from co-creation to structural collaboration at best of esomar germany
DESCRIPTION
From co-creation to structural collaboration: How online customer communities reshape business by Tom De Ruyck (Head of Consumer Consulting Boards at InSites Consulting), presented at the Best of ESOMAR event in Frankfurt (DE) on Monday February 17, 2014.TRANSCRIPT
@tomderuyck
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Communities can
be representative#1
@tomderuyck
@tomderuyck
The more participants, the better#2
@tomderuyck
@tomderuyck
They are not in it
for the money#3
@tomderuyck
@tomderuyck
Gamified research is only
nice for the partcipant#4
@tomderuyck
@tomderuyck
Projective/creative techniques
are too difficult online#5
@tomderuyck
@tomderuyck
Mobile gives you
more of the same#6
@tomderuyck
@tomderuyck
Members can help you in doing a better
job as a researcher#7
@tomderuyck
@tomderuyck
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