friendship circle 5 steps to increasing visibility & interaction
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Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter: twitter.com/ajaxunion
Like On Facebook: www.facebook.com/ajaxunion
Connect On Linkedin: www.linkedin.com/companies/ajax-union
Call Ajax Union: 800-594-0444
Joe Apfelbaum – Online Marketing
Follow Joe on Twitter: @joeapfelbaum
Friend Joe on Facebook: facebook.com/joeapfelbaum
Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
Engaging Your Community:
5 Steps to Increasing Visibility & Interaction
Find out more about Ajax Union‘s products and services at: www.ajaxunion.com
Engaging Your Community
What’s your plan?
Agenda
• Search Engine Optimization (Organic SEO)• Content Marketing (Blogging, Q&A)• Social Media (Facebook, Twitter, Linkedin, Pinterest, SMO)• Email Marketing (Mail Chimp, Constant Contact)• Online Video (Youtube)
#1 Search Engine Optimization
SEO is the process that helps your website become visible to Search
Engines
Define your SEO goals
1) Research Keywords2) Create Campaigns 3) Measure Results
#2 Content Marketing
Content Marketing
“Marketing Is Impossible Without
Great Content.”
• Blogging• Articles• Press Releases• eBooks• Infographics • Case studies • How-to guides • Q&A’s
Content for your company can be presented in a variety of media, including:
Blogging
• Blog to build positive brand name recognition
• Blogging allows your humanize your business
• Blogs generally rank really well in SEO
• Prove that you’re an expert in your field!
Do you have a blog for your business?
Content Marketing
So You Have Content.Now What?
#3 Social Media
Social Media
“Your CompetitionIs Social.”
Where are you?
• Facebook• Twitter• Linkedin• Google +• Pinterest• Instagram
87% of content marketers use social media to engage their community!
Social Media Optimization
http://blog.linkedin.com/2013/01/09/linkedin-200-million/
#4 Email Marketing
Email Marketing Overview
• Build Your List• Message• Reporting• Optimizing
Dissecting an Email Message
#5 Online Video
Video
“People spend 20 seconds on video.”
YouTube is the second largest Search Engine!
• More than 1 billion unique users visit YouTube each month• Over 4 billion hours of video are watched each month on
YouTube• 72 hours of video are uploaded to YouTube every minute
Video Blogging
• Great for building your brand and creating regular content for your business!
• Ideas for video blogs:– Product videos– “How-To” videos– Commercials– Viral Videos (more creative and fun)
• Goal: generate engagement with your videos– Encourage comments and feedback, and follow up
when people do leave messages!
Check out GrowTime! A web series where CEO Joe Apfelbaum talks about
business, marketing, and technology!
www.growtime.tv
Our YouTube Channel
http://youtube.com/ajaxunion
Recap
• Search Engine Optimization (Organic SEO)• Content Marketing (Blogging, Q&A)• Social Media (Facebook, Twitter, Linkedin, Pinterest, SMO)• Email Marketing (Mail Chimp, Constant Contact)• Online Video (Youtube)
SPECIAL BONUS!
Ajax Union Events!
For more events, visit www.ajaxunion.com/events Email: [email protected]
You’re invited to attend our Google
Adwords Workshop on
7/11!
Ajax Applications
•http://www.kiwiseo.com/•http://www.rankzen.com/•http://intromoose.com/
Find out more about Ajax Union: www.ajaxunion.com
Questions?Comments?Concerns?
Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are YOUGoing to Implement TODAY?
Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter: twitter.com/ajaxunion
Like On Facebook: www.facebook.com/ajaxunion
Connect On Linkedin: www.linkedin.com/companies/ajax-union
Call Ajax Union: 800-594-0444