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UL and the UL logo are trademarks of UL LLC © 2016

From Green to Greener: Meeting Growing Demands for Sustainable Cleaning Products

2nd Annual Cleaning Products Sustainability5 February 2019

Giuseppe Benini | Product Service Specialist| UL E: [email protected]

Agenda

1. Background on sustainability

2. Growing demand for sustainable cleaning products

3. How Certification Programs can support

4. Online database of sustainable products

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Agenda





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Demand for More Sustainable Products and Supply Cha ins

Brammer et al., Managing Sustainable Global Supply Chains0

SUSTAINABILITY – THE NEW BUSINESS IMPERATIVE

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7 out of 10 consumers are consciously searching for greener products.

52%Of global consumers say their purchase decisions

depend partly on packaging – they check labels befor e buying to make sure the brand is committed to posit ive

social and environmental impact.

59% of consumers report that “a seal or certificatio n mark indicating a

product is environmentally friendly increases the l ikelihood I’ll buy it, and nearly 85% of business decision makers indicate the

same.”

59%

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Green is Suddenly Everywhere.

PURCHASERS FACE A PROLIFERATION OF ENVIRONMENTAL CLAIMS

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Greenwashing

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Green ∙wash (gr ēn'wŏsh', -wôsh') – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

Greenwashing damages the “greener product” marketplace by:

• Generating purchaser skepticism about the entire marketplace of greener product claims;

• Reducing consumer confidence;

• Increasing the potential for regulatory oversight due to consumer complaints.

Greenwashing

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The «absenceof proof» claim

The «lesser of two evils» claim

The «false» claim

False or misleading

labelling

The U.S. Federal Trade Commission’s View

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•Eco-safe

•Environmentally friendly

•Earth friendly

•Earth smart

•Environmentally safe

•Environmentally preferable

•Essentially non-toxic

•Practically non-toxic

•Made with non-toxic ingredients

•Degradable

•Biodegradable

•Compostable

•Environmentally safe

•CFC-free

•Ozone friendly

•Recyclable

Original Source: Kirsten Ritche, Gensler

Agenda





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Challenge of cleaning product manufacturers

Demand factors for Greener Products

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Environmentmovement

Energy Efficiency

Health and Safety

Potential harmful effect on environmenti.e. phosphorous content released in waste water impact on quality of soil and water compromising vegetation and acquatic life

Building focus on energy efficiency have tighter building envelopes and less air circulationi.e. Effect such as «sick building sindrom» due to poor IAQ and emission of VOCs

Health and safety associated to conventional cleaning productsi.e.toxic or cancer-causing ingredients may cause job-related injuries due to chemical exposure

HOW WILL YOU TELL YOUR SUSTAINABILITY STORY & DIFFERENTIATE YOUR PRODUCT?

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Ecolabel Classifications

ISO 14024 Type I

A voluntary, multiple-criteria based, third party program that awards a license that authorizes the use of environmental labels on products indicating overall environmental preferability of a product within a particular product category based on life cycle considerations

ISO 14021 Type II

Informative environmental self-declaration claims

ISO 14025 Type III

Voluntary programs that provide quantified environmental data of a product, under pre-set categories of parameters set by a qualified third party and based on life cycle assessment, and verified by that or another qualified third party (i.e., these are the requirements for creating and operating an EPD Program)

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The International Organization for Standardisation (ISO) has identified three broad types of voluntary environmental labels. This is relevant to companies and project teams in understanding which labels it may be important to pursue.

Factors to define the proper program for a company: - Availability and transparency of the standards- Attributes evaluated in the program- Post certification compliance

Agenda




4. Marketing and Communication

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LEVERAGE UL’S CREDIBILITY

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UL is a 120-YEAR OLD company preferred by 92% of built environment authorities and recognized by 3 in 4 consumers.

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UL ENVIRONMENTAL & SUSTAINABILITY

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UL certification portfolio

ECOLOGO

ECOLOGO Certification standards are multi-attribute and lifecycle-based . Multi-attribute certifications tell the story of a product’s environmental performance throughout its lifecycle . They are issued only to products that meet stringent third-party environmental performance standards.

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ECOLOGO

• Type 1 ecolabel , as defined by ISO 14024 standard

• GEN member

• Stringent, Multi-attribute , consensus based certification

• Objective is to certify products that are environmentally preferable throughout their life cycle

• Recognize d by governments, universities, hospitals, and purchasing networks

• 10,000+ certified products available from 450+ participating manufacturers

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The standard sets metrics such as: • Materials• Product performance and use• Human health impacts• Environmental impacts• Waste diversion• Natural resource conservation• Recyclability• Product stewardship and innovation

BENEFITS OF ECOLOGO

For Manufacturers

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For Purchasers and Specifiers

For Retailers For End Users

Environmental Claim Validations (ECV)

Environmental claim validations lend third-party credibility to single-attribute environmental claims, giving both manufacturers and their customer’s peace of mind. The claims UL validates are:

• Recycled content• By-product synergy• Rapidly renewable content• Recyclability• Paper-based products recyclability• Volatile organic compound (VOC) content• Reclamation program / facility• Mold resistance• Landfill waste diversion• PVC free• Energy saving power strips

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• Bio-based content• Formaldehyde free• Particulate VOCs, or Mold and Bacteria

Filtration Efficacy for Air Filters• Innovative Claims

GREENGUARD

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- Certifying products since 2001

- Globally recognized leader in indoor air quality

- Certifies products for low toxic emissions

- Industry independent, third-party certification program

- Science based testing and health assessments

- GREENGUARD Certifications are recognized or referenced in more than 450 specifications and purchasing requirements globally

Agenda





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SPOT.UL.COM

LEED v4 WELL Certification BREEAM

SPOT is now more than 100,000

product families strong!

INTRODUCTION TO SPOT:

The largest credible online resource for sustainable product information, SPOT features a broad array of product categories to simplify the selection and specification process for sustainable products

The EPA’s Recommendations for Specifications, Standards and Ecolabels for Federal Purchasing advise that products undergo independent environmental performance verification and gives preference to those that evaluate multi-attribute standards.

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UL SPOT Vision

SPOT HOMEPAGE: CREDIBLE, COMPLETE, COLLABORATIVE

Free registration

Search and download certificates

CREDIBILE, COMPREHENSIVE, COLLABORATIVE

CREDIBLE

COMPREHENSIVE

COLLABORATIVE

CREDIBLE: KEY PARTNERSHIP AGREEMENTS - REFERRALS

Key Partnership AgreementsReferrals

COMPLETE: SEARCH AND SELECT PRODUCTS

Online *.PDF format

COMPLETE: SEARCH AND SELECT PRODUCTS

COLLABORATIVE: SAVE SEARCH AND EXPORT

COLLABORATIVE: BOOKMARK / SAVE TO MY PROJECT

- The market is more and more competitive and manufacturersare asked to form, develop and maintain their vision and efforts toward sustainability and well being

- Cleaning product manufacturers that are committed and embody in their products such investments are advised to monitor the performance and base their messages and communication on valid claims.

- Using and developing reliable source of information is alsocrucial and useful to spread the message and implementation of «sustainable practice»

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TO SUMMARIZE

THANK YOU

UL and the UL logo are trademarks of UL LLC © 2017. Proprietary & Confidential. 36

Giuseppe BeniniProduct Service SpecialistM: +39 348 4034204E: [email protected]

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