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FriendlyFabricsMeet Harvey Nudelman of Fabricut and five other companies that are not only greening their products, but their companies as well

FriendlyFabricsMeet Harvey Nudelman of Fabricut and five other companies that are not only greening their products, but their companies as well

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In this Issue

NEWH’s Expanded ResourceChallenges of Going LEED

Three Collaborative RenovationsTips to Specify Carpet

Creative Director Katherine [email protected], tel 646 654 7577

Production Director James [email protected], tel 646 654 7242

Diane Driscoll, Director, Licensing & Custom [email protected], tel 646 654 4677

Vito Salvatore, Account [email protected], tel 646 654 4576

table of contents

Network Leaders The NEWH leadership. pg 4

News NEWH’s Resource Directory, chapter briefs, and who’s who. pg 6

Have you Seen? New seating and furniture from your fellow members. pg 10

Product Know-HowTricks to specifying carpet. pg 16

On the Scene Photos from the LA Gala, Gold Key, the HOSPY Awards, Shoes in the City, Hospitality Design’s CitySCENE, and more. pg 20

Sustainability: Point of ViewDesigners sound off on the challenges of LEED. pg 24

Scholarship: Future’s So BrightMeet NEWH’s newest Icon of Industry scholarship winner,,Ashley Anderson. pg 26

Design 101: Hotel Renovations A labor of love for designer Andrea Sheehan. pg 28

Cover Story: Friendly Fabrics Six companies that are not only greening their products, but their companies as well. pg 30

Project: Jazzed UpStonehill & Taylor breathes new life into a New York City gem. pg 34

Project: Presidential RedoGettys collaborates with various manufacturers to bring theBlackstone back to its former politician-hangout glory. pg 38

New Members The newest additions to the NEWH family. pg 42

Save the Date Don’t miss these NEWH and industry events. pg 46

Partner Profiles Meet this month’s highlighted corporate partners. pg 50

Past President/Marketing Marla [email protected]

Executive Director Shelia [email protected], tel 715 526 5267

March 2008. This publication has been produced by

Nielsen Custom Media and NEWH, Inc.

ON THE COVER

Meet Harvey Nudelman ofFabricut and five other

companies greening the fabric industry.

Story on page 30

Cover photo by Ralph Cole

pg 10

pg 34

pg 24

tel 800.593.NEWH www.newh.org 3

Text paper contains 10% Post Consumer Fiber

4 march 2008 www.newh.org tel 800.593.NEWH

executive committee

PresidentAnita Degen, IIDADegen & Degen architectureand interior design

SecretaryTina Lockwood, MHSAll Sign Systems, Inc.

Vice President/FinanceKristin SmithMarriott International, Inc.

Vice President/EducationChristine WasmerWasmer Contract Group

Vice President/DevelopmentTrisha PooleDesign Poole, Inc.

Vice President/EventsJulia DavisHatch Purchasing Corp.

Vice President/SustainableHospitalityDavid MahoodOlive Designs

Vice President / IR-CanadaPriscilla Nesbitt, MHSBest Western International

Vice President / IR-UnitedKingdomLynn FisherSinclaire Fabrics, Ltd.

Past PresidentMarla DavisRemington Hotels, LP

Executive AdvisorJeanne VarneyHost Hotels & Resorts, Inc.

Executive DirectorShelia Lohmiller

board of directors

Board TrainingFernando DiazFernando Diaz & Associates

ScholarshipAndrea ThomasThomas Design Source

ExpansionLisa KieffnerKlem Hospitality, A Division ofJasper Seating Company Inc.

Continuing EducationNancy BohnettThe Art Institute of Las Vegas

Corporate PartnershipsStacey BermanBerman Purchasing, Inc.

FundraisingCynthia GuthrieGuthrie and Associates, Inc.

NEWH MagazineMarla DavisRemington Hotels, LP

Tradeshow-RegionalAndy Schaidler, IESNALighting Consultant

NEWH AmbassadorMichelle FinnHospitality Design/NielsenBusiness Media

house of delegates

Stacey BermanBerman Purchasing, Inc.

Durette CanditoDurette Candito Design and Durette Studio

Jacqueline DanielsMasland Contract

Fernando DiazFernando Diaz & Associates

Tammy FarrallWiley & Wilson

Ansley FrankeAi Group Design, LLC

Todd FullerAdcock Associates, Inc.

Sue GouldLebowitz|Gould|Design, Inc.

Lesley HughesBarbara Elliott Interiors

Linda KilbourneBest Western International

Peggy PattersonDisney Worldwide ServicesSourcing & Procurement

Rondi PenfoldKohler Company

Carol RannoMimosa Cove Design Resources

Judy ReganWindow Covering Consultant

Karen StruckPlanning, Design & Application

Lisa TurnerTurner Hospitality Resource

Marichu ValenciaHost Hotels & Resorts, Inc.

Elisa WhalerBray Whaler International

Sherri WitkowskiSmith & Hawken Trade

chapter presidents

ArizonaBob McMillanStudio West resources

AtlantaKelli AndrewsKAID

ChicagoSean TaylorContract Alliance, Ltd.

DallasShawna BrinkleyLEO A DALY

Greater New YorkBarbara DesmondStarwood Hotels & ResortsWorldwide, Inc./W Hotels

HoustonMeredith UeckertMeredith Scott Group

Las VegasAndrea ThomasThomas Design Source

Los Angeles Founding ChapterMark HuntsingerHuntsinger Associates

North CentralLiza KapisakHGAArchitecture|Engineering|Planning

NorthwestStephanie CarmodyInterior Design International

Rocky MountainCori BegleBrintons Ltd.

Southern CountiesMargit WhitlockArchitectural Concepts, Inc.

South FloridaDawn Starling, IIDAStarling & Associates

SunshineTrisha PooleDesign Poole, Inc.

TorontoChristine TuckerOdyssey Wallcoverings

United KingdomLynn FisherSinclaire Fabrics, Ltd.

VirginiaDebbie HinkleDebbie Hinkle, Inc.

Washington DC MetropolitanWhitney TredwellGenesys Interiors, LLC

Finance/Tradeshow Co-ordinatorJulie Buntrock

Membership/EventsCoordinatorDiane Federwitz

Education/MarketingCoordinatorJena Seibel

Membership/MarketingCoordinatorJeri Zagrodnick

network leadersm a g a z i n e

> the next issue

June 2008

Highlights:

> Two New

Restaurant

Projects

> Kitchen and Bath

Products

> Snapshots from

HD 2008 Expo &

Conference and

Chapter Events

> Meet the 2nd

Icon of the

Industry

Scholarship

Award

Winner

> Feature:Members’

Charities

Bonus DistributionNEOCON

Chicago

June 9-11

Ad Close:

May 12

Materials Due:

May 19

Advertising Information:

Vito Salvatore,

Account Executive

tel 646.654.4576,

vito.salvatore

@nielsen.com

REDUCE, REUSE, RECYCLE WITH ENVIRONMENT PLUS

Helping sustain the environment one yard at a time, Fabricut Contract introduces a recycled upholstery program. The Green Project features an eclectic mix of contemporary and traditional styles and a fresh, bright color palette; all manufactured from 100 percent recycled post-consumer polyester. As a part of Fabricut Contract’s Environment Plus initiative,The Green Project is ideal for eco-conscious hospitality upholstery applications.

800.999.5533 www.fabricutcontract.com


Chicago In January, the Chicago Chapter held its 2008 kick-off event hosted by

certified reality therapist Cathie Looney for an evening of networking and

conversation. Cathie gave the group insight and wit on how four very different

generations can successfully maintain a balanced work relationship and how to

overcome the differences in age and personality. Cathie’s clever presentation left the

guests inspired and intrigued.

Dallas This past November the Dallas chapter hosted its inaugural Black Tie BBQ.

Roughly 260 people attended the event raising almost $10,000 for the scholarship

fund. The chapter also awarded nine scholarships at the event, which featured

gambling, eating, and dancing. The 2008 event will be held in conjunction with the

Dallas regional tradeshow. Special thanks to the Dallas Chapter Fundraising chair

Bryan Adcock, Stacey Elliston, Liz Grove, Jennifer Pope, Tom Jacobe, Carl Long, Chip

Norton, Haley Stuckeman, Amanda Squitiero, Angela Heinen, and Abby Wiyninger, as

well as the underwriters: Wolf-Gordon, Barbara Elliott Interiors, CDI, The Smith-

Brown Partnership, Allison & Company, Hill & Associates, MDC Wallcovering,

Purchasing Management International, RDH & Associates, Tom Guerrero &

Associates, Unilight, Wilson Associates, CF-Kent Hospitality, Dansbyland, Kenco

Hospitality, Leo A Daly, National Wallcovering, Shaw Hospitality, Shelby Williams,

Concept Surfaces, Durkan Patterned Carpet, Jacobe & Associates, Jaden Fabrics,

Lighting Artistry, Quiltcraft, SJ Concepts, Specified Resources, TRI-KES Wallcovering,

Urban Concepts, Crossley Axminster, P/Kaufman, Adcock & Co, and Metro

Wallcoverings.

New York City The chapter’s November Shoes in the City fundraiser was a big

success raising $22,000. There they awarded scholarships to Jennifer Jeffrey and

Tackice Mundle. Thanks to Ross Klein, president of Starwood’s Luxury Brands Group,

for donating a weekend anywhere at a W Hotel for the raffle; big-time sponsor

Durkan who donated $15,000 to the event; the designers of the shoes auctioned off;

and sponsors Simmons, Tiger Imports, MTS Seating, Edelman Leather, Impex, M2,

EDL & Associates, Benjamin West, TOTO, Wolf-Gordon, Mason Murer, and MDC

Wallcovering. The chapter is also asking hotel owners, designers, and vendors to

open up their businesses for student tours. Contact Gary Armstrong, education chair,

at [email protected], if interested.

Sunshine The Sunshine chapter hosted its “Simply the Best” gala in November at the

Hard Rock Hotel, Universal Studios. The evening featured a red carpet, three-course

dinner, silent auction, live music, and dancing. Besides giving out 30 awards for the

best product in the resort/hotel and vacation ownership market, an $8,000

scholarship was awarded to Deborah Williams from the International Academy of

Design. Special thanks to Designtex, Gay Nell & Associates, Hospitality Galleries Art

and Framing, Mark David, Momentum Textiles, Read Window, Ashley Lighting, Blue

Leaf Hospitality, Duralee Contract, HG Striker Group, US Vinyl, Design Poole, Inc.,

Hunter Douglas, Simmons, Indon, Installation Service Group, L2 Studios, Mohawk

Industries, Momentum Textiles, and Samuelson.

Toronto The chapter held a networking event hosted by Posters International on

October 17. Poster International’s Esther Cohen was honored as the chapter’s first

Honorary Member because of her longterm commitment to NEWH. The chapter also

did community service, helping out with the Christmas in the Park event, hosted a

networking lunch in January, and gathered to watch a chick flick at the Global

Theater in Downsview in February. This month the chapter will be hosting its

scholarship awards dinner and in April, the chapter is having a dinner and salsa

dancing lesson night at Lula Lounge.

Add your listing! The NEWH

Resource Directory expands to

include non-members

The NEWH Online Resource Directory, the

Resource members rely on when looking for

information on products or services, is now

open as a service to the entire hospitality

industry. Because so many busy professionals

today conduct research online when they are

ready to buy, NEWH, a trusted name in the

industry, provides this reliable directory as a

service to its members and visitors. The

resource directory highlights products and

services such as interior design, furniture,

flooring, building/architectural components,

delivery/installation services, fabrics, window

treatments, wallcoverings, lighting, art,

mirrors, and more. The NEWH Online

Resource Directory helps users research

products and services and make smart buying

decisions.

To make using the service even more user-

friendly, users can download a link to their

desktop that takes them directly to the online

directory (found at www.newh.org, Resource

Directory). All companies listed in the

directory that are also listed in the NEWH

Online Sustainable Directory will be linked to

the company’s sustainable mission.

To be a part of this growing database, email: [email protected].

news newh and chapter

BETTER RESOURCE

Around the Chapters

Duralee Contract introduces Crypton Green…Sustainable, High Performance

fabrics that are fun, modern, colorful and earth friendly. Duralee Contract has risen

to the challenge of creating beautiful, sophisticated designs with social responsibility.

Call us today to see our “growing” line of environmentally friendly fabrics.

1 866 373 8932 www.duraleecontract.com

C R Y P T O N G R E E N

335098 AGENCY: Q GROUP CLIENT: DURALEE CONTRACT (GREEN) PUB: NEWH MAGAZINE ISSUE: MARCH ‘08 MATERIALS DUE: 2/26/08

Not All Greenis Created Equal.

have you seen?


Check out some of the latest innovative seating and furniture options from your fellow members

Decca Hospitality’s low wood television cabinet has fabric-wrapped doors and drawers, and stands on chrome metal. This casegood offers complete storage for a guestroom. www.deccahospitality.com

The LOUA-25S Lounge Sofa byBeaufurn is constructed of a solid ash wood frame and can be combinedwith the company’s Renna fabrics collection offering a wide variety ofcolors. The lounge sofa has a matchinglounge chair. www.beaufurn.com

Coverdales, Ltd., manufacturers of custom furniture,

introduces its own version ofMacassar Ebony. It is not a veneer

but an actual hand-staining processoffered in custom colors and patterns

that give the look and feel of the real wood. Good for a variety of applications, from a pop-up TV

console and a custom table, to aunique door. www.coverdales.com

Mark David’s Boardroom/Desk chair comes fullyupholstered with Valley Forge Fabrics’ LimoLeather. The swivel chair has a metal base witha polish chrome finish. www.markdavid.net

Andre Originals introduces its Louis XVI Bergerereproduction chair with Baroque handcarving.

Shown here in hand-finished Gloss Lime Green lacquer and hand-upholstered in stitched silk.

Other colors such as Gloss Black, Gloss Fossil,Gloss Fuchsia, Gloss, Gloss Red, and Gloss White

are also available. www.andreoriginals.com

Global Allies introduces two new seating products, Richmond and Positano. Richmond,shown here in a front view, is a stacking chair withan upholstered seat, while Positano is shown herewith a silver frame and blue leather-like covering.

www.globalallies.com

Phot

o by

Liz

Bro

wn

PAT T E R N YO U R

Introducing the Avant Garden collection from

Durkan. A modern classic that extends your style

throughout your entire property, from the lobby

to guest rooms to ballrooms and restaurants.


WHETHER DESIGNING FOR A GUESTROOM, lobby, or corridor,

choosing carpet that meets all specifications takes

time and careful consideration. With emerging trends

including environmentally conscious design and

technology-based custom programs, designers are faced

with many options. Confused about where to start?

Here are some tips that will put you right on track to

leave guests floored.

Defining the Job Some of the biggest mistakes

designers make when selecting carpet for a space occur

at the very beginning of the specification process

because specifications are not well-defined.

“Determine the budget for your carpets as soon as

possible,” explains Wes Gunter, contract marketing

manager of Masland Contract. If there is a preferred

manufacturer, nylon branding requirement or

preference, or a minimum weight requirement, make it

clear from the start. “Once the project has been defined

and a broad spectrum of specifications has been

established, it is time to evaluate the constructions and

textures that can be manufactured,” explains Bob

Kokoszka, president of Burtco Enterprises, Inc.

Designers should also focus on what features they

want for the carpet. What kind of backing is needed?

What about the fiber weight? Other carpet qualities to

think over include performance warranty, anti-static

performance, colorfastness specification, soil-retardant

and stain-release finishes, tuft-bind specification, and

delamination specification. “Choosing the right carpet >

product know-how specifying carpet

Above: Signature Carpet’sOmbre pattern. Right, topto bottom: Burtco’s Wavesand Circles; a restaurantinstallation of MaslandCarpet’s Palmette line.

Cover UpConfused about specifying carpet? Manufacturers offer up a few tips for a smoother installation. By Jana Schiowitz

When it comes to saving water, every drop counts.

No one understands better than TOTO, that toilets must beeffective in order to truly save water.

Our new high efficiency toilets (HETs) feature the powerful,one-flush E-Max™ flushing system— a 1.28 gpf single-flushsystem that uses 20 percent less water than standard 1.6 gpfmodels and an impressive 63 percent less water than 3.5 gpftoilets—all while delivering the quiet one-flush performancethat you have come to expect from TOTO.

We currently offer 13 single-flush and 1 dual-flush HET modelsthat are certified by the EPA’s WaterSense program and helpto earn one point in the USGBC’s LEED Green Building RatingSystem. Best of all, our HETs are engineered to help makeyour water conservation efforts genuinely effective.

www.totousa.com

1-800-350-TOTO

Go green. Save green.

TOTO HIGH EFFICIENCY TOILET WATER SAVINGS:

The average American flushes 5 times a day at home. Assuming an average household of 3.2 people over the course of 365 days.

5.5 GPF toilet: 32,120 24,665

3.5 GPF toilet 20,440 12,965

1.6 GPF toilet 9,344 1,869

1.28 GPF toilet 7,475 —

Total Gallons / Year Gallons per Flush Gallons Saved / Year (Using HET)

TOTO Eco Nexus® High Efficiency Toilet

HOSPY Awards Left to right: Cynthia Milow, NEWH Inc. BoardDirector of Awards; Jillian Van Dresser, Recognition of Excellenceaward recipient and 2007 member of NEWH, Inc. Board; MarlaDavis, 2007 NEWH, Inc. president; and Russ Walvoord, Recognitionof Excellence award recipient and 2007 NEWH, Inc. vicepresident/finance.

HOSPY Awards Left to right: NEWH 2007 Las Vegas Chapter Board Members:Jennifer Houser, secretary/scholarship; Laura Frankenberg, past president/parliamentarian; Richard Scaglione, treasurer; Kelly DeWees, programming/fundraising; Durette Candito, president; Barbara Bradley, programming/fundraising;Andrea W. Thomas, VP/administration; and Melissa S.Husby, publications.

HOSPY Awards Left to right: Durette Candito,former NEWH Las Vegas Chapter president;2007 HOSPY Honoree Elizabeth Blau, Blau &Associates; and 2005 HOSPY HonoreeJanellen Radoff, former president of WynnDesign & Development.

HOSPY Awards Left to right:2007 HOSPY HonoreeElizabeth Blau and KTNV TV13 News Anchor Tricia Kean.

20 march 2008 www.newh.org

on the scene awards and events

Gold Key Awards Manny Steinfeld, left, was awarded the NEWH ICON of Industryaward at the Gold Key Awards held in conjunction with the International Hotel/Motel& Restaurant Show in November in New York City’s Mandarin Oriental. Here he poseswith his wife, Fern Steinfeld (far right) and Amy Boyett, the advisor/professor forNEWH’s winning ICON Scholarship student.

More than 500 people attended NEWH Las Vegas’ 4th

annual Hospitality (HOSPY) Awards for Excellence in

the Hospitality Industry on November 3, in the Latour

Ballroom at Wynn Las Vegas. Elizabeth Blau, Blau &

Associates was the 2007 HOSPY Award recipient,

while KTNV-TV 13 News Anchor Tricia Kean and

Meteorologist Bryan Scofield were the Masters of

Ceremonies. The event honored 13 winners—selected

by jurors Stacy Shoemaker Rauen, senior managing

editor, Hospitality Design magazine; Paul Heretakis,

principal and vice president, WESTAR Architecture &

Design; and AnneMarie Marano, senior editor,

Boutique Design magazine—as well as the

competition’s Best of Show, Social House restaurant

at Treasure Island (TI) by New York City design firm

AvroKO and MGM Mirage Design Group. During the

ceremony, NEWH’s inagural Recognition of Excellence

Award was given to Jillian Van Dresser, the Jillian Van

Dresser Company, and Russ Walvoord, Fabricut.

Thanks to the sponsors: George Maloof, Palms Resort

Casino, Platinum Sponsor; Bergamo/Donghia, Maya

Romanoff, and Decolav, Gold Sponsors; and Coast

Drapery, Delmar Lighting, and Las Vegas Design

Center/World Market Center, Silver Sponsors.

Shoes in the CitySue Gould wasawarded the JoyceL. JohnsonRecognition ofExcellence Award,the highest honorto be bestowedexclusively upon aNEWH member, atGreater New York’sNovember Shoesin the City event.

22 march 2008 www.newh.org

on the scene awards and events

LA Gala Left to right: Mark Huntsinger,Huntsinger & Associates and 2008 LosAngeles Founding Chapter president;Marina Limon, SanD Design; and EarlNielsen.

LA Gala Left to right: Bob Young; Lynda Sullivan, JLF/lone meadow; Sherri Witkowksi, Smith & Hawken Trade; and ThomasJohnson, HBA/Hirsch Bedner Associates.

LA Gala C. Smith, Studio CMarketing, poses with fame RoseParade float designer and the event’sCopa Girl logo creator, RaoulRodriguez.

NEWH Chicago Chapter 2008 kick offChapter members Vicki Morcos andSean Taylor (above) listened toCertified Reality Therapist CathieLooney at the event.

More than 120 40-ish and younger designers, architects, purchasers, and owners gathered at Skybar in Los Angeles inJanuary for Hospitality Design magazine’s CitySCENE: NextGeneration Networking event, organized by HD’s senior managing editor Stacy Shoemaker Rauen. Above, top to bottom, left to right: Carson Norcross, Mark David (left), andChristian Lloyd, Mark David and Tiger Imports, pose withElizabeth Knapp, Knapp Interiors; Kerry Mason, RauschPurchasing Management and Una Dow Canoe Hospitality. Left,top to bottom, left to right: Marianne Berg, Carrier Johnson;Anne Rochon, Carrier Johnson; and Ron Woodson and JamieRummerfield, Woodson + Rummerfield; Kristin Cramer, BulldogConstruction, and Jennifer Termini, Koncept Design, smile forthe camera.

LA Gala Durette Candito, past president,Las Vegas Chapter, has a drink with herhusband Michael Candito.

LA Gala Left to right: Casey Noble, HBA/Hirsch BednerAssociates; Sylvia Limm, Kay Lang + Associates; MayaBavineau, HBA/Hirsch Bedner Associates; and SylvaKouzouian, HBA/Hirsch Bedner Associates.

Almost 500 people attended NEWH Los

Angeles Founding Chapter’s annual gala

held December 8th at the Beverly

Wilshire Hotel in Beverly Hills. Dubbed

the Gala at the Copa, the

Cuban/Latin/South American themed

event featured dinner, dancing (thanks to

a band called Opa Opa), and a live

auction. Thank you to those that donated

to the live auction and to the

sponsors/supporters: Hospitality Design,

Nielsen Business Media; Boutique

Design, SIPCO Publications; Hotel

Design, Hotel World Network; Carl and

Dolly Ross and staff for creative insight

and counseling; Maya Romanoff, a

bronze sponsor; auctioneer, Mitch Zerg,

MZA Associates; Scholarship

Contributors Sandra Matthews Raczka;

George Sugarman and Gail Dysard of

Decorative Carpets; and Brandon

Brockmiller & Companies—Pacific

Coast Furniture, Charter Furniture, CF

Kent, and Aesthetic Mirror; as well as

Scholarship Award and Challenge

sponsor, Jeff Lazar of JLF/lone meadow.

Responsible

Sustainable

Made in the USA

Ahead of

the Curve

A portion of all profits aredonated to The Nature Conservancy

www.lonemeadow.com www.jlfurnishings.com

Tel. 310.605.6600 Fax. 310.605.6614

Rancho Dominguez, CA. Asheboro, NC.


HOSPITALITY IS FINALLY CATCHING ON, and more hotel projects are

slowly coming on line that are seeking Leadership in

Environmental and Energy Design (LEED) certification from

the United States Green Building Council (USGBC). But is it

as difficult and cumbersome as people say it is? NEWH asked

a few interior designers who are currently navigating the

process.

“One of the biggest challenges is just identifying product

that can be used toward LEED credit of recycled content or

locally sourced materials,” says Mike Suomi, vice president of

design for New York City-based Stonehill & Taylor Architects,

PC. “We can’t make heads or tails of it. So we’re actually

having second meetings with every single vendor that has

binders in our library. We’re having straightforward LEED

meetings with them, so they can help us understand, yes your

product will help us meet LEED criteria or no it won’t.”

Billie Thorne, principal of CMMI, agrees: “It has been a big

learning process. I’ve been reading as much as I can, attending

seminars, but I learn the most from talking to the vendors.”

Suomi and his team are currently working on three LEED

certified hotels, for three different owners, in Manhattan: a yet-

to-be-named luxury property; one for Hampshire Hotels &

Resorts (owners of Dream and Night); and one in Chelsea for

GFI Capital Resources, which hopes to claim the title as New

York City’s first carbon neutral hotel. And each has presented

unique challenges, as he’s working with new and old versions

of LEED criteria. “With [one of the properties] one of our

biggest challenges is with new LEED, which calls for 1.1 watts

per square foot of lighting for the guestrooms, which is not

achievable in any realistic way using traditional incandescent

lighting,” says Suomi. “So we’re doing seven model rooms,

each will have a different lighting system, using combinations

of incandescent, halogen, and fluorescent, with a lot of LED, so

we can hit our energy requirement for LEED and also get a feel

for what the lighting will look like.”

ForrestPerkins senior vice president Cliff Tuttle’s advice to

make the process run smoothly? Make the decision to apply

for LEED certification as early as possible. “It’s really critical

that you have a full team on-board early on and that there’s a

buy-in from everyone at the table. The team has to

continually meet throughout the process to make sure every-

one is on the same track,” he says, adding that he’s currently

working with Portland-based SERA Architects on the Nines, a

Starwood Luxury property in Seattle seeking LEED

certification. “We have some projects where it was not a con-

sideration at the start, and now they’re coming back, wanting

to do the application [for certification] and it’s going to be a lot

more difficult. There was no clear understanding of who was

responsible for what credits. So it’s kind of all over the map.”

Suomi suggests working with a LEED consultant. (Viridian

Energy & Environmental, LLC is working on all three projects

with his team.) “LEED is not consistently credited, nor is it

even legal, district by district, area by area,” he says. “Working

with a company like Veridian has made it very easy for us, but

trying to do this on our own would be like navigating blind

through a maze.”

An expensive and timely one at that. “For some owners it

isn’t about meeting the requirements, it’s about the additional

costs for certification—the paperwork, consultants, and time

to make sure all the systems run clean,” Thorne says. �

sustainability point of view

Want to learn more? Head to Green Day.

Hospitality Designmagazine announces itsinaugural green hospitalityconference, Green Day.Designed to spark creativity, solutions, andaction, the full-day conference will be held inLas Vegas on May 14 (in conjunction with HD Expoand Conference 2008).

Moderated by HD’smanaging editor and resident green advocate,Tara Mastrelli, highlightsinclude DefiningStandards for Hospitality,a two-hour interactivesession with representa-tives from top owners,purchasers, designers, andthe USGBC, that will getreal about the uniquedemands of the hospitalityindustry—attendee inputwill be considered by theUSGBC in creation of thenew LEED for HospitalityStandards; keynote speaker Danny Seo,whose bestselling books,television programs, magazine columns, andhow-to lifestyle lectures,have made him America’sleading lifestyle authorityon modern, eco-friendlyliving; GreenSCENE, cocktails and conversationwith a purpose; and HD’sannual Green Luncheon,where NEWH will presentits second annual NEWHSustainable HospitalityStudent Design competition winner(s),underwritten by JLFurnishings/lone meadow,Designtex, and HD. Theluncheon will also featurethe winners of the inaugural Earth-MindedAwards, sponsored by theAmerican Society ofInterior Designers (ASID)and HD. For more:hdmag.com/greenday orE: [email protected] T: 646.654.7468.

A rendering of the lobby of Hampshire’s Upper West Side hotel.

Navigating LEEDDesigners sound off on the challenges of obtaining certification By Tara Mastrelli


scholarship

Above: Ashley Anderson.

Top, left to right:

Renderings of the private

dining and main dining

areas of Glo, a restaurant

Anderson designed for her

hospitality studio at

Georgia Southern

University.

IT WAS JUST A REGULAR DAY FOR ASHLEY

ANDERSON. She was sitting on her front porch, sketch-

ing, when the phone rang: she had won an Icon of

Industry scholarship. “I was so shocked, I couldn’t

believe it,” she recalls.

A senior at Georgia Southern University in Statesboro,

Anderson will graduate in May with a B.S. in Interior

Design. When her hospitality design studio professor

forwarded her information about the Icon scholarship,

Anderson decided to apply, working diligently on writing

her paper, and getting her portfolio in order.

So far, Anderson thinks the NEWH-sponsored trip to

New York City has been the most eye-opening aspect of

the scholarship. “The trip to New York was amazing. I’d

never been there before,” says the Georgia native. “It was

a well-rounded experience,” she continues, pointing out

that she grew professionally, exercising her time manage-

ment and writing skills. “This [the scholarship] will open

doors because of the recognition. Because of NEWH, I’ll at

least get a conversation with potential employers when I

graduate.”

But, it’s Anderson’s practical experience that should

also make those potential employers a captive audience.

Last summer, she interned in Marietta, Georgia, at Design

Directions Incorporated, following her desire to work in

the hospitality sphere. There, she maintained the

resource library and spec books, and also had the chance

to select finishings and furnishings. “It gave me a great

idea of what to expect from the industry,” Anderson says.

Her other key design experience comes from working

at Crossfields, Inc., a small commercial firm in Kennesaw,

Georgia, where the vice president became her mentor. “It

was great because I went to client meetings and started

drawings. It prepared me and gave me a good taste of the

interior design life,” she explains.

In the midst of sending out resumes, the ambitious

Anderson has been scoping out various design firms

across the country (she’s particularly drawn to Seattle and

Colorado), paying careful attention to their mission state-

ments and commitments to sustainability. “It’s something

fun and imaginative,” she says of working in hospitality

design. “I love the idea of working in hotels and making

something hospitable for people.”

Looking way ahead, she’s already contemplating open-

ing a B&B of her own post-retirement, something that

traces back to her days of helping set up the guest bed-

room to perfection as a kid. But for now, Anderson’s five-

year plan is no less daunting. “I want to become a more

developed designer,” she says. “I want to make my mark

on the hospitality world. I want to be a major player.” �

Future’s So BrightMeet NEWH’s newest Icon of Industry scholarship winner, Ashley Anderson By Alia Akkam


THE CHALLENGE: Renovate the historic tower of the

Hotel Viking in Newport, Rhode Island, to capture the

style of the area’s historic mansions. Built by the

Vanderbilt and Astor families in 1926, the hotel has gone

through countless changes; however, only FF&E changes

have been made to this four-floor, 78-room tower since

the hotel—now listed on the National Register of Historic

Places—was built. As a result, the rooms were small and

most had sloped ceilings and inset dormer windows. One

group of rooms even shared a shower and bathing area.

Electrical wiring was from the 1920s, exposed HVAC

units had been added in the ’70s and most were scribed

into the wall under the window, and the designers had to

consider the location of the existing vents and shafts to

minimize the costly relocation of walls and bathrooms.

“It did not take long for us to understand why these rooms

had kept the original plumbing and electrical for 90

years,” says Andrea Sheehan, principal, Dawson Design

Associates. “They were just too expensive to modify.”

THE SOLUTION: Sheehan and her team (along with

LaSalle Hotel Properties and Rossi Architecture)

redesigned the tower to create 66 guestrooms, 12 unique

two-room mansion suites, and six executive suites. An

old-fashioned radiator cabinet now fits around the HVAC

units so they “look the era and conceal damage done to

the dormer wall by poor installation,” Sheehan says. The

team also designed a wardrobe/armoire that fits in the

shallow 20-by-12-inch closet area. Some (there were five

variations; trimmed to look like built-ins) project out 18

inches beyond the wall to make room for drawers and an

ironing board. A new 10-inch high base with an electrical

chase behind it allows the power and cable wires to run

around the room without tearing into the plaster walls. “It

saved hundreds of thousands of dollars,” Sheehan says.

Cherry bathroom doors with etched beveled glass win-

dows make the tiny bathrooms more airy. A butler’s rack

straddles the toilet to hide “ugly” valves, a custom wood

vanity surrounds the small sink, the 24-inch tub is now a

walk-in shower with a glass partition, and Sheehan

employed pillowed marble tiles, glass mosaics, and black

marble floors to create “tiny little jewel boxes,” she says.

Some of the 200-square-foot rooms, which were often

adjacent to each other, became nine of the Mansion Suites

(accomplished by tearing out one of the bathrooms to

become a hallway). But that wasn’t the biggest challenge

for these rooms: each one had completely different pack-

ages—equaling more than 1,000 FF&E specs alone—to

evoke the feeling of individual mansions. All together,

Sheehan estimates that they spent roughly 2,000 hours on

just the selections and the purchasing specifications for

the guestrooms and suites combined. “When the CEO

and I were brainstorming how to treat the suites, it sound-

ed like a terrific idea at the time,” Sheehan says, adding

that Bray Whaler did an excellent job handling the com-

plicated purchasing. “It was only after my sanity came

back that I realized how intense they were going to be.

Let’s just say they became a labor of love. I spent a lot of

long weekends and nights pulling tassels and pom-poms.” �

design101 hotel renovations

Labor of LoveAndrea Sheehan, principal of Seattle-basedDawson Design Associates and NorthwestChapter member, discusses one massivehotel undertaking

Above: The furnishings inthe Hotel Viking’s ElmsSuite evoke those found inthe mansions of Newport,Rhode Island, in the 1920s.

Andrea Sheehan, principal, Dawson DesignAssociates in Seattle


cover story

34 march 2008 www.newh.org tel 800.593.NEWH34 march2008 www.newh.org tel 800.593.NEWH

project

FORMER RESIDENTS MARILYN MONROE AND JOE DIMAGGIO

would feel right at home again at the Radisson

Lexington Hotel thanks to the recent part-Hollywood,

part-Jazz age glamorous renovation from local

architecture firm Stonehill & Taylor. Bold colors and

sensual materials mingle throughout the property,

bringing the hotel back to its 1920s heyday. “The design

aesthetic was the glamour, natural spontaneity, and sex

appeal of Marilyn Monroe,” says Mike Suomi, vice

president of design for Stonehill & Taylor, and the

Greater New York’s programming co-chair. “We want

the design to make people flirtatious.”

At first, the project started out solely as a guestroom

and suite renovation. But once Stonehill & Taylor were

commissioned for the job, the project became a

complete redesign of not only the guestroom and suites,

but also the lobby, bar, fitness center, and all public

spaces—a more than two-year endeavor. “Contributing

on all phases of the project has been a great advantage

in terms of design,” says Laura Plasberg, a new Greater

This and opposite

page: Behind the

Radisson Lexington’s

original wood

reception desk, Paul

Housberg installed

backlit red and amber

glass tiles around the

original polished

chrome clock.

Jazzed Up

Stonehill & Taylor breathes new life into a New York City gem

Photography by Peter Peirce

Globally ConsciousGLOBALLY PRESENT

Purchasing Management International, L.P.


ArizonaKim GrencoMilliken Carpet/HospitalitySr. Account Manager

AtlantaChapter Level BusinessVan Dresser Company

Chapter Business MemberAlysa DarmodyVan Dresser CompanyInterior Designer

Amy RakestrawVan Dresser CompanyInterior Designer

AssociateJennifer LoudermilkVan Dresser CompanyInterior Designer

Alicia Westley-SmithWestley Contract Services, LLCDir. of Warehousing/Local Projects

GeneralLee BryanLee Bryan Interior Design, Inc.Owner/President

Daisa ConditMeridien AccentsDir. of Design and Operations

Tony ListerVenus Group Inc.VP of Sales and Marketing

Roxanne Otto HarrellTVS InteriorsAssociate Principal

Cheryl RichardsonDesign Directions Inc.Interior Designer

Chris ShallenbergerSeabrook Wallcoverings, Inc.Account Executive

Steve TiptonSimmons Bedding CompanyVice President, Sales

ChicagoChapter Level BusinessPeterson Picture Co.

Chapter Business Courtesy MemberJim SimonPeterson Picture Co.VP Sales and Marketing

Mike SpearPeterson Picture Co.Vice President

Chapter Business MemberRachael LesterPeterson Picture Co.Executive Assistant

AssociateLynde GillisInterior Talent Inc.Regional Director / Recruiter

Amy KrolInterior Designer

Education ProfessionalJill BishopWorkforce Language ServicesPresident

Jiang LuEastern Michigan UniversityAssistant Professor

GeneralLaura AiuppaBeltmann Group IncorporatedDirector of Marketing

Erin Brinkman DynekScott Group Custom Carpets & RugsSales Representative

Lisa ColucciHyatt CorporationProject Coordinator

Patricia EgloffDenali Home CollectionNational Sales Manager

Brenda FaistBrenda Faist AssociatesPrincipal

Todd HiltRosemont Project ManagementProject Manager

Lisa HomanJohn Manson & AssociatesSales Representative

Barbara JenkinsKincaid Furniture CompanyRegional Manager

Melissa LloydHPS America, Inc.Sales Representative

Jenny PikeSafemark SystemsCentral Region Sales Manager

Erica ZitronLooney & AssociatesDesigner

DallasRichard BeasleyFoodservice FurnishingsOwner

Stephanie GlinkaInterfaceFLOR CommercialAccount Executive

Shawn Johnson-BurnsArteriors HomeNational Sales Manager

Ellen O'BrienDecca Hospitality FurnishingsRegional Sales, Manager

Anna WatsonBarbara Elliott InteriorsInterior Designer

Greater New YorkCorporate Partner Courtesy MemberVirginia Guillian/TOTO USA

Luky NgTOTO USA

AssociateLauren HarmValley Forge Fabrics, Inc.Account Manager

Anika JohnsonGeorgeson Group Inc.Studio Manager

Kerrie Kingart-prints-on-demand.comUS Sales Representative

James SchaffnerP/Kaufmann ContractSales Representative

Kimberly TompkinsHumanscaleSales Representative

Education ProfessionalJudith SternKingsborough Community CollegeAdjunct Professor andCareer/Job Developer

Debra SuttonHerkimer County Community CollegeAssociate Professor

GeneralLarry BogdanowBogdanow Partners ArchitectsOwner/Architect

new members Membership drives continue to be successful across all chapters.

Meet the newest additions to the NEWH family:


� NEWH/Greater NYMarch 11 Board of Directors Meeting

The UNLV-JMBM Hotel DevelopersConferenceMarch 11-13 Lake Las Vegas, Nevada jmbm.com/thdc

� NEWH/WashingtonDC MetropolitanMarch 12 Networking Luncheon

Interiors 08: The ASIDConference on DesignMarch 13-16New Orleansasid.org

HOTEC OperationsNorth America 2008March 13-16 Dallasmcleaneventsinternational.com/events/HotecOperationsNA2008/about/

HI Design 2008March 13-15 Praguewww.hidesign-emea.com

Environments for Aging2008: Designs for a New Era March 18-19 Tucson, Arizonaenvironmentsforaging.com


� NEWH/Atlantic CityMarch 20Meet and Greet

� NEWH/Greater NYMarch 26 Networking Luncheon


International WindowCoverings ExpoMarch 26-29 Atlantawindowcoveringexpo.com

April

� NEWH/Greater NYApril 1Hotel Tour

� NEWH/WashingtonDC MetropolitanApril 1Board of Directors Meeting

� NEWH/Atlantic CityApril 2Board of Directors Meeting

� NEWH/WashingtonDC MetropolitanApril 2Networking Luncheon

Hotel InvestmentConference South Asia(HISCA) 2008April 2-3Mumbai, Indiahvs.com/HICSA

Gulf Coast Green 2008Symposium and ExpoApril 3-4Houstongulfcoastgreen.org

83RD HOTEL EZRA CORNELL (HEC)April 3-6Ithaca, New York hotelezracornell.com

ARDA 2008 AnnualConvention andExposition April 6-10Las Vegasarda.org

� NEWH/ChicagoApril 7Board of Directors Meeting

� NEWH/HoustonApril 7Board of Directors Meeting

High Point Market7 - 13 April 2008High Point, NChighpointmarket.org

� NEWH/Greater NYApril 8Board of Directors Meeting


� NEWH/North CentralApril 10414 Sound Bar

University of Houston|Gourmet Night 2008April 12Houstonhrm.uh.edu/cnhc/ShowContent.asp?c=5198

� NEWH/North CentralApril 14Board of Directors Meeting

� NEWH/Greater NYApril 15Hotel OwnershipRoundtable


China Hotel InvestmentSummit (CHIS) 2008April 16-18Shanghaichisummit.com

8th Annual ResortConferenceApril 16-18San Diegoresortconference.com

� NEWH/Atlantic CityApril 17Meet and Greet

� NEWH/ChicagoApril 17King Pins Bowling

� NEWH/TorontoApril 18Lulu Lounge – SalsaDancing

� NEWH/Greater NYApril 23Networking Luncheon


Hotel Technology ForumApril 23-25Las Vegas htmagazine.com

� NEWH/VirginiaApril 24Vodka tasting and silent auction

� NEWH/AtlantaApril 26Scholarship Awards/LiveAuction

May

Arabian HotelInvestment ConferenceMay 3-5Dubaiarabianconference.com

� NEWH/TorontoMay 6Board of Directors Meeting

� NEWH/WashingtonDC MetropolitanMay 6Board of Directors Meeting

Caribbean Hotel &Tourism InvestmentConference (CHTIC)May 6-8Hyatt RegencyTrinidad and Tobago

� NEWH/WashingtonDC MetropolitanMay 7Networking Luncheon

Meet the Money 2008May 7-8TBA, California meetthemoney.com

� NEWH/Atlantic CityMay 8Fundraiser

HOTEC Middle East2008May 10-12Muscat, Omanatticusevents.com

The InternationalRestaurant and HotelAwards GalaCelebration May 11IRHAwards.com

� NEWH/North CentralMay 12Board of Directors Meeting

� NEWH/Greater NYMay 13Board of Directors Meeting

Online RevealedCanadaMay 13-14Calgary, Canadaonlinerevealedcanada.com

� NEWH, Inc.May 14Governing Board Meetings

� NEWH/WashingtonDC MetropolitanMay 14Networking Luncheon

Hospitality Design 2008Expo and ConferenceMay 14-17Las Vegas hdexpo.com

� NEWH/Atlantic CityMay 15Meet and Greet

NRA Show 2008May 17-20Chicagorestaurant.org/show

For all NEWH events> newh.org/calendar.asp

March

� NEWH/ChicagoMarch 3 Board of Directors Meeting

� NEWH/HoustonMarch 3 Board of Directors Meeting

IHIF - InternationalHotel Investment

Forum March 3-5Berlin, Germanyberlinconference.com

� NEWH/TorontoMarch 4 Board of Directors Meeting

� NEWH/WashingtonDC MetropolitanMarch 4 Board of Directors Meeting

� NEWH/TorontoMarch 5 Scholarship Dinner andAwards


Architectural Digest Home Design Show March 6-9 New York Cityarchitecturaldigest.com

� NEWH/AtlantaMarch 8 Bowling/MembershipDrive

20th Annual HotelInvestmentConferenceMarch 8-10 Atlantahotelinvestmentconference.com

InternationalRestaurant & Foodservice Show of New YorkMarch 9-11 New York Cityinternationalrestaurantny.com

� NEWH/North CentralMarch 10Board of DirectorsMeeting/Benjamin MooreCEU

Seatrade CruiseShipping ConventionMarch 10-13 Miami Beach cruiseshipping.net

save the date

www.newh.org 47

Custom Lighting Specialists

www.sunsetdesigns.usMade in USA

9712 Alpaca Street, South El Monte, CA 91733

5838 at the HD Expo & Conference

We have environmentallyfriendly foam, sleeper mattresses, fabrics,finishings and certified wood frames.

800.699.7632 323.937.4900

VITALITY FURNITURE GROUP INCManufacturing Furniture for the Hospitality Industry

5023 W PICO BLVDLOS ANGELES CA 90019-4127w

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�

MBE Certified

NEWH Member

American Leather . . . . . . . . . . . . . . . . . . . . . . . 17

Andre Originals . . . . . . . . . . . . . . . . . . . . . . . . 21

Burtco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Douglass Industries . . . . . . . . . . . . . . . . . . . . . 47

D’Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C4

Duralee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Durkan Hospitality . . . . . . . . . . . . . . . . . . . . . . 11

Electric Mirror . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Fabricut Contract . . . . . . . . . . . . . . . . . . . . . . . . 5

Gasser Chair . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Hospitality Design . . . . . . . . . . . . . . . . . . . 29, 49

Insite Logistics . . . . . . . . . . . . . . . . . . . . . . . . . 37

Jesco Lighting . . . . . . . . . . . . . . . . . . . . . . . . . 44

JLF / Lone Meadow . . . . . . . . . . . . . . . . . . . . . 23

Kosta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

Marietta Drapery . . . . . . . . . . . . . . . . . . . . . . . . 5

Masland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Maya Romanoff . . . . . . . . . . . . . . . . . . . . . . . . 13

Merchandise Mart . . . . . . . . . . . . . . . . . . . . . . 41

Milliken Carpet . . . . . . . . . . . . . . . . . . . . . . . . . 27

Monterey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

MTS Seating . . . . . . . . . . . . . . . . . . . . . . . . . . 37

NEWH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

NLP Furniture . . . . . . . . . . . . . . . . . . . . . . . . . . 45

PMI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Serta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Sico America . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Signature Carpet . . . . . . . . . . . . . . . . . . . . . . . 48

Sunset Designs . . . . . . . . . . . . . . . . . . . . . . . . 47

Toto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Ulster Carpet . . . . . . . . . . . . . . . . . . . . . . . . . . C3

UltraGlas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Valley Forge Fabrics . . . . . . . . . . . . . . . . . . . . . C2

Vitality Furniture . . . . . . . . . . . . . . . . . . . . . . . . 47

Volume Lighting . . . . . . . . . . . . . . . . . . . . . . . . 14

ad index

SIGIt’s part of everything we do.

From fiber options and virtual sampling to waste recycling and energy management, Signature is the green choice for hospitality floors. Signature’s EnviroCel™ eco-friendly carpet backings aredesigned specifically for hospitality environments, and contain recycled, rapidly renewable, and recovered materials. At Signature, respect for nature is part of everything we do.

EnviroCel is a trademark of Universal Textile Technologies.Antron® is a registered trademark of INVISTA.


Masland Contract continues to develop flooring products and services that offer both the desired aesthetic qualities andthe necessary performance characteristics for hospitality spaces. The company’s selections are suitable for the most discriminating hotel and resort projects. Masland’s carpets have been developed to exceed the aesthetic and comfortexpectations of the property and its guests. All Masland Contract products are engineered to withstand the rigors ofheavy foot traffic and repeated cleaning, resulting in retention of their original appearance and minimizing the need forpremature replacement.

The company gives designers many solutions when specifying carpet for a hospitality environment including custom programs: Masland Custom Area Carpets and Rugs, Masland Custom Broadloom, and Hospitality Portfolio. From the AreaCarpets and Rugs program, designers can choose from wall-to-wall carpet, inset area carpets and rugs, and loose laidrugs options or broadloom options from the Custom Broadloom collection. The Hospitality Portfolio is a great tool fordesigners where a broad range of patterns, colors, and boarders are offered and can be produced in one or more of thecompany’s three textural technologies.

“We enjoy being a part of NEWH because it lets us connect on a deeper level with our friends and customers in the hospitality industry,” says Paul Breland, vice president of hospitality for Masland Contract. “Our representatives acrossthe country participate on a local level because they enjoy the relationships they’ve formed with hospitality designers intheir markets.” Breland also adds that Masland Contract is excited to increase the company’s participation through a corporate sponsorship. “We look forward to being a part of the growth and emerging trends that the hospitality industryis now experiencing, and we hope to be a good partner for both NEWH as well as the individual members.”

Signature Hospitality Carpets is a vertically integrated mill. The company has the expertise, experience, and equipmentneeded to create products that meet the diverse needs of the hospitality industry. Signature offers custom designs aswell as numerous running line carpets for immediate shipments from stocking programs. Quality products, innovativedesigns, and the company’s wide efforts to ensure that customer needs are met is Signature’s long-term commitment toservicing the hospitality industry.

Signature Hospitality Carpets’ Design Studio offers the designers better tools, color accuracy, and realistic textures withInteractive Design Studio and SIMS technology that results in a smaller environmental footprint. The new InteractiveDesign Studio at www.signaturecarpets.com hosts an interactive studio that allows designers to select one ofSignature’s many custom patterns, select a color, and view it in a flat image or in one of the four room scenes, giving thedesigner the opportunity to narrow their selection down before ordering a Sim Strike then a physical sample.

The company is also very serious about the environment. “SigNature: it’s part of everything we do,” says Bob Thomas ofSignature Hospitality Carpets. “Nature is more than just a part of our name.” By offering designers the choice of recycled content yarns and replacing tufted swatches with detailed, color accurate virtual samples, Signature and thedesigner are able to eliminate thousands of pounds of landfill waste each year.

UniGroup Worldwide UTS Logistics, a single-source international transportation service provider, offers diverse freightmanagement services, designed with total flexibility in mind. In addition to traditional international household goodsmoving services, air and ocean freight forwarding, trade shows and exhibits, the UniGroup Worldwide UTS Logistics network of more than 1,500 full-service facilities throughout North America and around the globe also offers freight management solutions through two services: UniGroup Worldwide UTS Logistics and MultiTek Strategic Solutions. The company also arranges the transportation of more than 40,000 commercial product shipments each year and custom distribution.

UniGroup Worldwide UTS Logistics functions as third-party logistics planning and freight management service. A leadingspecialist in supply chain management solutions, the company specializes in providing customized solutions to meet customers’ requirements. These logistics services support the distribution of products including transportation, warehousing/inventory, and installation services. “Our technology solutions provide pallet, case and item detail—downto the serial number level—from the time a purchase order is downloaded or communicated, through the distributioncycle, and while in transit to your customer,” explains Ben Jude, director of UniGroup Worldwide UTS Logistics. “Our customers have end-to-end pipeline visibility for the entire supply chain.” And through MultiTek Strategic Solutions,UniGroup Worldwide UTS Logistics handles customers’ most complex and intricate projects—from high-end offices tolaboratory, medical and data center projects. “In addition, we provide strategic services to assist customers in outsourcing or augmenting their facilities and logistical operations needs,” says Jude. By using MultiTek StrategicSolutions, customers can achieve significant ROI, optimize their staff resources, minimize disruption, save substantialcapital versus consulting organizations, and improve business operations.

“We value this [NEWH] partnership and cost-effective benefits through the website and trade show events,” explainsJude. “This organization has expanded its audience and therefore assists us in reaching many more customers. “Ourmembership with NEWH has been a most cost-effective avenue in reaching the hospitality audience. Many thanks toNEWH for their assistance and providing us the networking tool to advertise to a customer base we strive to reach.”

Thanking NEWH’s 2008 Corporate Partners: benefactor: ULSTER patron: AMERICAN LEATHER – HOSPITALITY DESIGNGROUP/NIELSEN BUSINESS MEDIA – MILLIKEN CARPET/HOSPITALITY supporting: BURTCO ENTERPRISES – DURKANHOSPITALITY (Mohawk Industries) – ELECTRIC MIRROR – FABRICUT CONTRACT/ S. HARRIS – LEXMARK CARPET MILLS– MASLAND HOSPITALITY – NLP FURNITURE INDUSTRIES, INC. – SERTA INTERNATIONAL – SIGNATURE HOSPITALITYCARPET – TOTAL SCOPE CONSTRUCTION SERVICES – TOTO USA – UNIGROUP WORLDWIDE LOGISTICS

Logistics

partner profilesHow does NEWH stay afloat? With the help of its corporate partners.Take a minute to

get to know this month’s highlighted companies.

POST OFFICE BOX 322SHAWANO, WI 54166

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