FRESH FRUIT & VEGETABLE PROGRAM

Lindsay GaucherKSC Dietetic Intern2013 Independent Study

A little background…

In 2012, Barrett Hill Farm began an on-site fruit & vegetable delivery program with 2 local companies – Flir & Parker.

The 2012 program had: Limited employee participation Employees who expressed lack of time & knowledge to prepare meals and that too much produce was received

www.barretthillfarm.com

PROJECT GOALSThe objectives of this

Independent Study project: Collect information from the Flir and Parker employees to assess factors related to program participation

Incorporate creative ways to enhance the original fresh fruit and veggie program

Review Flir and Parker employee response data to better meet the needs of the employees for the 2013 program

Images retrieved from: www.barretthillfarm.com

SOME FAST FACTSFLIR

44 participant surveys received

Ages 25-64 years old Respondents were:

75% female/25% male 80% do the shopping 89% spend $10 or more on

produce 67% do the cooking 53% eat at home 3-5

days/week 53% participated in the

program last year 83% WILL participate this year

PARKER 56 participant surveys

received Ages 27-66 years old Respondents were:

40% female/60% male

71% do the shopping 71% spend $10 or more on

produce 58% do the cooking 51% eat at home more

than 5 days/wk 46% participated in the

program last year 80% WILL participate this

year

What Fruits & Veggies Do You Like?

FLIR

97 89 89 88 86 83 81 80 78 78

0

20

40

60

80

100

120

PARKER

9695

9189

8886 86 86 86 86

80828486889092949698

Where Do You Do Your Grocery Shopping?FLIR

25

61

0

14

0

10

20

30

40

50

60

70

PARKER

36

53

29

0

10

20

30

40

50

60

How Would You Rate Their Cooking Skills?

PARKER

7

89

4

0102030405060708090

100

Begi

nner

Goo

d C

ook

Do

NO

T lik

e to

coo

k

FLIR

11

83

6

0102030405060708090

What is the Biggest Challenge When it Comes to Preparing a Healthy Meal?

FLIR

69

3931

11

01020304050607080

PARKER

76

44 42

13

01020304050607080

FLIR – 83% say YES! I enjoyed getting the fresh, good

quality produce!

Convenient and timely way to get more fruits and veggies, BUT can we choose what comes in the bag??

Price will be a factor

It will depend on the size of the bag as some of the bags had too much produce, so there was a lot of waste

I’d like to try something new!

As a family, we want to try to eat healthier

PARKER – 80% say YES!

Would like to learn and try new recipes for myself & my family

Quality and freshness can’t be beat

The quantity is just too much for just two of us

Pricing and variety are a factor to contribute to my decision making and purchasing this year

Prefer non pre-packaged bag

I like fresh food!!

I would like to cook with new produce items rather than the typical ones I buy at the supermarket

DO YOU THINK YOU WILL PARTICIPATE IN THE

PROGRAM THIS YEAR…WHY OR WHY NOT?

Employees at Flir and Parker can: Purchase seasonal, local, farm fresh produce at a decent price Visit Barrett Hill Farm, and participate in farm events & activities Try new fruits & vegetables to incorporate into the everyday diet Learn recipes and cooking techniques that are quick, easy, and healthy

2013 Program Participation

Image retrieved from: www.barretthillfarm.org

Conclusion & Recommendations

Communication & collaboration with Flir & Parker will positively impact Barrett Hill Farm & the employee participants

Active commitment by Barrett Hill Farm to target and tailor employee needs will enhance this year’s program

Ongoing evaluation to assess the program’s needs will continue to motivate present and future employee participation

THANK YOU!