from continuous audience insights to continuous content ...€¦ · gigi d'agostino in my mind...
TRANSCRIPT
From continuous audience insights to continuous content improvement
Technology + Methodology+ Data-science
Technology
Listeners reactions
Content logs
Technology
Methodology
SequenceTempo
Duration
Genre
Era
Mood
SongHolidays
TV
WeatherTraffic
Internal factors
External factors
Methodology
ToneStory-telling
Duration
Host
Tempo
Topic
SegmentHolidays
TV
WeatherTraffic
Internal factors
External factors
Theories based on patterns observed over time…
… versus rushed conclusions.
Data-science
Methodology + Data-sciencehypothesis
validate/refute data analysis
listeningbehaviours
Experiment
Coming soon…Leader CHR in a major European Market
Continuous content improvement:Constant listener feedback
+ Short learning cycles