from dark horse to shoo-in: the recruiter’s guide to getting what you want
TRANSCRIPT
FROM DARK HORSE TO SHOO-IN: The Recruiter’s Guide to Getting What You Want
Elisheva Yuan September 6, 2012
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Microsoft, McKinsey, and Goldman Sachs will get 100 resumes for every 1 that your company receives. So what are you going to do about it?
—Recruit or Die, Resto, Ybarra, and Sethi
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WHAT WILL WE COVER?
Biggest recruiting challenges as a boutique firm
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Criteria entry-level candidates seem to care about most
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Tactics of “heavyweight” firms worth mimicking
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Defining a “unique selling proposition” for your firm
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Success! 5
1. Biggest challenges
2. What do entry-level applicants care about?
3. “Heavyweight” firms
WHY ARE THEY SUCCESSFUL?
4. “Unique Selling Proposition” for your firm
HOW YOU’LL DO IT
Employer Brand
external message
internal culture
Target Schools Strategically
Engage senior leadership and passionate alumni
Build Personal Relationships
Personalized Outreach
Make it a Local Effort
Use size to your advantage
Get Them Talking About You
Off The Beaten Path
Targeted talks
Targeted events
Speaking engagements
Creative guest speakers
Participate in regular campus speaker series and colloquium
Secure inclusion on relevant course syllabus
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Success Criteria
Firmwide strategy coupled with country-specific strategy
Clear identification of target audience
Clear and distinct messaging and marketing
Time and location
Attractiveness of the open positions
Charisma of employer participants
Separate culture from skill
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5. Success
What Success Looks Like
Campus reputation
One good hire begets the next
Sponsorships generating offers
Choice employer status on campus
Candidates in the U.S. who’ve heard about us from their overseas counterparts!
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Whether it was when seeing the firm’s logo at ARML or on the Art of Problem Solving website, or while wearing the same logo on the back of my New York City Math Team shirts for four years, I constantly felt a debt of gratitude to D. E. Shaw for sponsoring programs which had such a monumental impact on my life, a debt which I now hope to be able to repay.
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