friso & webpower china: engaging customers along the journey
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Friso &Webpower ChinaEngaging customers along the journey
Engaging customers along the journey
Friesland Campina (since 1879) is one of the world’s largest dairy companies, providing millions of consumers all over the world with daily products containing valuable nutrients.
Challenge:How to increase brand awareness and customer loyalty by segmenting consumers while having limited resources?
Segmenting the audience
Segments in the database where identified and target groups defined.
By checking activities, reactivating or removing inactive data and complete missing data all consumer information was structured and added to the target groups.
Relevant content
Tag members and segment in different groups based on number of weeks of pregnancy or the age of the baby.
Specific content in emails for each segment, by matching keywords in the block template.
Results
“I’d love to see more emails from Friso, since it is really useful as a new father. The content is personal and my version contains lots of useful information”. Liucheng Hu, Friso customer about Friso’s newsletter.
Webpower
We help our clients worldwide to enhance their
online engagement through marketing automation
solutions and supporting services.
incr
ease
d m
arke
ting
auto
mat
ion
increase ROI
untargeted• email marketing• newsletter
targeted• profiling• scoring
campaign programs
• event driven• trigger
integrated• data• channels, mobile
dialogue marketing
• Focused on customer instead of campaign
Evolution to Marketing Automation
Webpower E+ solution
All-in-one Marketing Automation Platform
Full Service
Email Marketing
SMS Marketing
Wechat Marketing
Intelligent Marketing
Creative Design
Project Management
Customized TrainingConsultancy
Our customers
It’s all about sending
the right message the right time
the right person the right channelthe right frequency
Improve working efficiency
Improve the overall marketing effect
Optimize channel marketing efficiency
77% 65% 58%
Webpower Marketing Solution
Founded in 1999The Netherlands
5.000.000.000emails annualy
250 employeesAround the world
Asia:CH: [email protected]: [email protected]
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