from content to customer by eloqua & jess3
DESCRIPTION
From Content to Customer explores the nexus between content marketing and demand generation. The presentation, created by Eloqua and JESS3, overlays content on top of the buyer's journey and looks at best practices in creation, distribution and measurement at each major stage in the funnel.TRANSCRIPT
![Page 1: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/1.jpg)
![Page 2: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/2.jpg)
![Page 3: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/3.jpg)
![Page 4: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/4.jpg)
![Page 5: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/5.jpg)
![Page 6: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/6.jpg)
![Page 7: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/7.jpg)
![Page 8: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/8.jpg)
![Page 9: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/9.jpg)
![Page 10: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/10.jpg)
![Page 11: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/11.jpg)
![Page 12: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/12.jpg)
![Page 13: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/13.jpg)
![Page 14: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/14.jpg)
![Page 15: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/15.jpg)
![Page 16: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/16.jpg)
![Page 17: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/17.jpg)
![Page 18: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/18.jpg)
![Page 19: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/19.jpg)
![Page 20: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/20.jpg)
![Page 21: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/21.jpg)
![Page 22: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/22.jpg)
![Page 23: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/23.jpg)
![Page 24: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/24.jpg)
![Page 25: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/25.jpg)
![Page 26: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/26.jpg)
![Page 27: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/27.jpg)
![Page 28: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/28.jpg)
![Page 29: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/29.jpg)
![Page 30: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/30.jpg)
![Page 31: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/31.jpg)
![Page 32: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/32.jpg)
![Page 33: From Content to Customer by Eloqua & JESS3](https://reader034.vdocuments.net/reader034/viewer/2022050613/559ca1bc1a28ab363f8b484b/html5/thumbnails/33.jpg)