From Good to Great to Built to Last
Chapter 9 Built to Last Enduring companies followed good-to-great framework
Good to Great as a prequel Core Ideology allows enduring greatness Ideas from each enrich and inform the other Enduring great companies
Go through the process of good-to great in the formative years Hewett- Packard set out to find who would help them build an electrical engineering company. Core Ideology Ideology is the extra dimension of enduring greatness
Core value or purpose gives a reason beyond money Holding this core ideology allows change to occur Change Cultural and operating practices
PreserveCore values Core purpose ChangeCultural and operating practices Specific Goals and Strategies Preserve Change Creative imagination Attention to detail
Abhorrence of cynicism Disney Magic Happiness to millions Change 1920sCartoons 1930sAnimation 1950sTelevision 1960sTheme Parks 1980s International 1990s Cruise Line Big Hairy Audacious Goal
Huge and daunting goal Clear and compelling Set at the center and with understanding of Hedgehog Concept Why Bother? Being great is no harder than to be good. In fact, more clarity makes less work. Greatness propels us into meaningful work.Because we care.