks and effects into video. SpeedGrade: Used to manipulate light and color grading in video footage. Hue CC: A mobile app used to capture and share production-quality lighting and color schemes and then apply those looks on a Premiere Pro or After Effects project via Creative Cloud Libraries. Story CC Plus: An online service with screenwriting, reporting, and scheduling tools allowing video professionals to share projects and collaborate online.


https://www.adobe.com/products/premiere/features.html

https://helpx.adobe.com/premiere-pro/system-requirements.html



AFTER EFFECTS CC

WHAT IS AFTER EFFECTS CC? Adobe After Effects is the industry-leading post-production video tool used for digital visual effects, motion graphics, and compositing.

WHO USES AFTER EFFECTS CC? Motion graphics designers include animators and designers who create commercials, broadcast graphics, film titles, and other content that uses motion and sound to communicate ideas and capture emotions. Visual effects (VFX) artists include animators and compositors who composite 3D elements, live footage, and synthetic elements used to enhance the visual impact of films, TV shows, and commercials. Video editors assemble video content from live-action video footage, still images, and sound and music. Their projects include commercials, short films, broadcast programming, sporting event coverage, and feature films. Interactive designers create interactive web content including video content for the web. FOR MORE INFORMATION Top features System Requirements

OFTEN PAIRED WITH AFTER EFFECTS CC Premiere Pro: Used for professional video production to capture, edit, and deliver video online, on air, on disc, or on device. Prelude: Used to review, import, log, select, and export tapeless media. Audition CC: Used to integrate audio tracks and effects into video. SpeedGrade CC: Used to manipulate light and color grading in video footage. Hue CC: A mobile app used to capture and share production-quality lighting and color schemes with iPhone then apply those looks on a Premiere Pro or After Effects project via Creative Cloud Libraries. Story CC Plus: An online service with screenwriting, reporting, and scheduling tools allowing video professionals to share projects and collaborate online.


https://www.adobe.com/products/aftereffects/features.html

https://helpx.adobe.com/after-effects/system-requirements.html



DREAMWEAVER CC

WHAT IS DREAMWEAVER CC? Adobe Dreamweaver is a web development tool used to build and maintain websites and apps. Developers can create with code or in WSIWYG mode (What You See Is What You Get) and create web pages for multiple devices simultaneously.

WHO USES DREAMWEAVER CC? Web Developers (Programmers) are responsible for the programming and functionality of the site and distributing the content to the web. They also test and debug the performance of web pages and the applications in them. FOR MORE INFORMATION Top features System Requirements

OFTEN PAIRED WITH DREAMWEAVER CC Muse: A web designer or a User Interface (UI) Designer might design the look and feel of a website in Muse, then hand it off to a developer who would use Dreamweaver to add the advanced functionality requiring code. Animate: Used to build animation and interactive elements for web sites and apps. Photoshop, Illustrator, and Typekit: Photos, graphics, artwork, and fonts created in these tools (and their mobile app companions) can be imported into Dreamweaver for use in the development of a web site or app.


https://www.adobe.com/products/dreamweaver/features.html

https://helpx.adobe.com/dreamweaver/system-requirements.html



MUSE CC

WHAT IS MUSE CC? Adobe Muse is a web design tool built specifically for designers, enabling them to create and publish HTML websites for desktop and mobile devices without writing code. Muse employs easy-to-use sitemaps, master pages, and drag-and-drop workspaces that let you work quickly and intuitively without the need to outsource to developers (programmers).

WHO USES MUSE CC? Web Designers create the look and feel of web pages. They may create the text, graphics, video, and interactive elements. User Interface (UI) / User Experience (UX) Designers design user interfaces for web sites, apps, electronic devices, and other hardware and software, with the focus on maximizing the user experience. FOR MORE INFORMATION Top features System Requirements

OFTEN PAIRED WITH MUSE CC Photoshop, Illustrator, and Typekit: Photos, graphics, artwork, and fonts created in these tools (and their mobile app companions) can be imported into Muse for use in the design of a web site.


https://www.adobe.com/products/muse/features.html

https://helpx.adobe.com/muse/system-requirements.html



ANIMATE CC

WHAT IS ANIMATE CC? Formerly known as Adobe Flash, Adobe Animate allows you to design interactive animations and publish them to multiple platforms — including Flash/Adobe AIR, HTML5 Canvas, WebGL, or even custom platforms — and reach viewers on broadcast TV or virtually any desktop or mobile device.

WHO USES ANIMATE CC? Web designers who work on the front end of the web production process. They create text, images, graphics, and video content and hand their work off to developers who will turn them into final HTML, CSS, and JavaScript content for distribution over the web. Web application developers who work on the back end of the web production process. They focus on building rich Internet applications (RIAs) and interactive experiences on the web. They also test and debug application functionality and performance. User Interface (UI) / User Experience (UX) Designers design user interfaces for web sites, apps, electronic devices, and other hardware and software, with the focus on maximizing the user experience. FOR MORE INFORMATION Top features System Requirements

OFTEN PAIRED WITH ANIMATE CC Dreamweaver or Muse: Both of these tools may incorporate animations or interactive elements created in Flash Pro into their website designs. Flash Builder Premium: This desktop app is often used by developers to code Flash elements for iOS, Android, and BlackBerry. Illustrator or Photoshop: These may be used to create the element to be animated or the interface design itself, with Flash Pro bringing the art or design to life.


https://www.adobe.com/products/flash/features.html

https://helpx.adobe.com/flash/system-requirements.html



ACROBAT PRO DC

WHAT IS ACROBAT PRO DC? Adobe Acrobat Pro DC lets you view, create, edit, print, and manage PDF files. Many people think it’s only for creating PDFs but in fact it can do a lot more. Some people describe it as the essential “Swiss Army Knife for Document Management” where most users only know about the cutting knife (the PDF conversion tool). It can perform a wide range of functions with PDFs that a lot of people don’t know about.

WHO USES ACROBAT PRO DC? Legal Professionals often want to work with PDFs for their versatility and flexibility as well as their security and redaction features. Document Managers & General Business Users who want to work with PDFs, reduce paper processes, and collaborate with others. Government workers interested in converting to searchable PDF documents and portfolios. Security features are important to them, including the redaction tool, digital signatures, and watermarks. Teachers, Students and Administrators interested in sharing files with others while possibly restricting some functions such as editing and printing. They may also be interested in fillable forms and conducting surveys. Creative Professionals who want to be able to share their work and manage approvals and replace paper-based review processes. FOR MORE INFORMATION Top features System Requirements

OFTEN PAIRED WITH ACROBAT PRO DC MS Office Tools: Anyone using Microsoft Office tools such as Word, Excel, and PowerPoint will find Acrobat DC to be a useful companion. The combination of Acrobat DC and Office lets users easily move content from popular Office applications, such as Microsoft Word, Excel and PowerPoint, to Acrobat and back again, avoiding the frustration associated with content stored in different file types. Acrobat DC and Office together reduce the time spent on document tasks, such as retyping or reformatting, letting workers focus on higher value activities. The ability to quickly pull together content from different source files gives staff more time for analysis and sharing insights. Creative tools such as Illustrator and Photoshop: Creative professionals use Acrobat to submit proofs of creative work for review and approvals.


https://acrobat.adobe.com/us/en/pricing/pricing-compare-plans.html?promoid=KRNAV

https://helpx.adobe.com/acrobat/system-requirements.html



PRODUCT INDEX

A brief description of other Adobe desktop apps, mobile apps, and online services, both past and present, for your reference. Red titles are included in a Creative Cloud membership (desktop apps) or integrated with Creative Cloud (online services and mobile apps). Acrobat Standard DC: Desktop app. Create and edit PDFs, add comments, add digital signatures, create fillable forms. Acrobat.com: Online services. A collection of online PDF conversion and exchange tools. Includes PDFPack, ExportPDF, and SendNow. Audition CC: Desktop app. Audio recording, editing, mixing, and audio effects. Authorware: Desktop app. Develop eLearning courses. Still sold but no longer developed. Sell these customers Captivate instead. Behance: Online service. A showcase for photography, graphic design, illustration, and fashion. Get inspiration and publish your work. Bridge: Desktop app. Find, sort, filter, and organize photos, graphics, videos, and other digital assets. Brush CC: Mobile app. Create custom brushes from photos you capture on your iPhone or iPad. Business Catalyst (Web Hosting): Online service. Build websites, online stores, and customer databases. Includes e-mail marketing, reporting, and analytics. Captivate: Desktop app. Author eLearning courses, software demonstrations and quizzes. Integrates with most learning management systems. Captivate Prime: A Learning Management System (LMS). Access training content on desktop, mobile devices, or offline. View course progress. Create a stimulating learner experience through gamification. Run reports to track user e-learning progress. Capture CC: Mobile app for Android, iPhone and iPad. Capture, edit, and share design assets including brushes, colors, filters and shapes.




Character Animator CC: Create 2D characters in Photoshop and Illustrator and bring them to life in this desktop app. Act out movements and record your voice using your webcam and microphone. Character Animator tracks your facial expressions and motions in real time, so when you smile, your character does too. ColdFusion: Desktop app. Build web applications for moderate traffic on a single server. Color CC: Mobile app. Capture color combinations on-the-go on your iPhone or iPad. Comp CC: Mobile app. Create layouts on your iPad using assets from your Creative Cloud Libraries and fonts from Adobe Typekit. Connect: Online service. A web conferencing platform for web meetings, eLearning, and webinars. Transfer these calls to the Adobe Enterprise team. Contribute: Desktop app. Collaborate on creating and editing web pages together. Digital Publishing Suite: Online service. Publishes InDesign creations for the iPad without writing code. Director: Create and publish compelling interactive games. Edge Animate: Create interactive and animated web content. Intended to succeed Flash. Edge Code: A code-based HTML editor designed to complement the other Edge tools and services. Edge Inspect: Quickly preview and inspect web designs on mobile devices. Edge Reflow: Create and resize web sites for all devices without writing code. Edge Web Fonts: Free fonts for web documents. ExtendScript Toolkit: Desktop app. JavaScript development and execution. For use with scriptable Adobe desktop applications. Extension Manager: Desktop app. Easily install new extensions and manage the ones you already have. Fireworks: Desktop app. Image editing for websites and apps. No longer updated. CS6 version was last available. Flash Builder Premium: Desktop app. Coding for Flash apps for iOS, Android, and BlackBerry.




Flash Media Server: Delivers media to multiple platforms and devices. Transfer these customers to Adobe Enterprise team. Font Folio: A collection of over 2,400 fonts. FrameMaker: Desktop app. A document processor for writing and editing large and complex technical documents with a lot of cross-referenced information. Used by technical writers. FreeHand: Desktop app. Create vector graphics for professional illustration. Still available, but you should steer these customers toward Illustrator. Gaming SDK: Desktop app. A collection of frameworks, code samples, and learning resources to create and deliver ActionScript games on multiple devices. GoLive: Desktop app. Was a web site management application. Now discontinued and replaced by Dreamweaver. Hue CC: Mobile app. Used to capture and share production-quality lighting and color schemes with iPhone then apply those looks on a Premiere Pro or After Effects project via Creative Cloud Libraries. Illustrator Draw: Mobile app. Create freeform vector designs on your iPad or iPhone. Illustrator Line: Mobile app. Precision drawing and drafting. DISCONTINUED. InCopy CC: Desktop app. Word processor. Collaborate with copywriters and editors. Tightly integrates with InDesign. InDesign Server: A layout and composition engine for automated publishing. Refer these customers to a reseller. Ink & Slide: Hardware. Creative Cloud pen and digital ruler. Lightroom for mobile: Mobile app. Edit and organize images anywhere. LiveCycle: An enterprise server platform that provides the tools required to design, implement, and automate the documents and processes used by a large organization. Refer to a reseller on Adobe.com or have them call 800-685-3644. LiveCycle Designer ES4: Easily author form and document templates that combine high-fidelity dynamic presentation with sophisticated XML data handling.




Media Encoder CC: Ingest, transcode, create proxies, and output any format you can imagine. This powerful media management tool allows you to work with media in a unified way across applications. Tight integration with Adobe Premiere Pro CC, After Effects CC, and other applications provides a seamless media processing workflow. OnLocation: Previously bundled with Premiere Pro. Now discontinued and replaced by Prelude. PageMaker: Desktop app. Desktop publishing program. Still sold but no longer developed. Sell these customers InCopy or InDesign. PhoneGap: Build apps independent of device-specific platforms; compile and package them for iOS, Android, and Windows Phone. Photoshop Elements: Desktop app. Used by hobbyists to edit and manipulate photos. Photoshop Extended: Desktop app. Included with some Creative Suite editions. Extended included extra 3D image creation, motion graphics editing, and advanced image analysis. Much of this functionality has now been incorporated into Photoshop CC. Photoshop Fix: Mobile app. Image retouching and restoration on iPad or iPhone. Heal, smooth, liquify, lighten, other edits and adjustments. Photoshop Mix: Mobile app. Combine and cut out images, apply looks, and make nondestructive edits on your iPad and iPhone. Photoshop Sketch: Mobile app. Drawing app for the iPad that gives you natural drawing tools and custom brushes. Prelude CC: Desktop app. Import, metadata ingest, logging, and rough cuts for any video format. Premiere Clip: Mobile app. Create videos on your iPhone or iPad; on-the-go video editing. Premiere Elements: Desktop app. Used by hobbyists to edit and enhance video. Presenter: Desktop app. Enhance MS PowerPoint slides with audio, video, tables of contents, quizzes, and more. Portfolio: Online service. Build and manage a fully customizable professional portfolio with your own unique URL.




RoboHelp: Desktop app. A help authoring tool used to create knowledgebases and online help reference systems. Scout CC: Desktop app. Profile flash games on the web and mobile devices. The successor to Adobe Flash Builder. Any SWF file, regardless of whether it runs on mobile devices or in browsers, can be quickly profiled with no change to the code — and Adobe Scout quickly and efficiently detects problems that could affect performance. Shape CC: Mobile app. Create custom vector shapes. Slate CC: Mobile app. Turn any document into a beautiful visual story. Soundbooth: Desktop app. Basic audio editing. Customize music and add sound effects. Discontinued and replaced by Audition. SpeedGrade CC: Desktop app. Manipulate light and color grading in video footage. Often paired with Premiere Pro and After Effects. Story CC Plus: Online service. Develop brilliant stories faster with powerful screenwriting, reporting, and scheduling tools. Share projects and collaborate online. Typekit: Embed fonts into online documents. Voice CC: Mobile app. Creates animated videos.

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