frida sviland more than a boat trip
TRANSCRIPT
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More than a Boat Trip!
Green and blue futures
Clonmel, Co Tipperary, Ireland, 10th October 2013
Frida Sviland, project coordinator
THE TELEMARK CANAL
REGIONAL PARK
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Contents
1. The Telemark Canal and The Regional Park.
2. More than a boat trip - how to make more visitors stay longer and return.
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Skien
Notodden Dalen
Skien – Dalen 105 km
Skien – Notodden – 80 km
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The Telemark Canal
• Natural waterways
o Lakes, rivers and waterfalls
• Canal from 1861
o 18 locks lifts 72 m
o Regular canal boats
o Timber, industrial goods, people
• Tourist canal from 2006
o May - September
o 3 canalboats - 20 000 pax
o Visitors on shore
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The challenge
• Short season.
• To few visitors.
• Difficult economy for tourist business.
• How to make
o more people come
o stay longer
o and return?
Photo: Telemark County Council
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The Telemark Canal
Regional Park (2012)
Permanent platform for cooperation
• Government agencies
• Private business
• Volunteers
Objective
• Attractive tourist destination and residence
• Growth and development in business/industry
Owners
• 6 municipalities
• County council
• Canal Enterprise
Organisation
• 2 employees + network of owners
• 332 000 Euro + projects
Photo: Telemark County Council
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The canal and the canal landscape
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More than a boat trip!
• Visitors regard The Telemark Canal as just a boat trip.
• Show visitors what more to see and do in the canal landscape.
• Build local attraction clusters and connecting activity networks.
Photo: Telemark County Council
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Cultural
heritage
Industrial
heritage
Fruites
landscape
Canal city
The Telemark Canal
More than a boat trip!
Culture and hiking
in spectacular nature
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Attraction clusters – example
The fruit landscape
• Large production of apples.
• 17 farms/businesses cooperate.
• Design program for visits on the farms.
• Taste, buy and experience.
• Booking of groups.
• Pilot this summer - many visitors.
• Next: Cycling, canoeing, walking the
fruit landscape.
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Local clusters – lessons so far
• Local identity and ownership.
• Focus on existing attractions and make them cooperate.
• Bring in private business, commercial elements.
• How to move between attractions by car, foot, bicycle, boat.
• Where to eat local food, find toilets, by souvenirs, sleep.
• Make attractions recognize and promote each other.
• Establish a common history with connection to the canal.
• Local clusters of small attractions make them more visible and attractive.
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Collection of local clusters – lessons so far
• The regional park brings the local
clusters together, to learn, change
ideas.
• A variation of local clusters makes
the regional park richer and more
attractive.
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Activity networks in the canal landscape
• Activity tourism grows - the canal
landscape offers many possibilities.
• Leisure boats are declining – but vital for
the canal.
• Routes and connections between
attraction clusters.
• Combine canalboats and activities.
• Need facilitation and marketing.
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Routes, maps, service for cycling
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Routes, maps, service for hiking
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Routes, maps and service for canoeing
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Campsites with sanitation, waste management, fireplace
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Piers and marinas with fuel, fresh water, waste management, septic
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Lots of things to do –
no low season for
the regional park!
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Photo: O. C. Thomassen
Thank you – and welcome!