from ancient greeks to modern geeks: the art of storytelling mary smaragdis august 17, 2011
TRANSCRIPT
From Ancient Greeks to Modern Geeks:
The Art of Storytelling
Mary Smaragdis
August 17, 2011
Craft the StoryMemorable, Engaging, Actionable
The Challenge
The Action
The Result
The Art of Good Storytelling
Be Clear
Be Concise
Set Context
Personify the StoryElevating Profiles of the Teams
Every Successful Rollout…
… has a good story
… has a good team
Drive AdoptionPutting Existing Channels to Work
Create RipplesBuilding Communities in Social Spaces
Engage stakeholders as they…
… express identity
… establish affinity
… create community
Create Ripples
Personify the Story
Drive Adoption
Craft the Story
