from engagement to intelligence - social media at the met
TRANSCRIPT
![Page 1: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/1.jpg)
From Engagement to Intelligence: Striking the Balance in Social Media at the Met
![Page 2: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/2.jpg)
Social Media vs The Police
![Page 3: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/3.jpg)
Forum grafitti vs National Epic
![Page 4: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/4.jpg)
Royal plot vs Royal patronage
![Page 5: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/5.jpg)
Pamphleteers vs Petitioners
![Page 6: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/6.jpg)
Who do you believe?
Official sources vs Social communities
![Page 7: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/7.jpg)
How the crowd handles misinformation
![Page 8: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/8.jpg)
Did the media stir things up more?
![Page 9: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/9.jpg)
So what happened next?
![Page 10: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/10.jpg)
“The MPS accepts that it has been too risk averse in its use of social media and that this is not a
viable state of affairs to sustain.”
![Page 11: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/11.jpg)
“The MPS has undertaken significant work to sharpen its use of social media and digital communications to engage more widely with the people of London.”
![Page 12: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/12.jpg)
Community policing
![Page 13: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/13.jpg)
Specialist policing
![Page 14: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/14.jpg)
Corporate and campaign messaging
![Page 15: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/15.jpg)
Police stories bringing the brand to life
![Page 16: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/16.jpg)
A few twitter stats
32 Borough twitter accounts - 55,490 followers
6 Specialist twitter accounts - 144,297 followers
200,000 total followers
1 central management tool
![Page 17: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/17.jpg)
Bring it all together
![Page 18: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/18.jpg)
Telling a story with video is good brand engagement
![Page 19: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/19.jpg)
Telling a story with live video during a protest march is game changing
![Page 20: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/20.jpg)
For real change, your leadership must embrace the future
![Page 21: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/21.jpg)
Integrating other media in a syndicated platform
![Page 22: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/22.jpg)
Operations and intelligence
![Page 23: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/23.jpg)
“The Home Office have agreed to fund the MPS in developing social media intelligence”
![Page 24: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/24.jpg)
Harnessing your own crowd1,065 police officers using twitter officially
![Page 25: From Engagement to Intelligence - Social Media at the Met](https://reader033.vdocuments.net/reader033/viewer/2022060201/559aeda41a28ab97218b462a/html5/thumbnails/25.jpg)
Thank you.. any questions?