fresh content - user generated content and search visibility
DESCRIPTION
Fresh Content = content search engines desire. If search engines find fresh content they display it in their real-time results. Content like communities, blogs, reviews, social media pages can all be indexed by engines and displayed for your converting keywords - and maybe even go viral. Two case studies - one B and B and one B to B.TRANSCRIPT
Fresh ContentUser Generated Content
Barbara CollCEO, WebMama.com
Search Engine Marketing Services
Fresh Reviews
Did you ask forconsumer
engagement?
Yosemite Rose Cottage B&B
- Trip Advisor Reviews
- Negative
- Sparse
“I won’t read them”Kate, Owner
but the engines do……………………
Point this out. Use it on site.
Have a sense of humour about your
pets.
Real-Time Communication
Are you constantly feeding the search beasts?
VMwareVirtualization
PC on a MAC - Fusion
Provide the community
Engage with the community
Spread the word
Suggest an action
Indexable Communities
User-Generated Content. Threads created, and responded to, on a minute-by-minute basis. Being found in past 24 hours by
Google search.
Fusion TwitterResponses to User-Generated Content creating more content. Being found by twitter search
function.
Fusion Blogs
o http://blogs.vmware.com/teamfusion/
User Generated Content. Blog postings with
comments.
Social Media Blanket Coverage
o http://www.vmworld.com/community/socialmedia/
Get Visible
Dominate the Search Results
Barbara C. Coll, CEOWebMama.com Inc. www.webmama.comblog.webmama.com