from a great idea to a great business: lessons from the iq prize
DESCRIPTION
Lessons from the iQ Prize: key ingredients for creating a compelling business plan, and for transforming a good business idea into a great business. Presentation at Dublin's BizCamp, 19th September 2009.TRANSCRIPT
Morgan McKeagneyiQ Contentwww.iqprize.iewww.iqcontent.com@[email protected]
From Idea to Business: Lessons from the iQ Prize
In the beginning...
COMPETITION
/ MARKETTEAM
TECHNOLO
GY
SALES &
MARKETINGCRITERIA PROBLEM /
SOLUTION
BUSINESS
MODEL
Judges & Criteria COMPETITION
/ MARKETTEAM
TECHNOLOGY
SALES &
MARKETINGCRITERIA PROBLEM /
SOLUTION
BUSINESS
MODEL
And the winner was....
No shortage of ideas
(Don’t confuse a hobby for a business)
Solve a genuine problem
How’re you going to make money?
Who’s it for? Who’re you competing with? How’re you different (and better)?
Give a taste of the future.
Get me excited. Make it tangible.
Show me you can sell, sell, sell.
Who’s going door-to-door?
You can’t do it on your own: team & balance.
Twitter / Facebook / SEO is not a marketing strategy.
Look (and feel) fantastic: words, branding, bizplan, presentation, aesthetics.
The future’s bright....
Thanks & good luck!
Get in touch:Morgan McKeagneyiQ Contentwww.iqcontent.comwww.iqprize.ieTwitter: @morganmckEmail: [email protected]