From app of the day to yesterday’s news?

– The story of the Yearbook application

Christine Uhrlander LindbomStatistics Sweden

The history

The present

The purpose• Strengthen the Statistics Sweden brand• Give easier access to the statistics through

selection of particular statistics as well as annual data and time series

The problem• Edition of printed book has continuously

declined

The idea

Source: http://se.freepik.com/bilder-vektorer-fritt/iphone

The idea

Source: http://se.freepik.com/bilder-vektorer-fritt/iphone

Easy & fun

Modern

Strengthen the brand

Accessible statistics

The solution• Budget reasons

• Word documents• Ipad only

• Functionality• Text search• Favorites• Share functions• Links• Comments

• For free!

The result• 1st week: 5000+• 2nd week: “App of the day” by idg.se• 1st month: 14800+• Six months: 20300+• One year: 21350

The way ahead 2012• New free version for 2012 Yearbook• New features

• Geotags• Interactive graphs

• Same platform

• 1st week: 4500+• 1st month: 13700+• Five months: 17620

The experiences• Printed book 1000 copies App x20• Well received by media and blogs• Limited to the iOS-platform• Must bring additional value• How to measure usage?

The future• Suggestion for 2014

• Printed version – ”coffee table book”• Mobile solutions for smart phones and tablets

• Feasibility study 2012• Implementation phase 2013