fring_alliance_overview_v18_july copy
TRANSCRIPT
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A Growing Market, Rapid Adoption Rates
Worldwide Mobile VoIP Revenue Worldwide Mobile VoIP Subscribers
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Fight Back; Re-engage With Your Users
• OTT will cost operators an est. $14 billion in lost revenues in 2015, up by 26% from 2014
• In a some markets voice $ have fallen to below 60% vs. 5 years ago
• Social media, IM and VoIP substitution are the primary culprits of lost revenue
WhatsApp now 50% bigger than global SMSWhatsApp now doing 30bn messages/day – global SMS is ~20bn
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Carrier OTT On the Rise
• Open to any user
• P2P: voice calls,
text & picture messaging
• Telephony: bundled PSTN
calls for Swisscom users,
call packages for sale for
guest users
• Open to any user
• P2P: voice calls,
text & picture messaging
• Telephony: roaming plans for
Orange users, LibonOut
plans for guests
• O2 UK users only
• No P2P services
• Telephony-only play
• “Take your number
with you on up to 5
devices”
• Incoming & outgoing
calls & SMS
• Bouygues users only
• No P2P services
• Telephony-only play
• Launched as roaming service
• Roadmap to comprehensive
“virtual phone” multi-device
solution
“Those not embarking on carrier OTT plays may find themselves
challenged by the new communications industry paradigm.” Juniper Research – Future Voice Strategies, Jan 2014
• Open to any user
• P2P: voice calls,
text & picture messaging
• Telephony: bundled PSTN,
content, calls for
international calls, packages
for sale for all Expatriate
users
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• White-labeled, on the Cloud RTC solution for carriers• Quick time-to-market and effortless integration• Open to 3rd party services via WebRTC or native SDK• No CAPEX, pay-as-you-grow pricing model
VOICE, VIDEO, CHAT FRINGOUT FRING ALLIANCE BUILT ON KANDY
KandyBuilt with Kandy
Cloud Infrastructure
Consumption FacilitiesOrder and Activation Facilities
API Authentication, Throttling, and LoggingUsage based Policy and Billing
Kandy.io Your Services, Apps and Solutions
Web SDK
Service Provider Interfaces
Kandy APIs
Management SDK Mobile SDK
Your Portals
Call Control
WebRTC
Voice/VideoConferencing
Collaboration
Messaging,SMS
App
Management, Policy and OrchestrationUser Management and Reporting
Media Transcoder
Media Server
Voice/Video Calls Rich Messaging Content Sharing
PresenceDevice Control
Content Store
User Mgnt. & Provisioning
History
Ma
na
ge
me
nt
Se
rvic
es
Com
pone
nts
Service Control
Service Accounting
Event Notification
SBC Firewall
Address Book
Service Monitoring
Billing
Architecture
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Charter Members Benefits
• Charter Alliance Members will become equity owners in the fring Alliance
• Charter members define roadmap, features, inflows investment in deployment, quality, R&D and marketing
• Participants have complete freedom to market the service offering that best fits their market and customer base
• Pricing models and derivative service offerings are purely at the discretion of each member
• Active Members (those with active subscribers on the system) will also have ownership in the fring Alliance
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An OTT User’s Experience
Voice, Video, BreakIN/BreakOUT
Multi Party Voice & Video
Rich Messaging, BreakIN/ BreakOUT
Location, File & Screen Sharing
Any screen, Any network, Any Connected device
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Core Paradigm Shift
Business is driven by business, product & marketing – not by engineering
Time to market is weeks – not years
No upfront investment wanted
Outcomes trump technology
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• Create the largest carrier / OTT user base in the world
• Your user, your brand, your billing…now also federated
• Enabling RTC cross any network & device• Ownership in OTT roadmap, innovation &
TTM driving valuation for it’s members
The fring Alliance Has the Potential to Reach6 Billion Active OTT Subscribers
Join Us in Creating the Largest RTC federation in the World
600M
468M
300M
500M
85M
150M
170M38M
284M
50M
176M
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• fring Alliance includes actual ownership for its members
• Members maintain freedom to market and price as their business requires
• Features and packages are purely at the discretion of each member
Business Model Innovation
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• Connect your RCS via NNI to any devices and networks
• Lead OTT features & roadmap with Quick time-to-market and easy integration
• Take your brand to beyond phones ..to PC, tablets and Set top boxes
Bring To Market Your RCS Investment Today
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• fring alliance is build on KANDY, driven and operated by hardcore OTT team
Proven Technology, Aggressive Roadmap
• Backed by GENBAND’stelco-grade products and experience supporting hundreds of millions of users worldwide
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1. Drive, develop & innovate features and experience in the RTC internet application world
2. Optimize operational cost and bring business opportunities for alliance members
3. Facilitate the adoption of new features and best practices cross members
4. Support worldwide marketing efforts
Our Commitment
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Benefits Summary
• Immediately create the largest OTT network in the world to compete with WhatsApp and other stand alone OTT
• Participate in exploding OTT real time communications market in months, not years
• Obtain RCS-like features immediately at less much less cost
• Create value through equity ownership • Plug into a proven state-of-the-art user
experience • Brand and market in alignment with your
business goals• Generate subscriber revenue with new
applications and “software margins”
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Newco Company Structure
fring Alliance (Newco)
GENBAND 51%
Alliance Members49%
Charter Members
25%
Active Subs - All Members
24%