from adland with love: a motivational tale
Post on 21-Oct-2014
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I was recently asked to go back to my alma mater and present to final year Marketing students on my experience of getting into the industry. This deck is colourful enough to have not put anyone to sleep during a 9am Monday lecture and succinctly balances personal trials and tribulations with the ultimate list of tips and helpful resources.TRANSCRIPT
From AdLand with Love:A Motivational Tale"
by Di Caplinska!23.04.2012!
Why am I here?!• Business School class of 2010!
• Junior Planner @ EuroRSCG London!
• ʻThe best job no one has ever heard ofʼ !!(source unknown)!
• Marketing, trends, number crunching, focus groups, intimidating interviews, creative writing, and a bit of Excel!
• From Vanish to Bentleys and back!
How I got there…!
Pete Doherty is simply !misunderstood. Discuss.!
(300 words)!
Can you come up with! 10 alternative uses! for a Wonderbra?!
Where do you want to be?!AGENCY! CLIENT!
MEDIA! ADVERTISING! PR!
By the way, itʼs all converging anyway!"
RESEARCH!DIGITAL!
CREATIVE!SUIT! STRATEGY!
How to prepare?!
DO STUFF PUB STORIES BECOME INTERVIEW STORIES
Start now with sports, socie?es, volunteering, and personal projects.
BE SOCIAL MAKE IT EASY FOR THEM TO GET TO KNOW YOU
TwiMer? LinkedIn? Blog? And don’t forget Facebook privacy!
KNOW YOURSELF FIGURE OUT WHAT YOU’RE ALL ABOUT
Your personality? Why do you stand out? Ideal work environment?
How to get there?!
Guardian Careers: Live Q&A – Routes into Advertising!
Introducing your new industry friends…!
AdSchool Programme!
NewsleMer love for your inbox:
…and for all things (girly and) London-cool!
Instant interview wisdom:!
Rob Campbell, W+K Shanghai !
Heather LeFevre, ex-Strawberry Frog,!founder of The Planner Survey!
Russell Davies,!ex-W+K, ex-Nike, !
R/GA London!
Faris Yakob, Digital Ninja @ MDC Partners!
Iain Tait, ECD @ W+K US, !off to Google Creative Lab!
Seth Godin, the Marketing author!
Efficient Procrastination !
Bedtime Reading!latest thinking!basics & classics !
Some things to consider…!1. Donʼt underestimate the competition."
2. Start as early as you can."
3. Use creativity with substance."
4. Passion speaks louder than words. "
5. Be interested to be interesting."
6. Seek out people that can help you. "
7. Just, you know, be nice. "
Want more?! Di Caplinska
@ThatCuriousOne
! http://careers.guardian.co.uk/routes-into-advertising?commentpage=all!
Thank you!!