It’s time to reboot travel, together

The world of travel has faced much upheaval in 2020, and many challenges remain. But one thing is certain - the Aussie desire to travel is as much part of our DNA as Vegemite. We are explorers, adventurers, curious, open-minded and great at relaxing too. Most importantly, we know our readers can’t wait to travel again.

It’s why we’ve committed to continue to publish through Covid, bringing Escape to Australia every week in isolation. And it’s also why we’ve decided to rethink our pages and our content at Escape, to bring a fresh new feeling to our audience and our advertisers.

We’ve introduced new faces, places, evocative images, pages and voices. Change is, after all, (almost) as good as a holiday!

Kerrie McCallum, Editor-in-Chief

Escape is Australia’s leading travel destination, and we’re committed to making it even more inspiring for our audience. We want them to keep dreaming, feel confident to plan memorable holidays, and spark joy every Sunday

For our advertisers, we need to connect deeply with travel dreamers, planners and bookers every single week. To tell the story of adventure in new exciting ways that capture consumers’ attention

The new Escape will achieve this in three areas

New lookBig, bold and unique imagery combined with contemporary design

New facesAdding more personality and diverse expertise to the brand

New featuresExploring destinations through personal stories and experiences

Clean section header & use of white space

Clear call out of additional content to capture attention

Modern fonts and presentation with snackable break outs

Large format, captivating imagery to make places the hero

Contemporary, visual approach to features

CURRENT NEW

CURRENT NEW

CURRENT NEW

We have signed a raft of new contributors to Escape, diversifying the way we explore the world around us and creating must-read content for our audience to look forward to. They will join Australia’s leading travel columnist Kendall Hill, our deals expert Mercedes Maguire and our

longest running advice column by Doc Holiday, aka Clare Sutherland.

Tyson Mayr Merrick Watts Melissa Leong Alison Kubler Darren McMullenMerrick brings his fun,

irreverent and original take

on drinking, eating, and

travelling around the

country with his family.

Adventure expert Tyson

(better known as The

Naked Traveller) brings a

unique take on adventure

travel to his weekly column,

with great tips for those

who love to get active on a

break

MasterChef judge and avid

foodie traveller Melissa

Leong joins the Escape

team to write about how

food influences a

destination with her weekly

column Destination Dish

Audiences will be able to

read about art, culture,

festivals and gallery

must-visits in Alison

Kubler’s Culture Vulture

column

Bringing an unknown side

of himself, the co-host of

The Voice will help inspire

readers to visit wine

regions and cellar doors

CoverEditor's letterCover story

PostcardMy holsLife in travelMy Travel CV

What's in my suitcase...Top gearMy neighbourhoodCulture VultureTravel news OR News & Views

Food and DrinksFeature stories

Adventure ...Take a hikeDoc HollidayKendall HillTwo for the roadDealsWishlistReviewUGC/letters

The new content plan expands how we capture the travel experience - peek inside an avid travellers’ suitcase, find out about fellow travellers’ most memorable holidays, dream of postcard-perfect places, and get inspired by our new faces

PostcardMy hols Life in travelWhat’s in my suitcase...

Top gear

The most beautiful travel

images from Australia and

around the world

A well-known personality

or storyteller shares

humorous, poignant, or

nostalgic recollections and

anecdotes from a place they

go every year, the

best holiday they ever had,

or a one-off memorable

experience

Experts and high-profile

travellers share the

contents of their suitcase

Product page showing how

to build a holiday starting

with a single item or the

must visit locations to use it

A travel and tourism

specialist shares their story

on how and why they got

into the industry, what

matters to them now, and

where their career is going

next

My neighbourhoodProminent Australians will

take us on a tour of their

neighbourhood and show

us the best experiences,

cafes, restaurants, bars,

shops, and local secrets

There are new horizons in travel for 2020 and beyond, and Escape is where your future customers will be reading about them

The new design creates a greater number of ways to engage our audience, get their attention and drive consideration of your travel offers

1. Talent led storiesPotential to work with your ambassadors or network talent to create story angles with

2. Environments that are more than the placeThe range of new sections provide flexible and fresh places to promote destinations

3. Impactful designThe clean layout and large, picture led stories will work harder to draw readers in and therefore exposure of your messages alongside it