FROM GIFT TO PLEASURE

CONTENT

WELCOME TO THE WORLD OF NEUHAUS 4-7

EXPLORE OUR HISTORY THROUGH OUR ICONIC PRALINES 8-9

CELEBRATE THE CENTENARY OF THE BALLOTIN WITH US 10-11

SURPRISE WITH A CREATIVE GIFT FROM

NEUHAUS AND RENÉ MAGRITTE 12-13

DISCOVER NEW TASTE SENSATIONS OF CHOCOLATE,

WHISKY, WINE AND LIQUEURS 14

BITE INTO THE ART OF THE MASTER PASTRY CHEFS 15

MELT FOR OUR GOURMET CARRÉS 16-17

SELECT YOUR GIFT BOX 18-19

SURPRISE YOUR GUESTS 20-21

SEDUCE WITH OUR GIFT BASKETS 22

OFFER A GIFT VOUCHER 23

ADD YOUR SIGNATURE 24

SHIP WITH TOTAL CONFIDENCE 25

CONTACT US 26-27

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1937 The chocolates “Bonbon 13” and “Astrid” are created and become true Neuhaus classics. Today, they are still made according to the original recipes.

Louise Agostini, Jean Neuhaus Jr’s wife, designs an elegant gift box in which the chocolates are attractively presented. This box, called the “ballotin”, becomes the must-have gift.

1915

1912 Jean Neuhaus Jr. expands his grandfather’s idea replacing the medicines with fresh cream, thus creating the first filled chocolate. He calls it “praline”, which becomes an immediate success !

Jean Neuhaus settles in Brussels and opens a pharmacy in the prestigious “Galerie de la Reine”. He covers his medicines with a layer of chocolate to make them more palatable.

1857

WELCOME TO THE WORLD OF NEUHAUS

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Today Neuhaus is the market leader in the luxury chocolate sector in Belgium. The company’s strategy is focused on international growth, and the chocolatier currently has over 1.000 sales points in 40 countries. It is one of the few chocolate companies still manufacturing in Belgium. Neuhaus is an official supplier of the Belgian Royal Court.

Neuhaus undergoes a transformation. Its boutiques are given a splendid new look, with a distinctive colour palette that includes warm coral and elegant chestnut brown.

2004

1960 In 1959 and 1960, Belgium celebrated the weddings of Prince Albert to Paola and King Baudouin to Queen Fabiola. To mark the occasion, Neuhaus created 4 new chocolates, named after the royal family: “Baudouin”, “Fabiola”, “Albert” and “Paola”.

Neuhaus introduces the “Caprice” and “Tentation” during the World Exhibition in Brussels – refined filled chocolates with our exclusive nougatine, filled by hand with cream or ganache. They remain the Neuhaus icons today.

1958

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CONTINUOUS INNOVATION

Neuhaus creates delicious chocolates inspired by a long

standing tradition since 1857. The company owes its

success to its know-how that is the culmination of tradition,

innovation and uncompromising quality.

The dynamism of Neuhaus is also the result

of our unrelenting quest to restyle and update

our praline ranges and to come up with new creations

aimed at offering only the very best chocolates.

THE BEST INGREDIENTS

Only the best ingredients are used in our recipes.

All ingredients are judiciously selected according to

their origin, quality and taste. For instance, we use almonds

from Faro (Portugal) or from California depending on

whether or not they are to be roasted and depending on

the recipes in which they will be used. To this day,

this task is handled by our “Master Roaster”

who rigorously oversees the roasting process to bring

out the full bouquet of aromas. For its chocolate, Neuhaus

always selects the best harvests from a variety of different

origins, such as chocolate from Peru and Java.

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Our school in Ivory Coast

SUSTAINABLE DEVELOPMENT

Neuhaus is committed to ensuring the cocoa growers

and their families in Ivory Coast enjoy a better quality

of life. By financing the construction and maintenance of

a primary school, we are giving the children in the local

community of Bodjonou the chance of a better future.

Neuhaus also organises training programmes in good

agricultural working practices and business management

for the local cocoa growers in Bodjonou. We are making

every effort to maintain sustainable cocoa supplies

and renewable eco-friendly harvests. By raising their

productivity and improving the quality of their cocoa,

the farmers get better prices for better harvests.

CRAFTSMANSHIP

Many of our icon chocolates are still made by hand

and prepared according to the original recipes.

The recipe for Neuhaus chocolate itself is a secret that

has been carefully guarded since the very beginning.

This chocolate is unique to Neuhaus and is distinguished

by its perfect balance and refined flavour.

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Neuhaus develops the Albert praline to celebrate the marriage of Prince Albert and Princess Paola.

Creation of the Caprice & Tentation pralines to mark the World Expo in Brussels.

Suzanne created in honour of Suzanne De Grave-Neuhaus, opera singer at the Muntschouwburg/Théâtre Royal de la Monnaie.

Invention of the ballotin by Louise Neuhaus.

Invention of the praline by Jean Neuhaus.

First Neuhaus shop opens in ‘Galerie de la Reine’, Brussels.

it is time to tell you our story…

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2 new Cornets added to the range with the Cornet Doré.

Divine created to mark the 100th anniversary of the praline.

Creation of the Irrésistibles, following the huge success of Caprice & Tentation.

Creation of the Manon pralines, inspired by the opera ‘Manon Lescaut’ by Jules Massenet.

Creation of the Cornet Doré, with delicious gianduja.

Did you know that the Neuhaus family was originally called Casa Nova? You can discover this – and many other fascinating facts – in the Neuhaus History Collection, where we let our iconic pralines tell our rich Neuhaus history.

The gift box contains 28 scrumptious pralines and a brochure that tells our history.

explore our history with our iconic pralines

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Registered trademark application document for the ballotin lodged by Neuhaus in 1915. Register of industrial drawings and models. La Fonderie, Brussels

It was exactly 100 years ago that Louise Agostini, wife of Jean Neuhaus, invented the ballotin.

To mark this centenary, Neuhaus created a collection of vintage ballotins, inspired by original designs from the past:

1915: the very first design for the ballotin. 1920: a geometric design featuring

pink and blue squares alternating with a simplified flower motif.

1926: a colourful design, inspired by the architectural arches of the Queen’s Gallery shopping arcade in Brussels.

The ballotins are filled with an amazing assortment of Neuhaus pralines. (+/- 20 or 42 pralines).

CELEBRATE THE CENTENARY OF THE BALLOTIN WITH US

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Rectangular box containing 30 carrés in 5 different f lavours, each distinguished by some of the iconic symbols that typify the artist.

Luxury tin f illed with 20 pralines and 20 carrés featuring a painting by Magritte.

Neuhaus and the René Magritte Foundation have pooled their resources to create a unique collection of gift boxes filled with delicious pralines and crunchy chocolate carrés in themed on the Belgian surrealist, René Magritte.

SURPRISE WITH A CREATIVE GIFT FROM NEUHAUS AND RENÉ MAGRITTE

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AUCHENTOSHANLowland Single Malt Whisky, distilled three times and matured in three different oak casks imparting threedifferent f lavours (American Bourbon, Oloroso sherry and Pedro Ximenez sherry). (5 cl)

BOWMORE15 Years Old, Islay Single Malt Whisky, Darkest, matured initially in Bourbon casks for a touch of vanilla and then for a further three years in Oloroso sherry casks. (5 cl)* US only: the bottles of whisky will not be offered in the USA.

DISCOVER EXCEPTIONAL FLAVOURS BY COMBINING CHOCOLATE WITH WHISKY, WINE OR SPIRITSNeuhaus and Gault&Millau are on a quest to find the perfect harmony between chocolate and whisky. The whisky Collection features a selection of delicious pralines and carrés that create an ideal combination with 2 Single Malt Scotch Whiskies: Bowmore and Auchentoshan. An accompanying tasting guide acquaints you with the explosion of unique and unforgettable tasting moments – not just for the blend of chocolate and whisky, but also with other delightful wines and liqueurs.

Luxury ”leather” gift box f illed with 24 pralines, 30 carrés and 2 bottles of whisky*

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Nine internationally renowned pastry chefs have each created a unique praline for

Neuhaus, guided by their own creative,

cultural and gastronomic inspiration.

The result is this luxurious gift box

with 27 exquisite chocolates. (9 flavours)

CHRISTOPHE ADAM

DOMINIQUE ANSEL

ORIOL BALAGUER

RAPHAËL GIOT

MARTIN CHIFFERS

LOUIE YE

KOJI TSUCHIYA

JOOST ARIJS

BERND SIEFERT

BITE INTO THE ART OF THE MASTER PASTRY CHEFS

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The subtlety of Neuhaus’ exclusive recipes in refined chocolate carrés, wrapped in a range of vibrant colours. Discover the 15 varieties where the original chocolate has been infused with fruity or spicy flavours.

MELT FOR OUR GOURMET CARRÉS

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“LEATHER” BOX A small “leather” box filled with a selection of +/- 40 carrés.

LE CARRÉ 10 FLAVOURS Selection of 60 carrés, in 10 flavours milk and dark chocolate.

LE CARRÉ CLASSIC Selection of 40 carrés, milk and dark chocolate.

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DRAWER BOX A luxurious red box with a drawer and a resealable lid, filled with a selection of delicious chocolates. (+/- 40 chocolates)

“LEATHER” BOX A magnificent gift box containing a range

of delicious chocolates. (+/- 24 chocolates)

SWEET BOX An elegant circular box that can be turned around filled with Neuhaus delights. (+/- 21 chocolates)

SELECT YOUR GIFT BOX

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ELEGANT GIFT BOX A luxury, elegant gift box, filled with a rich assortment of Neuhaus pralines.

(+/- 20 pralines)

PRESTIGE BOX A modern box, available in different formats and colours, filled with your favourite chocolates. (+/- 9, 16, 32 or 42 chocolates)(USA: +/- 9, 16, 20 or 32 chocolates)

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PRESTIGIOUS NEUHAUS BOX A small modern box available in 5 colours filled with delicious pralines. (+/- 9 chocolates)

An elegant and personalized gift that will be appreciated by your guests during an event, a seminar or a meeting.

SURPRISE YOUR GUESTS

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BONBONTimeless box filled with an assortment of colourful chocolate bonbons in various classic flavours. (+/- 15 or 25 bonbons)

“LEATHER” BOX A small “leather” box filled with

your favourite chocolates. (+/- 5 chocolates)

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The range of products are a tempting invitation to explore the wonderful world of Neuhaus and will allow you to discover chocolate in all its shapes and forms. Try one of our suggestions or put together your own gift hamper.

SEDUCE WITH OUR GIFT BASKETS

23* With the exception of outlets at airports, stations and Inno stores.

If you prefer the recipient to explore the Neuhaus range him or herself, then spoil them with a Neuhaus gift voucher. The voucher is valid for up to 1 year from its date of issue and can be redeemed in Neuhaus stores all over Belgium and Luxembourg*.

(Available for a minimum amount of € 15, minimum number: 100 pieces)

OFFER A GIFT VOUCHER

ADD YOUR SIGNATURE Every business relationship is unique. The same applies to every gift you give.

Which is why Neuhaus enables you to add a personalised card carrying your logo, lending your gift a real personal touch.

Your gift is wrapped with the greatest care before being dispatched to any destination of your choice around the world. Your gift will be delivered in perfect condition at the time of your choosing.

SHIP WITH CONFIDENCE

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For further details, please contact our B2B department or visit any Neuhaus boutique. To locate your nearest Neuhaus boutique, please visit our website at

www.neuhaus.be