fresh credentials
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fresh Advertisinf Agency CredentialsTRANSCRIPT
Marketing Communications
Agency
To tell about fresh. Index
Where are we from?
Our people
What do we do? The way we work & manage projects
Our clients. Some cases we‟ve done
Integrated campaign
Events. Outdoor. Indoor. Corporate. Show/exhibitions
Promo
PR
Contact us
First Silver Effie in BTL area, 2006
Twice Grand Prix in „Silver Mercury‟
International BTL Contest & number of other
BTL festivals awards
Flash mob technology usage, 2003
Launch of BTL agency provided integrated
communications, 2002
The biggest Art show, Maidan
Nezalezhnosti, 2005
Pattern of national branded holiday,
“Oleinitsa”, 2002
130 000 hand prints for national football
team support, 2005
What to know about us
Branded open air movie show, 2010
In real type mode creation of concept car,
which has brand characteristics, 2008
Fresh people
Strategy.
Team inspiration
Integrative
multi tools
campaigns
PR support Promo/Digital
Exhibition &
VIP events
Event
expertize
What we do
Our field to play is direct to consumer route
We use mix of BTL tools
We are to solve your business tasks
We pave the way to talk to your
consumer
We create integrated marketing campaigns
How we work
Create Key campaign concept idea
Form key message
Combine mechanics
Manage project
Sponsorship
PR
Promo Digital
Show Biz
Marketing
Event
Communication Mix
Tools
Client
Venues, equipment,
celebrities,
catering, artists
Project
manager
Digital
Project team
fresh Implementation Process
Creative
Production
PR
HR department
Producers
Promo-personal casting and
managing
Branding,
decorations,
presents, special
constructions, POSM
PR strategies, Media
relations
WWW
CRM
2.0
Concept
Design
Copywright
We are proud to work with
• Unilever:
HPC. Rexona. Timotei, Clear vita ABE
Food. Lipton.
• Wizz Air
• IndesitCo. Indesit. Ariston
• Ferrero. Rocher. Kinder
• Beeline
• JTI
and others…
fresh Awards
Integrated Campaign
Rexona Men V8
Implementation:
Coverage of each step of Concept Car creation.
Overview in auto magazine
Special radio project. Cars related show
WOM
Leafleting in traffic
Objectives:
Build masculinity image for Rexona Men deo
Deliver strong link between Rexona Men V8 and real
men world full of sport cars spirit
Idea:
Create Concept Car as a metaphor and a pattern of
deo power in real time
Rexona Men V8
Activation:
Buy RM V8 balloon - Scratch the upper layer and find a
code
Log www.rexonaV8.com.ua
Come to see RMV8mobile and be in master class of
extreme driving in your city
Integrated Campaign
Integrated Campaign
Rexona Crystal
Objectives:
Promo support all deos in “high season”
Deliver strong link between Rexona and fashion world
Idea:
Cooperation with Ukrainian designer – black dress is
ideal in all life situations
Implementation:
Promo site with fashion news
Paparazzi “hunting” for stylish girls in black dress at
streets of Ukrainian cities
Social media marketing – blogs, Facebook, Vkontakte,
Product delivery for press
Sponsorship of IVANOVA show at Odessa Fashion
Week
Integrated Campaign
Activation:
Buy RFW – register bar-code using short sms number
or at site.
Daily – clutch. Weekly – designer‟s dress.
.
Integrated Campaign
Event:
Black Dress Day
Branded concept event
IVANOVA show of black dresses
Press-conference
Photo zone
Make up and style zone
Open Air movie “Sex&city-2” show at big screen
Media partners – Story magazine, Prosto Radio
More than 1200 visitors,
70% follow dress code –
were in black dresses
National Promo Campaign
APC Objectives:
Raise brand awareness on school year
start
Increase consumer and trade personnel
loyalty
Drive purchase
Implementation:
Stickering campuses, gas stations,
supermarkets
Graffiti on electronic transformers
Branded scooters. Leafleting
Promo mobile
Press. OOH
Retail POSM merchandising
www page. Banner campaign
PR coverage
APC
National Promo Campaign
Activation:
Buy-Participate-Win a gift
3-levels of incentives
Trade personnel motivation program
InStore Promo
Kinder Surprise
Activation: Child tastes the product to feel Kinder gives energy for
the game. Plays Twister based activity Learns some Kung Fu movements.
Successful exercises are rewarded with tattoo
Objectives:
Support national consumer promo
„Holidays with Panda Kung Fu‟
Product testing
Increase brand awareness & loyalty
Idea:
Create InStore sport interactive game
to pull children attention
Corporate B2B Event
Shell Helix
Objectives:
New product line presentation for VIP partners
Idea:
Through art exhibition of Shell advertising posters of
different ages show Shell value at international
automotive market
Corporate B2B Event
Programme:
Hyatt venue
Modern Maserati and
retro cars in front of
entrance
Exhibition presentation
Lottery for guests –
exhibition objects are
lots
Music - La Festa
One-to-one HoReCa activation
Glamour Couture edition
Objects:
New Product presentation in HoReCa
channel
Product trial stimulation
Data Base development
Idea:
Our consumers – it girls who are followed
by paparazzi – they new all modern trends.
Their photos
Mobile team – hostess and photographer
One-to-one HoReCa activity
Implementation:
2 variants of interaction with consumer :
1)Though special presenter – as real fashionista, our
consumer choose colours and accessories for fashion
look
2) Choosing colours od accessories according to
Product pack colours and style. Making photo with
exclusive accessories . Photo is sanded to e-mail.
Voting for best photo at product site. Winners receive
professional photosession
Glamour Couture edition
PR campaign
Lipton Yellow Label
Media management:
Product delivery for press
Special projects, columns and
competitions in press
Advertorials with experts and
celebrities
PR 2.0 (Internet campaign)
Objectives:
In low-cost way inform TA about new
destinations of flights and sales
Create WoM
Wizz Air
Implementation:
Special discussions at forums
News at specialized blogs and
communities
Work with bloggers
Context advertising
04070, Украина, Киев Андреевский спуск,1А, оф. 7
Т./Ф: +38 044 495 0012
Директор Оксана Банник
Руководитель отдела по работе с клиентами Ирина Корысько
Спасибо!